How to Boost Sales With a Relaxed Approach

People don’t buy when they’re pressured, They buy when they feel understood. We’ve all been there. You’re on a call, excited about your offer, but the prospect hesitates. You push a little harder. They back off completely. Why? Because trust wasn’t built first. Soft selling is about creating a connection before making an offer. Instead of convincing, ask powerful questions. Instead of pushing, demonstrate value. Instead of pitching, actively listen. Share real insights. Solve small problems up front. Use social proof - let testimonials and case studies do the talking. When people feel heard, they lean in. When they see results before they buy, they commit. Want more conversions? Make it about them, not you. When trust leads, sales follow. #Sales #Entrepreneurship

I’ve sold $100M+ of SaaS over 20 years. Here’s how I sell without being salesy. 👇 Selling isn't just about pushing your product. It's about understanding your customer. Then, providing value. The best sellers offer help, not hype. Here’s how to do it: 𝗔𝗰𝘁𝗶𝘃𝗲 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 • Focus on what the customer is saying. • Show empathy and understanding. • Respond thoughtfully to their concerns. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 • Tailor your messages to individual customers. • Use their name and reference past interactions. • Show that you value their unique needs. 𝗩𝗮𝗹𝘂𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 • Share resources that address customer pain points. • Provide insights and solutions. • Establish yourself as a helpful expert. 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 • Share stories that resonate with your customer. • Highlight customer successes and experiences. • Make your product relatable and human. 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽 • Check in with customers after the initial contact. • Show that you care about their satisfaction. • Build a continuous relationship. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Interact with customers on social platforms. • Share useful content and respond to comments. • Build a community around your brand. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 • Keep in touch regularly without being intrusive. • Share updates, tips, and helpful information. • Maintain a presence in your customer's mind. 𝗚𝗿𝗮𝘁𝗶𝘁𝘂𝗱𝗲 • Thank customers for their business. • Show appreciation through personalized messages. • Foster positive feelings and loyalty. In today’s competitive market It’s crucial to elevate your sales approach. Take care of others. And the results will take care of themselves. Repost this to help others in your network. -- 👋 I’m Michael a CRO w/ $1B+ in exits. 📥 save it for later 💬 comment with your thoughts ♻️ repost if this was helpful.

If you're a business owner you generally have to be a salesperson- at least when you initially start your business. If you’ve met me in real life- you know I don’t have the typical salesperson personality. I am introverted, reserved, and not a quick or smooth talker. Yet, I’ve sold millions of dollars worth of services to customers over the years. How can an introverted business owner become a strong salesperson? There are a few ways I utilized my less than textbook sales personality to my advantage. Here’s how: 1. 𝗔𝘀𝗸𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴. This is my number one key to sales success. Have 3-5 key questions ready to get you the info you need and just sit and listen. Prospects will share what their pain points are and you can let them know how you can help solve them. People like to talk about themselves given the opportunity. 2. 𝗛𝗮𝘃𝗶𝗻𝗴 𝗮 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗼 𝗳𝗼𝗹𝗹𝗼𝘄. This helped increase my comfort and confidence level and decreased my nervousness. 3. 𝗕𝗲𝗶𝗻𝗴 𝘁𝗿𝘂𝗹𝘆 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗮𝗻𝗱 𝗻𝗼𝘁 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 𝗽𝗲𝗿𝘀𝗼𝗻 𝗺𝗼𝗱𝗲. I’ve had so many people say you're not a normal salesperson or this is not a normal sales call. That’s because it’s not. I am trying to solve their problem in a way that aligns our mutual results and drives value for both parties. 4. 𝗥𝗲𝗰𝗵𝗮𝗿𝗴𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝗻𝗱 𝗮𝗳𝘁𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀. As an introvert, back to back meetings really drain me. Don't schedule a sales call at the end of a four+ meeting stretch or your performance may be suboptimal. It’s not selling (and it’s easy) if you truly believe what you are doing / offering has a real impact on people's lives.