Using Storytelling to Simplify Complex Sales Concepts

6 common mistakes people make when storytelling to sell (6 scripts to fix them) ________ She sat across from me, exhausted. Her business was her life. Countless hours. Endless hustle. And yet... the growth just wasn’t there. They had the tools. They had the team. But something wasn’t working. That’s when I realized something important. It wasn’t the tools.   It wasn’t the talent. It was **clarity.** I remembered a time when I struggled too. I was so focused on features, on the what, that I lost sight of the why. I’d tell people about the amazing things we could do, but I forgot one crucial thing:  **It’s not about me.**   It’s about them. Here’s what I learned. 1. Focus on the outcome. It’s not the process that matters to them.   It’s the transformation.   They don’t care how it works—they care about how it makes their lives better. I used to say, “Here’s what I do.”   Now I say, “Here’s how your life will change.” 2. Structure brings clarity. I once told stories that were all over the place.   No clear problem. No clear result. Just noise.  Then I learned to structure it: Problem. Solution. Result. Now, people listen.   They understand.   They follow the journey. 3. Make them the hero. At first, I thought I had to impress.   I’d talk about what we achieved, what we built.  But it hit me one day: They don’t need me to be the hero.  They need to see themselves winning. So I flipped the script. Now, my client is always the hero.   They see themselves in the story.   And they walk away believing they can win. 4. Keep it simple. I used to throw jargon around, thinking it made me sound professional.   It didn’t.   It just made me sound disconnected. Now, I keep it simple.   I speak their language.   And they lean in.   Because they finally understand. 5. Tap into emotion. Facts are powerful, but they don’t close the deal.   Emotion does. When I started asking, “How does it feel to know this problem is solved?”   People smiled.   They connected.   Because they could **feel** the solution. 6. End with action. I used to stop at the story.   I’d say, “Here’s what we do,” and wait.   But waiting doesn’t work. Now, I always end with a simple call to action.   Not pushy. Just clear.   “If you’re ready, let’s take the next step.” And it works.   Every time. --- That CEO I met? She’s thriving now.   Because she learned one simple truth:   Storytelling is about empowering others to win. So, what story are you telling? And is it clear enough to inspire your customers to act? --- If you’re ready to create a story that connects, let’s talk. Sometimes, all it takes is a small shift in how you tell it to make a big impact. #Storytelling #Sales #BusinessGrowth #Leadership #Entrepreneurship

Communicating complex concepts is challenging. Storytelling can help. It enables us to make abstract ideas tangible, memorable, and actionable. Let's explore how storytelling can convey the topic of time management. ⏳ What complex topic are you seeking to communicate today? 🤔 We've all developed methods to improve our effectiveness and productivity. Have you ever tried to explain your approach to someone else only to get lost in the details? It can be challenging to convey its complexities! As an entrepreneur, I understand the struggle. I developed a mantra focused on three key concepts: ✅ Prioritization ⏰ Procrastination 🌟 Prudence Prudence can unlock the ability to move forward confidently. That's simple, but will you remember it? Will you act on it? Let's visit with Alex, whose journey shows the transformative power of prudence. There was a time when Alex, an entrepreneur in a bustling city, was constantly overwhelmed. His mind brimmed with brilliant ideas and projects. However, he was often ensnared by procrastination, delaying tasks until the last moment. Alex struggled with prioritizing tasks that, to him, all risked the slippery slope of perfectionism. Perfectionism can be fear-driven. Have you ever asked yourself, repeatedly, "Is this good enough?!" If you have, you are in good company. Analysis paralysis often followed, and Alex could not determine which task deserved immediate attention. Feeling stuck, Alex turned to his old mentor, Emma, for guidance. She listened carefully and then shared a powerful secret: Prudence. “Prudence,” Emma explained, “is the art of effectively using your time. It’s about being mindful of when to start a task and, more importantly, knowing when to stop. It’s the balance between making enough progress and avoiding the trap of perfectionism.” Inspired, Alex embraced prudence. With his new mindset, he paused before diving in and considered tangible, manageable goals. "How can I be prudent about this?" He'd ask. For instance, he reminded himself to aim for 80% completion rather than chasing an elusive 100%. Gradually, Alex’s days became more manageable. He found a rhythm that allowed him to be creative without being overwhelmed. Procrastination no longer held him back, and prioritization became second nature. With prudence guiding him, Alex’s efficiency soared, and he felt a sense of accomplishment and balance. Alex's story could serve as a valuable example for employees, mentors, coaches, and even oneself, demonstrating how prudence can transform our approach to tasks and goals. But, more importantly, it shows how stories can be created for any complex topic, making abstract concepts tangible, relatable, and actionable. The next time you feel yourself getting wrapped around the axle in planning a communication, consider how a story can help. What story will you tell? #Storytelling #Communications

7 likes. 2 leads. 2 weeks ago, I was working 1:1 w/ a client who’s been consistently posting on LinkedIn since January. She’d built rapport, shared her background, nurtured relationships. So it was time to turn the dial up on her sales content. During our session I asked a series of questions & together, we uncovered a hyper-relevant personal micro-story. A moment where she had faced exactly the same challenges her prospective clients face. But, being the founder she is, she made a strategic move that got her unstuck & created a major breakthrough in her life & all the people impacted by her. We brainstormed, built the storyline & she went off to write + post it. 1. It was hyper-specific. 2. It wasn’t designed for everyone just her exact buyer. 3. It didn’t go viral. (It got 7 likes when the leads came in & eventually climbed to 13) 4. But it brought her 2 leads one of whom is very warm & moving through her pipeline now. Likes ≠ revenue. Virality ≠ sales. A sales post is just never going to go viral. Sorry. But…you’ll probably see a viral post that’s been edited with a call to action newly added at the bottom. So it takes courage to post something that won’t rack up surface-level engagement but will resonate deeply with the right people. If her ego was running the show, she might have skipped out on posting something like this completely. But she’s a business owner and she wants her product to impact the clients who need her. If she had just posted: “Here’s my all about my company and service, reach out to hire me!” No one would have paid attention, we all hate that stuff. There’s no thought. No intention. It’s self serving. Instead, she used story. She made herself relatable. I.e. “I’ve been where you are” And she invited people to imagine what was possible for them, too. That’s the power of sales story content done well. In my experience most founders aren’t crafting sales content like this at all. They’re either too close to their own experiences and client work to understand how to strategically write them into compelling stories. Or they just haven’t learned the art & science of story to make what they’re doing in their business into impactful pieces of content. And without the right inputs AI makes everything too generic. Which means…they’re leaving so much opportunity and $ on the table. If you’ve been following me (especially if you’ve been reading my newsletter), you already know: 1. I love / am quite obsessed with storytelling. 2. I’m passionate about helping female founders get more visible and make more money in their businesses. That’s why I created: The Confident LinkedIn Sales Lab A live, in-depth training + get-it-done writing session designed to help you master the exact kind of sales storytelling that brings in business & builds trust. We start soon so reach out directly on LinkedIn w/ questions. Or grab your spot using this link: https://lnkd.in/exaZPgc4