Email automation strategies for higher customer spend

Still sending manual emails to your customers? Here’s how we automated the entire email marketing funnel for our client. Most large enterprises have already embraced AI to track SKUs, forecast hiring, and optimise financial decisions. But when it comes to marketing? They’re still stuck with batch-and-blast emails… generic content, poor timing, zero personalisation. AI is improving how companies work but not yet how they connect with customers. Recently, we helped a retail client move from batch emails to AI-driven journeys using Salesforce Marketing Cloud. 📍We mapped customer data across touchpoints to build unified audience profiles 📍We set up automated, trigger-based journeys tailored to user behavior and purchase history Within 3 months: ↪️ Customer engagement increased by 38% ↪️ Repeat purchases rose by 22% especially among previously inactive users By connecting customer data and automating responses, their marketing became timely, relevant, and proactive. Remember, when AI powers the backend and the customer experience, that’s when real growth happens. Which part of your marketing funnel do you think AI should automate next?

BMO Media Generated $33M+ Through Email & SMS Marketing This BFCM Season. Here's how 👇👇👇 Here’s a behind-the-scenes look at the key strategies that made it happen: 1️⃣ Don’t Just Send Emails—Send Strategically - We optimized send times to cut through the noise. - Pro Tip: Skip the “top of the hour” send times that clog inboxes. Instead, aim for offbeat times like 11:15 AM or 2:35 PM when engagement is higher.   2️⃣ Your Offers Need to Be Battle-Tested - BFCM success isn’t built in November—it’s won months in advance. - Start Early: We A/B tested various offers to find the winners. - Winning Offers: Gift with Purchase, Flat $$ Discounts, Percentage Discounts, Spending Tiers to Unlock More Rewards. - By November, we knew exactly what would convert. 3️⃣  Protect Deliverability - Avoided aggressive sending before BFCM. Over-sending can tank your sender reputation just when you need it most. - Maintained a strong list hygiene protocol all year to maximize inbox placement during crunch time. 4️⃣ Leverage BFCM-Specific Pop-Ups + Welcome Series + Abandonments - We created custom BFCM opt-in pop-ups that had 10%+ opt in rates. - Each new subscriber triggered a tailored BFCM welcome series, ensuring they were primed and ready to shop. - All automations injected with site offers for a seamless experience. 5️⃣ Resends Done Right - Instead of resending to non-openers (which can hurt engagement), we targeted highly engaged subscribers who didn’t click or purchase. - Result? Higher open rates, better inbox placement, and more sales. 6️⃣ Advanced Segmentation = Maximum ROI - One of our biggest drivers was precise segmentation. Example: High Intent Holiday Buyers - Customers who: purchased last BFCM (no refunds) - Showed strong buying signals in the past 90 days (e.g., starting a checkout or engaging with emails). This ensured the right message reached the right people, driving massive results. The Results? - $33M+ in attributed revenue from our Klaviyo partner dashboards. - A 147x ROI while maintaining high deliverability and engagement. BFCM is proof that email & SMS marketing isn’t just about hitting “send.” It’s about strategy, precision, and optimization. What worked for YOU this BFCM? Let’s learn and grow together in the comments. 📈

eComm operators. . . Looking to improve cash flow? Here’s my exact turnaround playbook from operating Karmaloop and AutoAnything to generate cash flow A$AP. 1) Mine your customer list. Many brands forget about older customers (actually, that goes for both demographic age and time since last purchase). Check yours out. Are you capitalizing on it? Karmaloop had 4 or 5 million people on their list, and AutoAnything had about the same. With the right churn activation (which me and @Michael Epstein implemented using email + direct mail), you can drive $100s of thousands to millions in revenue. . . At a far lower cost than reacquiring them digitally or acquiring “net new” customers. Go back as far as 5 years since last purchase. You’ll be shocked at the customers you can bring back with the right offer. 2) Do actual lifecycle marketing. Use lifecycle marketing to send targeted, personalized offers, and add 10-20% in revenue by meeting customers where they are. E.g., At Karmaloop, I implemented a lifecycle email program that included: 1. Welcome Series: 5-10 emails to build trust and introduce new products based on initial purchase(s). 2. Abandoned Cart Campaigns: Essential for recovering lost sales. Throw in messaging for abandoned checkout to plug that further. 3. VIP Campaigns: Custom offers and thank-you letters for high-value customers, plus surveys. (Old-school tip: pick up the phone and call a few of your top-top spenders.) 4. Bounce-Back Offers: Upsell emails sent immediately after checkout (with a timer for urgency) offering a different product category to capitalize on buying momentum and educate customers about your other merch. 5. Discount Ladders: Gradually increase incentives for customers who haven’t purchased in 30, 60, 90, and 180 days to keep them engaged. E.g., 10% for 30 days, 20% for 60 days, 30% for 90 days, and 40% for 180 days. 3) Obsess over AOV. One part of my own approach: figure out SKUs purchased per order (i.e., units per transaction or UPT). If this number is 1+, it indicates that customers are already buying multiple units organically. From there, create an incentive for them to buy even more—just above the average. This strategy is similar to setting a free shipping threshold based on AOV. It encourages customers to increase their basket size. It’s a quick win that can be implemented in about an hour, and you’ll likely see your AOV and revenue increase in no time. 4) In harder times, jam your suppliers and vendors. Put all contracts out to bid. Go back to all agencies. Tell them you need to get profitable, and they need to knock their fee down 30%. Do you really need all those consultants? Cut them or reduce their hours. I’ve actually taken over companies where some consultant was on payroll for $5K/mo for years and no one knew why, and nobody thought to ask. (Have you done a full audit recently?) Need some cash flow? Bookmark this post for future reference. 

Brands are lighting money on fire - and calling it email marketing. Here’s how the top 1% of brands use identity resolution to 3x repeat sales: 🧵 The problem isn't your subject lines or send times. It's that you don't know who you're talking to. With iOS updates and cookie deprecation, traditional tracking is broken. Yet most DTC brands still send generic emails to everyone. Smart brands use identity-aware flows that adapt in real time. They know Sarah bought 3 times vs. Mike who's browsing for the first time. Dynamic personalization examples: • Returning customer sees UGC from previous purchase • New visitor gets shipping reassurance + incentive • High-value buyer gets personalized offers • VIP customers skip generic flows entirely Many brands don't know if their cart abandoner is a first-timer or repeat buyer. This means they're leaving money on the table every day. Smart brands resolve unknown visitors into complete customer profiles. They connect session behavior to purchase history instantly. Here are zero-party data strategies that actually work: • Interactive quizzes that sync to email profiles • Post-purchase surveys that reveal acquisition source • Smart popups that personalize based on user resolution • Progressive profiling that builds customer understanding over time For retention, stop treating customers like strangers. Route power users to bundle promos instead of 10% discounts. Show loyal customers exclusive products, not generic sales. At Opensend, we turn unknown visitors into CRM-ready identities. They enrich profiles automatically and sync behavior across platforms. If your email strategy relies on guesswork, performance will be limited. When you build owned channels on identity intelligence, everything changes. Higher open rates, better conversion, stronger retention. All because you finally know who you're talking to. The brands winning in 2025 treat personalization as infrastructure, not tactics.unk

2025 is coming FAST. Here are some Email marketing tips you can use to kick off the new year right. 👇 First, dynamic personalization is no longer optional and is getting more important. Simply adding a [First Name] tag won’t cut it. The brands excelling today are tailoring their recommendations based on a customer’s purchase history, browsing habits, and even location. When customers feel an email is designed specifically for them, they’re far more likely to engage. If you haven’t already, start segmenting your audience based on behavior and using dynamic content blocks to feel relatable. Second, automated flows should cover the entire customer journey—and then some. A strong flow strategy is more than just about sending a welcome email or recovering an abandoned cart. Our top accounts have a seamless experience that nurtures customers through every stage of their journey, from acquisition to re-engagement. Acquisition Flows: Start with a powerful welcome sequence that introduces your brand, builds excitement, and drives a first purchase. Combine this with a lead nurture flow for subscribers who haven’t converted yet. Engagement Flows: Once a customer has purchased, follow up with a post-purchase flow that reinforces their decision. Use it to upsell, educate, and guide them to their next purchase. Retention Flows: Keep your customers active with reorder reminders, birthday discounts, or special VIP perks. Re-Engagement Flows: Don’t let lapsed customers slip away. Use flows to identify and win back disengaged customers with personalized offers or “we miss you” campaigns. Flows are also tragically underutilized when it comes to segmenting for campaigns. For example, a well-designed re-engagement flow doesn’t just win customers back—it helps move them into active segments so they’re primed for your next big promotion or announcment. This makes sure that your campaigns always target the right people at the right time. Finally, retention beats acquisition every time. What I mean by that is it’s much more cost-effective to keep an existing customer than to acquire a new one. This is why brands focusing on VIP programs, exclusive offers, and re-engagement campaigns are seeing massive returns. It’s easy to identify your top customers, reward them with perks like early access or special discounts, and keep them engaged for the long haul. them.

Knowing > Guessing. We analyzed over 24 billion messages (email, SMS, push notifications), and we’ve seen this trend year after year: Automated emails drove 37% of sales from just 2% of email volume. Think about that for a second. A tiny fraction of emails is doing the heavy lifting for revenue. And when we look closer, most of that impact comes from just three types of emails: ✔️ Abandoned cart reminders ✔️ Welcome messages ✔️ Browse abandonment emails Together, these account for 87% of all automated orders. What does this tell us? Timely, behavior-driven emails aren’t just “nice to have” — they’re essential. They reach customers at precisely the right moment, when the intent is high, and action is most likely. So, the question isn’t “Should I automate?” — it’s "How much revenue am I leaving on the table without it?" Because in ecommerce marketing, knowing beats guessing every time. Check out this link for more findings from our team: https://lnkd.in/dxhEAyf5

PSA: If you haven’t checked your email flows in a while, you’re basically ghosting your easiest revenue stream. Automations can no longer be the forgotten child—they’re one of the highest-converting revenue drivers for ecommerce brands. But only if they’re optimized. Here’s how to make sure your email & SMS automations are ready for 2025: Refine Your Triggers – Adjust timing based on customer behavior (e.g., shorten your abandoned cart window). Personalize Beyond First Name – Use dynamic content, purchase history, and customer segments to tailor messages. Sync Email & SMS – Don’t just send texts as reminders—use them to drive urgency and engagement. Test & Refresh Content – Swap outdated copy, update offers, and A/B test subject lines for better performance. After reading Omnisend's latest report, I knew I had to share these tips—because the brands that focus on automations in 2025 are the ones that will win. Don’t be shy—Which of your flows needs an update first? https://bit.ly/4gxQIWg

Your email automation strategy is probably backward. Most ecommerce brands build automations in this order: 1. Welcome 2. Abandoned checkout 3. Browse abandonment 4. Post-purchase 5. Winback (honestly, we’ve been doing that ourselves till recently, so no shade) But the highest-ROI approach completely flips this sequence: 1. Welcome email 1 (usually highest revenue generator, and you also can’t not have it) 2. Post-purchase (your EXISTING customers are 7x more valuable) 3. Abandoned checkout (what you do in this flow makes a big difference for the cart recovery rate) 4. The rest of the Welcome flow  5. Winback (these people already bought from you once) 6. Browse abandonment (lowest intent, highest volume) The hard truth: Most ecommerce brands waste thousands optimizing welcome flows when their biggest opportunity is making the second purchase happen faster. Where are you focusing your email optimization efforts right now? #EmailMarketing #Ecommerce #Retention