Want to know why top performers close 2-3x more deals than average reps? It's not that they're smarter. It's that they've mastered deep work. After studying hundreds of high-performing sellers, I've found one consistent pattern: They protect their prime selling hours like their life depends on it. Most reps are drowning in shallow work, constantly switching between email, Slack, CRM updates, and social media. Each task switch costs you 23 minutes of focused energy. The result is a day filled with activity but empty of results. Here's how innovative sellers are implementing deep work: 1️⃣ Power Blocks They schedule 90-minute uninterrupted blocks for their most important selling activities. No email. No Slack. No phone. Just focused execution on revenue-generating work. 2️⃣ Energy Management They align their most important tasks with their peak energy hours. For most, that's 9-11 AM, not 3 PM after back-to-back meetings. 3️⃣ AI-Powered Prep They leverage AI to prepare for sales calls in half the time. "I feed the AI my call notes, recent news, and past objections. It gives me a hyper-focused prep document in 5 minutes instead of 45." 4️⃣ Elimination Before Optimization Before trying to get faster at tasks, they ask: "Does this task even need to exist?" You can't optimize what should be eliminated. 5️⃣ Digital Minimalism They turn off all notifications during selling hours. No Slack pings. No email popups. No LinkedIn alerts. The sellers implementing these practices aren't working more hours. They're just getting 3x more value from the hours they work. Most sales organizations obsess over activity metrics while ignoring the quality of focus behind them. What would happen if you protected just one 90-minute deep work block every day?
Best Time Blocking Techniques for Sales Reps
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Summary
Time blocking is a strategic approach to managing your workday by allocating specific periods to different tasks, ensuring maximum productivity and focus. For sales reps, this method can be transformative in prioritizing revenue-generating activities over distractions.
- Set sacred blocks: Dedicate uninterrupted time slots in your calendar for essential tasks like prospecting or client calls, and ensure these blocks are free from emails, meetings, or other distractions.
- Align tasks with energy: Plan demanding activities, such as discovery calls or follow-ups, during your peak energy hours to maximize outcomes.
- Refresh and refine: Regularly update your lead list and eliminate low-priority tasks to focus only on activities that drive results.
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Last quarter I watched one of my top clients scramble to hit quota. He was the THIRD highest performer in his company (out of 10 reps). His activity levels were high. His close rate was even better. But something was VERY wrong... When we looked at his calendar, we discovered he only had THREE discovery calls the ENTIRE MONTH. The pipeline was a mirage. Here's the hard truth most sales leaders won't tell you: Activity ≠ Results Another rep I know made 14,000 calls in a month without booking a SINGLE meeting. Elite performers don't just work harder - they work DIFFERENTLY. 👇 THE ELITE PROSPECTING FRAMEWORK 👇 This is the exact system I've used to build a 7-figure sales career and coach hundreds of reps to double their pipeline in 30 days: 1️⃣ BLOCK YOUR CALENDAR RELIGIOUSLY Schedule 8 hours of dedicated prospecting time weekly (2 hours per day, Mon-Thu) Make these blocks SACRED - nothing overrides them Set them early (8-10am) when your energy is highest Put them as recurring meetings in your calendar NOW Label them clearly: "PROSPECTING - DO NOT BOOK" 2️⃣ RESEARCH BEFORE YOU REACH OUT Dedicate a separate full 2-hour block weekly just for research Validate contact data quality (bad data = wasted time) Identify true buying signals (not just basic triggers) Create a targeted list of 50 PERFECT prospects Document 2-3 personalization points for each target Use tools like LinkedIn, company news, and your CRM data 3️⃣ TARGET THE RIGHT ACCOUNTS Quality ALWAYS trumps quantity Focus on 50 perfect-fit accounts, not 500 random ones Build your list based on clear ideal customer criteria Segment your list by industry, pain point, or use case Prioritize accounts showing buying signals Remove any contact with questionable data quality 4️⃣ EXECUTE WITH PRECISION When you sit down to prospect, it's EXECUTION time only No researching, no planning, no "figuring it out" Follow your pre-built list in order of priority Mix methods: calls, emails, LinkedIn, video Track your results meticulously Adjust your approach weekly based on data 5️⃣ LEVERAGE YOUR SDRs Schedule weekly 15-minute alignment sessions Coach them on messaging that's working for you Give specific feedback on recent meetings they've booked Share your target account list with them Create a feedback loop on what's generating responses THE RESULTS SPEAK FOR THEMSELVES! My client implemented this system and went from 3 to 8 Enterprise discovery calls per month. That's 166% more pipeline. That's 166% more potential commission. That's the difference between missing quota and crushing it. The math is simple but brutal: If your prospecting is inconsistent, your results will be too. If your calendar doesn't protect prospecting time, it won't happen. If you're not tracking the right metrics, you can't improve them. Want to prospect better? Start with a great cold email: https://lnkd.in/gKSzmCda
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Plenty of salespeople work very hard, but hard work alone isn't going to cut it. You've gotta pick your head up and work intelligently, too. Some recs: 1. Color Code your Calendar: This helps you understand your calendar at a glance and makes it easier to group like tasks on the fly (ex, try to schedule all your demos on 1 days so that you only need to prepare your demo environment 1x; do all your recap emails at EOD each day) Also helps to self-evaluate: “Am I focused on the right things?”. I know I'm in trouble when my calendar mostly shows internal calls. Categories I use: Demo, Introductory Meeting, External Meeting, Internal Meeting, Transit Time, In-Person, Personal. ___ 2. Reject Stuff that Doesn’t move the Needle: If an internal meeting does not require your live presence (Huge group product training, for example), don’t show up live. Get the recording and watch on 1.5 speed. Get the notes from a colleague. Use discernment when it comes to taking random calls with fellow sellers. It's great to spend time exchanging best practices. It's a terrible use of time to spend an hour just complaining about unfair territories together. Remember, you have only 2 jobs: 1. Create new pipeline (prospecting) 2. Advance current pipeline (working deals) Those gotta take priority. ___ 3. When you're not working, don't work When you’re off, be 100% off. Don't check messages if you don’t intend to reply (sometimes referred to as ‘emergency scanning’). Allow yourself to relax so that you're able to give 100% when you're actually working. ___ 4. Refresh your lead list It's a pretty defeating feeling to keep following up with the same disengaged prospects again and again. It's also a waste of your time and theirs to keep emailing and calling folks who just aren't gonna buy. If you've been hammering the same prospects for a while now, take an hour or two this week to refresh and re-sequence some new prospects. ___ What'd I miss?