Using Time Management Techniques to Boost Sales Performance

Want to know why top performers close 2-3x more deals than average reps? It's not that they're smarter. It's that they've mastered deep work. After studying hundreds of high-performing sellers, I've found one consistent pattern: They protect their prime selling hours like their life depends on it. Most reps are drowning in shallow work, constantly switching between email, Slack, CRM updates, and social media. Each task switch costs you 23 minutes of focused energy. The result is a day filled with activity but empty of results. Here's how innovative sellers are implementing deep work: 1️⃣ Power Blocks They schedule 90-minute uninterrupted blocks for their most important selling activities. No email. No Slack. No phone. Just focused execution on revenue-generating work. 2️⃣ Energy Management They align their most important tasks with their peak energy hours. For most, that's 9-11 AM, not 3 PM after back-to-back meetings. 3️⃣ AI-Powered Prep They leverage AI to prepare for sales calls in half the time. "I feed the AI my call notes, recent news, and past objections. It gives me a hyper-focused prep document in 5 minutes instead of 45." 4️⃣ Elimination Before Optimization Before trying to get faster at tasks, they ask: "Does this task even need to exist?" You can't optimize what should be eliminated. 5️⃣ Digital Minimalism They turn off all notifications during selling hours. No Slack pings. No email popups. No LinkedIn alerts. The sellers implementing these practices aren't working more hours. They're just getting 3x more value from the hours they work. Most sales organizations obsess over activity metrics while ignoring the quality of focus behind them. What would happen if you protected just one 90-minute deep work block every day?

The number one reason top sales reps burn out isn't quota pressure. It's because they work incredibly hard at their job but completely neglect working hard on themselves. Here's what I discovered managing a $195M sales organization: The reps who lasted and thrived weren't the ones grinding 12-hour days in their CRM. They were the ones who built systematic approaches to their entire life. Sales is a game of habits, not just hustle. When you only focus on quota, you're building a house on sand. When you work on yourself systematically, everything improves. The top performers I mentored used what I call the four-part productivity system: #1 The PACER Calendar Method. They color-coded their calendars into five buckets: Personal (purple), Admin/Action (red), Creation (deep work), Enrichment (learning), and Recovery (yellow). This prevented them from being reactive to whatever hit their inbox. #2 12-Week Planning. Instead of annual goals, they broke everything into 12-week sprints with clear micro-steps. They knew exactly what to focus on each week to hit their biggest goals. #3 Daily Win System. Every night, they spent 5 minutes journaling three wins, decisions made, and lessons learned. This prevented the "what did I even accomplish?" spiral that kills motivation. #4 Weekly Reset Protocol. Every Friday, they did a 30-60 minute review of energy vs. time, cleared their workspace, and planned the next week intentionally. When they did these, they showed up with more energy, clearer thinking, and better resilience. Your prospects can feel the difference between someone operating from burnout versus someone operating from a place of systematic strength. Stop treating personal development like it's separate from sales performance. When you become a better version of yourself systematically, everyone benefits. Your family, your team, your prospects, your bank account. — Want to build an ELITE routine and mindset? Watch this: https://lnkd.in/gbpFye_t

I used to think hustle was the key to high performance. Then I learned the real secret: REST is the most powerful RGA. Most sellers grind themselves into dust chasing performance. But I’ve coached 100s of top performers—and the highest earners don’t work more hours. They master their energy. Here’s how I worked 40 hours a week (never work nights or weekends) and still outperformed 99% of reps: Let’s flip the script on what it takes to be a top performer in sales. Everyone talks about RGAs—Revenue Generating Activities. But no one talks about the energy required to do RGAs well. If you want to prospect with intensity, sell with presence, and close big deals— You need rest. At a mastermind recently, someone called it the “Ultimate RGA”: Rest Generating Activities. Because without rest, RGAs fall apart. You’ll be foggy. Reactive. Distracted. You’ll confuse activity with impact. Here’s how I train reps to recharge intentionally—so they can win without burnout: 1. Plan 4 Vacations a Year I pre-block 4 weeks off annually. They’re non-negotiable. It doesn’t matter if it’s Hawaii or your local mountain trail— The key is knowing you are unavailable. Not half-working. Not checking Slack. Fully present. Fully off. 2. Track and Protect Your Sleep I use a WHOOP. You can use anything. But if you're not sleeping 7+ hours, consistently, you’re underperforming. You can’t bring intensity to your calls when you’re running on fumes. Sleep is a performance multiplier. 3. Calendar Block Your Breaks My calendar is blocked 12–1 PM every day. Lunch with my wife. A walk. Or just quiet. Three hours of deep work → 1 hour of recovery → back for the final sprint. Burnout doesn’t happen from work. It happens from nonstop work. 4. Ruthless Time Boundaries I stop work at 5 PM most days. No nights. No weekends. Ever. You don’t need 70 hours a week to crush quota. You need to stop saying yes to distractions and start owning your schedule. Parkinson’s Law is real: The less time you give yourself, the more efficient you become. 5. Say No to Busy Work I use the 12 Week Year system. Everything I do ties back to a goal. Internal meetings? Minimized. Slack and email? Batched and time-boxed. If it doesn’t move pipeline or drive impact, I don’t touch it. If you’re working 60+ hours and still missing quota... It’s not your work ethic that’s broken. It’s your calendar. Stop measuring your week by hours worked. Start measuring it by energy invested in what matters. You don’t need to grind harder. You need to recharge better. Work less. Sell more. Live fully.