Benefits of opt-in email databases

Imagine waking up to find your favorite platform—and all your followers—gone. 😱 We should all know that social media is rented space. And if TikTok isn't a reminder of this then you're not paying close attention. You don’t own -your followers, -your reach, -or even the ability to stay in touch. Ban may be rare but there is always a chance of losing it all by being removed, hacked, or just losing your account for some random reason. The other day I was locked out of my business Instagram. I panicked - so much work was put into content and I wasn't sure when I would get access or if I would ever again! It all worked out but it made me think how much I was neglecting growing my email list! 😢 Then TikTok... another reminder. I didn't panic as I don't use that platform. But something like 7 million US small businesses do! 💰 So after all this, if there’s one thing we can count on, if there is a true BAN or loss of our social platforms, it is this: YOU OWN your email list. 👩💻 Here’s why email marketing is the hero of strategy in outreach and sales: 1️⃣ Direct Communication: No algorithms. No pay-to-play. Just a direct line to your audience whenever you hit send. 2️⃣ Higher Conversions: Emails have an average ROI of $36 for every $1 spent. Compare that to social media, where views ≠ sales. 3️⃣ Longevity: Social platforms come and go, but email is forever (well, almost). It’s a sustainable way to nurture relationships and build trust. Actionable Tip: -Make it easy for people to join your list. -Offer a free guide, checklist, or exclusive discount in exchange for their email. Your lead magnet is your ticket to creating a customer base you can depend on. 👉 Remember: Social media can spark interest, but email is where you build the fire. So, what’s your plan to grow your email list this year? Comment below: My email opt-in is below in comments. Don't miss it! #EmailMarketing #TikTok #BusinessGrowth #MarketingTips

Building a massive email list sounds great in theory—but it’s only as valuable as the strategy driving it. A giant list of random emails? Costly and ineffective. A list of people who opted in? Better. A list of engaged subscribers who always have a clear next step in their journey? That’s real revenue. Growing your email list isn’t about big numbers; it’s a science. Here’s how to optimize for revenue growth without just piling on ESP costs: The Basics: Quality Opt-Ins > Volume While email opt-ins should consistently outpace unsubscribes, it’s not just about quantity; it’s about quality. From managing quarter-billion dollar e-commerce portfolios, one rule became clear: “In data we trust, but not all data is equal.” When new Customer Acquisition Costs are rising, this principle becomes critical. Quality Over Quantity: Brand-Driven Opt-Ins, Not Discounts If discounts are your main hook, you’re attracting the wrong crowd. Ideally, deal-seekers should make up less than 20% of your list. Instead, use brand-driven incentives—exclusive updates, early access, sneak peeks—to attract high-intent subscribers. These are the people who convert better and drive long-term revenue. Benchmarking Success: Engaged Segment = 30% of Revenue If your brand does $250K+ per month, your engaged email segment should account for at least 30% of that revenue. Not hitting the mark? You may have a data quality issue. Here’s how to fix it: ✓ Optimize Opt-Ins: Aim for a 4% CVR on pop-ups to attract high-intent subscribers. ✓ Create Urgency: Use site banners that offer exclusive benefits for email subscribers. ✓ Build a Journey: Every subscriber should have a logical next step, whether they’re new or returning fans. A strong backend ecosystem focused on real brand-fans—not just discount hunters, is the only path to profitable scaling. Otherwise, it’s just wasted costs.

Cash is King, but your List is the Queen — it’s how we recovered $261,691 in July for our clients. Every day you’re not building your list you’re falling way behind. In terms of list-building, the overarching answer is that phone numbers and emails are both crucial pieces of contact info to capture from customers. But one is more powerful than the other by far. The thing is, most dispensary owners write off collecting customer contact info entirely. They don’t realize that: Across all stores in all states, 40-60% of all customers at a dispensary shop once and never come back again. And on top of that, over 80% of those first-time shoppers walked out of your store without providing an email. So, while building both your email and phone number lists are important for patching revenue leaks, don’t split your focus and try to do both. Focus on email. Your email list gives you power. Because, in the hands of the right marketing team, it can make a huge revenue impact for your store. It’s how we recovered a total of $261,691 for the dispensaries we worked with in July. Building your email list is the difference between a store that spirals lower and lower, and a store that thrives month after month. Because it’s your direct channel for incentivizing the second and third visit until they become regulars. Here’s how to start building your email list today: Always prompt new and existing customers to join the “program” and opt-in for messaging by providing their email or phone number. Don’t let them slip out without asking or they may never be back again! Use platforms like AIQ (Alpine IQ), Springbig, or Happy Cabbage to integrate with your POS or HighDay and message those customers based on how long it’s been since they’ve shopped, specific products/brands/categories that they typically buy, or other spending habits. Having a messaging strategy like this in place is your key ingredient for retaining your customers and increasing LTV. And remember: Retained customers are your Million Dollar Customers. So don’t let them slip through the net just because you didn’t do the work upfront to stay top of mind and make it a no-brainer to visit your store again. Stay tuned for my post this Friday! I’ll be sharing our 4-step strategy on how to build a Retention Engine and create these Million Dollar Customers! If your dispensary is doing over $400k/mo in revenue and you have been open for more than 6 months, Dm me and I can get you an estimate on how much revenue we can recover for your store.