How to Use Technology for Sales Success

Early in my career, I was in Sales. I learned an essential insight: If you care deeply about your customers' career versus your career, you will be successful. To do that, you need to bring insights, tailor to your customers' business and deeply understand their priorities. The question now is: how can AI possibly play a role in something so fundamentally human?  It might sound counterintuitive, but AI doesn’t replace the human touch—it strengthens it. I have been talking to customers about how they are driving results with AI in sales. Here is what one customer did over the last year. It started with the CEO challenging the team to leverage AI in sales. He wanted to instill a culture of an AI first organization. Then he picked one leader as the DRI (directly responsible individual) to drive the AI initiatives. We have found that both these are crucial for AI initiatives - needs to come from a leader and needs a clear driver. The first step was helping BDRs research faster. They were able to bring together company data, transcripts, conversations and help reps research prospects. The result: they cut prep time by 50% in a few months. Next up, they added a ton of data sources within HubSpot and with the help of AI, they were able to generate draft emails - this improved the follow-up time by 20% and helped them move through discovery much faster. Now, they are using AI to figure out the next best actions after calls. Super cool to see results in a few months! Our takeaway is clear: Let AI handle the groundwork, freeing reps to excel at what they do best—building meaningful relationships, earning trust, and forging deeper connections. This is the true path to sales success. What are your best AI use cases in Sales? Where are you seeing value?

AI won’t replace sellers. It will replace sellers who don’t know how to use it. Sellers have access to more data about their buyers than ever before. I find few sellers know how to use that data to create RELEVANT messaging that matters to their buyers. Instead of using AI to better earn the right to the prospect's attention, too many teams are using AI for spray and pray outreach 😵 The future of sales is: ✔️ Content that is relevant to your buyers ✔️ Coming to calls with a POV based on your research ✔️ Connecting the dots for your prospect to share valuable insights That’s why I’m excited about Aomni and why I asked to create content for them. Most sales tech helps sellers find signals. Finding signals isn’t enough. 📌 Buyers don’t care that their company just raised $10 million. They care about what happens next. You need sales tech that answers - "what happens next?" Instead of just surfacing data, Aomni helps sellers understand why that information matters and how to use it in conversations. This is the kind of tool that separates sellers who rely on generic outreach from sellers who bring real insight to the table. In 2025, we'll see a gap between sellers who use AI to work smarter and those who use AI to do more of the wrong stuff. I’ll be sharing my favorite prompts and strategies for using Aomni to cut research time and make your sales conversations sharper. I’ll be posting here and on TikTok, and everything I share is yours to steal. If you want to try it yourself, you can get started with a free account. 📌 Are you in enterprise sales? How do you prepare differently for enterprise sales conversations?

🤔 QUESTION: What are some strategies your company might consider taking to optimize #AI at the sales organizational level? On past episodes of the #AIforsellingeffectiveness sub brand of te #SalesGameChangersPodcast, Zeev Wexler talked about what individuals can do to get better at using AI along the sales process. On today's show, we start making the shift to what companies should be doing. 🎤 EPISODE 770: Three Keys to AI Success in Sales Organizations with Zeev Wexler 🎧📖 Listen to the show or read the transcript at https://lnkd.in/eZ3fW52v. 🎥 Watch on #YouTube at https://lnkd.in/emjs62GW. ZEEV'S ADVICE: ⭐ Establish an AI Governance Board: Zeev says "Organizations must form a board that identifies where AI brings opportunity, risk, or compliance concerns—and steer clear of unmanaged chaos." 🌟 Move Beyond “Off‑the‑Shelf” Tools: Zeev says, “Mediocre is free. Every off‑the‑shelf tool by design is mediocre at best. Tailor your AI strategy with custom prompting, integrations, and aligned outcomes.". 💫 Turn Knowledge into Action: Zeev says, "AI isn’t just theoretical. it’s about accelerating intelligence. Zeev stresses the need to make information actionable: feed institutional insights into teams right before meetings so reps can respond quickly and confidently Why this matters for organizations: ✅ Managed risk & ethical use through governance ✅ Real ROI from investments in tailored AI tools ✅ Immediate impact via smarter, faster team execution ⁉️ What is your organization doing to optimize AI across sales processes? #AIforSales #SalesEnablement #SalesLeadership #AIGovernance #DigitalTransformation #SalesOps #RevenueAcceleration #TechStackOptimization

Sales Leaders: Are You Future Ready?  As we close out Q4 and gear up for 2025, it's a pivotal moment to reimagine how we prepare for the future of sales. Success in this next phase isn’t just about setting goals—it’s about aligning with the trends shaping the industry, particularly the transformative role of AI.  According to LinkedIn for Sales’s - Sales Leader Compass report, only 28% of sales executives feel confident about their ability to be "future ready." This reveals a significant gap in readiness as sales leaders face the rapid pace of technological change.  Key challenges shaping this gap include:   ☑️ Integrating AI seamlessly into sales processes.   ☑️ Keeping pace with the surge of new sales technologies.   ☑️ Balancing technological innovation with human-centered selling skills.  Here’s how you can bridge the gap and lead with confidence in 2025:  1️⃣ Build AI Fluency   AI isn’t just a buzzword—it’s a competitive advantage. Focus on how AI can automate time-consuming tasks like lead qualification, enhance personalization at scale, and improve forecasting accuracy. Begin by leveraging tools like AI-powered CRM systems and collaborating with IT to pilot AI initiatives tailored for sales.  2️⃣ Stay Technologically Agile   Technology evolves fast. Make continuous learning a cultural norm within your team. Explore industry reports, subscribe to updates on emerging sales tech, and encourage team participation in AI workshops or certifications. Being agile isn’t just about tools—it’s about creating a mindset of curiosity and adaptability.  3️⃣ Integrate Soft and Technical Skills   The future isn’t tech versus human—it’s about synergy. Pair your team’s emotional intelligence, empathy, and problem-solving capabilities with technical proficiency in areas like data interpretation and AI-powered platforms. This blend is what will elevate customer experiences and drive results.  Why it Matters:   The future of sales belongs to those who are data-driven, adaptable, and bold enough to embrace innovation. By equipping yourself and your team today, you can overcome uncertainty and thrive in a rapidly evolving environment.  What about you? What’s your strategy for balancing technology with human connection in 2025? Let’s discuss in the comments.  #AIInSales #SalesLeadership #FutureOfWork #LinkedInSalesLeader #WomenInSales #1MillionWomenBy2030