Creating Email Sequences for Clickers

I've generated tens of thousands in additional revenue with this simple email framework (that most people get wrong): I call it The Objection Handling Email. And it's specifically designed for people who: • Have clicked on your product page • But didn't buy These aren't cold leads. They're actually your HOTTEST prospects. They've literally raised their hand saying "I'm interested!" They just have some mental barrier stopping them from pulling the trigger. That's where Objection Handling Emails work like magic. By systematically tackling those objections holding people back, you can boost sales without changing: • Your product • Your landing pages • Or the rest of your funnel Now, there are 2 ways to deploy these emails: 1️⃣ The Ongoing Approach Send them alongside your regular newsletters. For example: Every Monday, we send one free-value email to our entire list. Then on Thursdays, we send an Objection Handling Email specifically to our "Clickers" segment. (People who've clicked our sales page but haven't bought.) This is the easiest place to start. 2️⃣ The Launch Approach During product launches, we send our regular morning emails to everyone. Then in the afternoon, we send 1 Objection Handling Email ONLY to people who: • Joined the waitlist for the product • Or clicked on the sales page (without buying) Now, let's break down the 7-step formula behind a high-converting Objection Handling Email: Step 1: Call out the objection directly in the subject line - no dancing around it Step 2: Validate before countering - let them know this is a common concern Step 3: ALWAYS reframe the objection into an opportunity Step 4: Use real numbers - make it concrete, not theoretical Step 5: Address skepticism head-on - say what they're thinking before they can think it Step 6: Social proof is everything - one real story > a thousand claims from you Step 7: End with a clear next step - make it OBVIOUS what they should do I've used this formula to generate hundreds of additional sales across multiple businesses. So, I hope you can give it a try soon! PS - Want a plug-and-play template to write high-converting Objection Handling Emails? Comment "template" & I'll send it over.

Most cold email sequences get 1% to 3%reply rates. Mine get 10% (Here's the difference) 𝗕𝗮𝗱 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀: - Time-based follow-ups - Same message for everyone - "Just checking in" emails - 3+ hours to build 𝗚𝗼𝗼𝗱 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀: - Behavior-based paths - Different messages for different engagement - Triggered by actions, not days - Built in 15 minutes with AI 𝗧𝗵𝗲 𝘀𝗵𝗶𝗳𝘁: - Stop following YOUR calendar. - Start following THEIR behavior. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗺𝗲𝗮𝗻: - "Opened 5+ times? → Send: 'Seems like good timing to chat?'" High intent path. - "Clicked pricing link? → Send case study + booking link immediately" They're ready. Strike now. - "Replied 'not interested'? → Move to 90-day nurture sequence" Long game. Stay top of mind. - "Zero opens? → Try completely different value prop" Your angle isn't landing. Switch it. - "Opened 2-3 times, no clicks? → Send: 'Noticed you checked this out - questions?'" Soft nudge. They're curious. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Building these manually takes 3+ hours per sequence. Most teams don't have that time. So they use generic templates and get generic results. 𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻: I started using AI to map the logic. (Specifically: Saleshandy's AI Copilot) Drop in website → Answer 3 questions → Get full behavior-based sequence. 3 hours → 10 minutes. 𝗕𝘂𝘁 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: The framework comes first. AI just speeds up execution. Time-based sequences = treating everyone the same. Behavior-based sequences = treating everyone right. As long as you match message to behavior... Hard not to see reply rates double. Which approach are you using? #SalesStrategy #ColdEmail #B2BSales #EmailMarketing #Outbound

If you only send your email once... you’re wasting it. One send isn’t a strategy. It’s a hope. You hit send… 40% opens. 1% clicks. And then you move on like the job’s done. It’s not. It’s just getting started. • No resend • No follow-up • No reactivation Just “hope it worked” and onto the next. You don’t have an email problem. You have a strategy problem. Here’s what’s actually happening: You’re using a 2010 playbook in a 2025 inbox. One send • No follow-up • No retargeting • No reactivation • No behavior-based logic The disconnect is… You’re treating high-intent behavior like dead ends. Openers. Clickers. Product viewers. They’re not “non-buyers.” They’re almost buyers. And you’re letting them go cold after one shot. Old way: Send once. Move on. New way: • Resend to non-openers with a new subject line • Hit clickers with urgency or a different angle • Retarget PDP viewers that didn’t convert • Loop lapsed subscribers into smart win-back flows • Suppress ghost profiles before they drag down deliverability This is how modern email works. It’s not about sending more email. It’s about getting more from the ones you’re already sending. Every campaign holds more than you think. More buyers More conversions. More LTV But only if you stop treating it like a one-time blast... and start treating it like the beginning of a sequence.