Creating a Consistent Email Schedule for Sales

Email too much, and you annoy your customers. Email too little, and they forget about you. Find the right balance 👇 → Where Most Dispensaries Get It Wrong X Emailing Only When There’s a Sale: If the only time customers hear from you is during a discount, they’ll start expecting lower prices and stop buying at full price. X Blasting Every Customer With Every Email: Not every customer wants the same content at the same frequency. Sending too often to inactive customers can damage your email deliverability. X Not Testing Frequency at All: Many dispensaries guess at their send schedule instead of testing what actually works for different segments. → How to Optimize Your Email Frequency 1. Segment Customers by Engagement > High-engagement customers (open rate above 30%) can receive 2-3 emails per week without issue. > Moderate-engagement customers (10-30% open rate) should get 1-2 emails per week. > Low-engagement customers (less than 10% open rate) need win-back emails, not constant promotions. 2. Match Frequency to Buying Cycles > Daily shoppers might appreciate frequent updates on new arrivals. > Casual shoppers might prefer a weekly digest of deals and recommendations. > Lost customers need less frequent but high-impact emails with compelling reasons to return. 3. Monitor Unsubscribe & Spam Complaint Rates If unsubscribes spike after a specific email, that’s a sign you’re sending too often or to the wrong segment. If open rates drop below 15%, scale back or improve subject lines. 4. Test & Adjust Regularly Try sending one extra email per week and measure if engagement improves or drops. Compare sales data—are more emails leading to more revenue, or just more unsubscribes? → Try This & See the Difference Look at your email send frequency over the past month. Are you emailing different customer segments strategically, or just guessing? Test a small adjustment in frequency and track the impact on sales and engagement. If you want a data-driven email strategy, Tact Firm specializes in optimizing dispensary emails for maximum retention. Let’s get your frequency dialed in.

Email automation isn’t about spamming inboxes, it’s about creating a thoughtful, trust-building journey that leads to conversions. Here’s a streamlined approach to getting email right: 1. Set a Consistent, Friendly Cadence Nurturing works best with a consistent rhythm. Start with every 2-3 days, then shift to every 5 days after the first month. Aim for around 10 emails in those first 30 days to stay top of mind. If someone unsubscribes, they likely weren’t the right fit anyway. 2. Use Tools That Make Automation Easy Popular tools like Beehiiv, High Level, Salesforce, Pipedrive, and MailChimp offer powerful yet user-friendly options. Choose one that fits into your workflow, so your team can quickly adapt based on what resonates with your audience. 3. Focus on Value Before the “Ask” The best email strategies follow the “Jab, Jab, Jab, Right Hook” model—giving value before asking for anything. For SaaS, this means: - Add value: Share insights, case studies, and helpful content that establish trust. - Mix in a CTA: After a few value-driven messages, add a clear call-to-action—whether it’s a demo, trial, or quote request. - Plan for 7-10 touchpoints: SaaS buyers often need multiple interactions before they’re ready to commit. Patience and consistency pay off. Effective email automation is about staying relevant, delivering value, and building a relationship over time. When done right, you’ll earn not just a sale but a loyal customer who trusts your brand. #SaaSMarketing #DemandGen #B2BMarketing

How you’re unknowingly training your email subscribers to ignore you. It’s not because you’re emailing too much. It’s not because you’re selling too much. It’s because you are completely unpredictable. Think about it from your subscriber's perspective: Monday: You send a random tip about Instagram Thursday: You share a personal story about your dog Two weeks later: You pitch your program out of nowhere Then: Radio silence for three weeks Next: Another random tip about something totally different What are you teaching them? "This person has no plan. They send random stuff whenever they feel like it. I never know what to expect, so I'll just ignore it all." Here's the thing about human psychology: We pay attention to patterns. We ignore chaos. When Netflix drops a new episode every Tuesday, you know to check on Tuesday. When your friend always texts back within an hour, you expect that response time. When your favorite coffee shop is always busy at 8am, you go at 7:45am. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻.  𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. Your audience isn't ignoring you because you email too much. 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗶𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝘆𝗼𝘂 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻'𝘁 𝗽𝗿𝗲𝗱𝗶𝗰𝘁  𝘄𝗵𝗲𝗻 𝗼𝗿 𝘄𝗵𝘆 𝘆𝗼𝘂'𝗹𝗹 𝘀𝗵𝗼𝘄 𝘂𝗽. Here's how to retrain them: 1. Set a schedule and stick to it. Once a week. Every other week. Whatever works for you - just be consistent. 2. Have a content strategy. Every email should either teach something, share a story that shows your expertise, or move them closer to buying. 3. Connect the dots. Don't just send random value. Show them how each piece fits into your work. When your audience knows what to expect and when to expect it, they start looking forward to your emails instead of deleting them. And if you're realizing your email strategy is all over the place... Take my FREE Email Strategy Scorecard to see exactly where to start first. Grab it below 👇 💭 How often are you currently emailing your list? And is it consistent?