Why 4 Emails in 7 Days Fails Customer Retention

Stop building email flows around "Day 3" and "Day 7." Here's the 6 energy moments that actually matter 👇 Here's what we found: Most retention flows are calendar-based. But customer emotions don't follow schedules. Someone might hit "doubt" 2 hours after ordering, not 2 days. Another person might feel "frustration" a week later, not on your predetermined Day 5. The 6 energy moments that actually matter: 1. Excitement spike → Just ordered (capitalize on the high) 2. Doubt drop → "Should I have bought this?" (story + reassurance) 3. Arrival high → Product delivered (maximize the moment) 4. Frustration dip → Can't figure it out (immediate support) 5. Satisfaction glow → First success (celebrate + expand) 6. Loss of interest → Stops thinking about you (re-engage) The breakthrough: Instead of "Day 3 email" we built "Doubt email." Instead of "Week 2 check-in" we built "Frustration support." Result: 34% higher engagement because we met customers where they emotionally were, not where our calendar said they should be. Your customers don't live on your timeline. They live on their emotional timeline. Map the feelings, not the days. Start building them around how your customers actually feel. What emotional moment do you think most brands miss in their flows?

I’ve audited 200+ email marketing accounts and noticed a recurring mistake… Quantity over quality. Here’s what I’ve learned: Email for the sake of email is a trap Brands often stick to a rigid schedule, blasting emails that don’t resonate. I’ve seen brands sending 4 campaigns in a row with zero engagement. The issue? They’re not focusing on relevance or audience needs. Quality > Quantity Contrast that with brands sending fewer, but higher-quality emails. They segment their audience and send at the right time, driving higher conversions and more revenue. The takeaway It’s not about how many emails you send; it’s about the impact each email has. Focus on quality, relevance, and timing. Treat your customers as people, not numbers. Where have you seen the most lift? Was it with quality or quantity? Let me know your thoughts below!

You don’t need to send more emails. That’s the thing a lot of people get wrong. What you actually need is to send smarter ones. The kind that feel like you wrote them for the person reading. Not the kind that treat everyone on your list like the same random stranger. Big difference. And it’s probably costing you more than you wanna admit. I’m not here to sugarcoat it... You’ve got a list with tens, maybe hundreds of thousands, of people on it. And you’re treating them all the same. Parents. Gifters. Impulse buyers. Loyal repeat buyers. Hardcore collectors. Seasonal browsers. Discount junkies. All dumped into the same flows. All blasted with the same message. All fed the same offer like they’re cattle. Then you look at the numbers and go: “Email’s slowing down.” “Open rates are tanking.” “We’re pushing harder on SMS now.” Nah. Your strategy is just… lazy. (I say that with love. Promise) Here’s the real reason you’re getting ignored: It’s not because email doesn’t work anymore. It’s because your message doesn’t matter to the person reading it. This isn’t some little leak in the boat you can duct tape later. It’s a slow bleed that’s killing your retention. If you wanna fix it, there’s really only one way: Segment by context, not just contact. This isn’t optional anymore. This isn’t even “advanced.” This is how retention works in 2025. Let me give you a few examples so you don’t think I’m just ranting: • Parent buying tees for their kid? Send replenishment tied to school seasons. • Gifter who shops 4x a year? Campaigns around events, urgency, and gifting triggers. • Someone who clicks on hunting camo 3 times? Tag them. Nurture them. Never show them florals again. Pretty simple stuff. But when someone feels like you’re actually talking to them? They open. They click. They buy. Not because you're clever… But because you’re finally relevant. And if you don’t fix this soon, next year’s retention problems won’t be tactical. They’ll be existential. Anyway… I’ve got a dead-simple framework for turning email lists into behavior-based selling machines. Want it? Say the word. Thanks for reading. If you got value from this post, I would greatly appreciate it if you shared it with your employees, your coworkers, your marketing team, or anybody else who might benefit. I would also love to know what you thought. Leave me a comment below with your biggest takeaway.