Writing Sales Scripts for Email Campaigns

The inbox is a battlefield. Your email’s enemy? The ‘Delete’ button. Between promotions, spam, and auto-blasted sales pitches, your email has seconds—seconds—to stand out and survive. So how do you write an email that doesn’t get sent to the trash right away? You make it personal and valuable. Here are 5 battle-tested tips to craft personalized, high-converting outreach emails: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗼𝗿𝘆, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿𝘀. Ditch the “Hi, my name is…” opener. Show them you’ve done your homework. → “I saw your recent post about [specific topic]—your perspective on [insight] really stood out.” Lead with them, and they’ll be more inclined to care about you. 𝗕𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲. Generic promises like “We’ll save you time and money” won’t cut it. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝗻𝗲𝗲𝗱𝘀: → “I noticed [pain point]. We helped [similar company] achieve [specific result]. Here’s how we can help you too.” 𝗞𝗲𝗲𝗽 𝗶𝘁 𝘀𝗵𝗼𝗿𝘁 𝗮𝗻𝗱 𝘀𝗸𝗶𝗺𝗺𝗮𝗯𝗹𝗲. Your email isn’t a novel. Busy people don’t have time to read paragraphs. → Use short sentences. → Break up text. → End with a clear ask (no more than one action). 𝗦𝗼𝘂𝗻𝗱 𝗵𝘂𝗺𝗮𝗻—𝗱𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗿𝗼𝗯𝗼𝘁 𝘁𝗼𝗻𝗲. If it reads like a template, it is a template. Write how you speak. 𝗕𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗮𝗯𝗹𝗲: → “Hope this finds you well—saw your team’s new project, and I’m seriously impressed.” Make the ask easy to say “yes” to. Don’t overwhelm them with a big ask. 𝗦𝘁𝗮𝗿𝘁 𝘀𝗶𝗺𝗽𝗹𝗲: → “Do you have 15 minutes next week to explore this? I’ll make it worth your time.” Remember this: A great email isn’t about selling—it’s about starting a conversation. Show you understand their world, add value, and respect their time. --- Follow Michael Cleary 🏳️🌈 for more tips like this. ♻️ Share with someone who needs help with their emails #sales #emails #marketing

After writing cold emails for 2000+ businesses and booking 1000s of sales calls, I'm sharing my best copy tips to help you book more meetings: 1. Keep it short Your emails shouldn't require any work or over-thinking from the prospect. Keep it to 50 words or less - if they can't read it in ~5 seconds, you've already lost them. 2. Relevancy and specificity "I help watch brands in the UK" will always outperform "I help brands." The market needs to see real value, not generic statements. 3. Switch up your CTAs Skip the boring "hop on a call" pitch. Instead: "Mind if I send a 2-minute Loom explaining how we do this?" "Worth a chat to go over how you can achieve something similar?" 4. The 2:1 rule For every 1 thing you say about yourself, say 2 things about your prospect. People are naturally selfish - they care more about what you can do for them. 5. Focus on getting replies first Cold email is NOT for closing deals.  Your goal is to kick start a conversation and take your prospect from cold to warm then book a call. 6. Benefits over services Don't pitch Facebook ads - pitch the 55% increase in website conversions you delivered for your last client. 7. Stand out from competitors If everyone's pitching "more sales" with influencer marketing, position yourself as "making you go viral." 8. Keep your sequence flowing Your follow-ups should build on previous emails. Keep your offer and messaging consistent throughout.

🚀 B2B Sales Emails: Getting Your Foot in the Door! 🚀 Ever find yourself staring at your screen, wondering why your emails seem to vanish into the digital ether? Let’s change that! Here’s your quick, no-BS guide to crafting B2B sales emails that actually get you a reply. 1. Personalize, Don’t Templatize 🎨 Yes, we’ve all got templates. But guess what? So does everyone else. Take a minute to tweak that email. Mention a recent achievement of their company, comment on a LinkedIn post they’ve shared, or bring up a mutual connection. Make it so personalized they can’t help but think, “Wow, this person really did their homework!” 2. Value Proposition: Make It Snappy! 💥 Get to the point. What can you do for them? And no, “increasing ROI” isn’t good enough. Be specific. How have you helped a similar company achieve X% growth in Y months? Numbers talk. Fluff walks. 3. Subject Line: Your Make or Break ✉️ This is your foot in the door. Make it intriguing, make it short and personal, and for heaven’s sake, make it spam-proof. Questions work wonders. 4. CTA: Clear, Compelling, and Clickable 🔗 What’s your email’s endgame? A call, a demo, a free trial? Whatever it is, make it clear and easy. “Click here to schedule a call at your convenience” with a link is straightforward and respects their time. 5. Follow-Up: Persistence Pays 🏃 Didn’t get a reply? Don’t sweat it. People are busy. A gentle nudge a week later can work miracles. Just don’t be that person who sends a daily “Just following up” email. 🌟 Bonus Tip: Inject a bit of humor or a personal touch. We’re all humans here (until AI takes over, at least). A little personality goes a long way. Now, go forth and conquer those inboxes! Remember, the goal isn’t just to sell but to start meaningful conversations that could lead to fruitful partnerships. I would love to hear your success stories or epic failures (we’ve all been there). Share below! 👇 Make prospecting suck less. ✅ Subscribe to my newsletter 🔔 Ring the bell on my profile to follow me. ➡ Connect with me or DM me.

Starting a cold email campaign to sell a commercial product directly? That's a bold move Especially in the B2B space where every facility manager or building owner is flooded with offers. Here’s a simple way to get your email noticed and drive sales without the fluff. 1️⃣ Go simple with text-based emails Kick off with text-only emails. Why? Because they're less likely to hit spam filters. No images, no links—just straight talk that gets to the point. 2️⃣ Personalize your message When you write to someone you haven't met, make it feel like you know their world. Mention something about their industry's safety needs or compliance challenges. It shows you’ve done your homework and you’re not just blasting out generic pitches. 3️⃣ Be careful with comparisons Thinking about comparing your product to others? It’s okay to mention how yours is different, but keep it positive. Focus on what your product does best, like "Our safety gear cuts down accident rates by 20% more than some other brands." 4️⃣ Use a simple framework Ever heard of AIDA—Attention, Interest, Desire, Action? Here's how to apply it: ◾ Attention: Grab their attention with a bold statement like, "Reduce your compliance incidents fast." ◾ Interest: Explain a bit about how your product solves a problem uniquely well. ◾ Desire: Make them want it by mentioning the benefits like cost savings or fewer accidents. ◾ Action: End with a clear call to action. Ask them to reply directly to buy or learn more. Here's an example email: Subject: Cut Down on Safety Worries with Our Trusted Solution Hi [Their Name], I see many facilities struggling to keep up with safety standards. Our [Product Name] has helped similar companies reduce accidents and compliance issues by over 30%. It’s simple to use and really effective. Interested in hassle-free compliance and safety? Just reply to this email, and I’ll get you all the details. Thanks, [Your Name] That’s it! A straightforward approach to writing cold emails that speak directly to your buyer's needs. Keep it simple, direct, and personal. P.S. It might not work with you if you are approaching your client out of the blue. Always warm your leads. Keep them engaged with your expertise either via emails or via LinkedIn posts. 

After analyzing over 10,000,000+ cold emails through our agency's campaigns, we've cracked the code on what makes cold emails convert. Here's the exact framework we use: 1️⃣ Keep it Brief Keep it under 100 words if possible Forces clarity and purpose 2️⃣ Offer Validation Thoroughly tested offer Clear value proposition 3️⃣ Industry-Specific Language Use terminology your prospect uses daily Avoid generic corporate speak 4️⃣ Unique Angle Selection Stand out from typical pitches Address pain points differently 5️⃣ Spintax Implementation Every sentence has variations Prevents email fatigue 6️⃣ List-Targeted Copy Language matches your exact audience Specific to prospect characteristics 7️⃣ Readability Focus Scan-friendly format Clear hierarchy of information 8️⃣ Pattern Interruption Break expected email conventions Capture attention differently 9️⃣ Zero Fluff Policy Every word serves a purpose No unnecessary phrases 🔟 Meaningful Personalization If you personalize, make it count Must add genuine value Here's the key: Our highest-performing campaigns ALL hit at least 7 of these 10 points. Run your current scripts through this checklist - if you're below 7, you know exactly what to fix. These aren't just nice-to-haves. When implemented correctly, this framework consistently delivers results across industries. Simple but powerful stuff that's been battle-tested across millions of sends.