How to structure intro emails for outbound

If you’re an AE or AM taking on new accounts please don’t send intro emails that sound like this: “This is Trevor, the new AE aligned to your account. I see you’re one of the key admins and power users of our platform. I’d like to schedule some time with you to learn how you’re using the tool. How’s some time next week?” 😐 You know what your customer’s thinking? ‘Ugh. This is our third AE in the last 2 years. Now we need to re-explain how we’re using their product… again’ Stop kicking the relationship off on the wrong foot. And start kicking it off with a good customer experience + transition. ………………………………………….. Here’s a recommendation 👇 Do the following before your initial reach out: - calls with last AE, CSM, SE, SDR, PS, renewals, partner - teams in org using tool + teams that've shown interest - use cases they're using the tool for today - problems they have tackled by using it - business outcomes, result + metrics - good and bad customer support tix - listen to previous call recordings - level of expertise in tool - usage / adoption - feature requests - whitespace Put yourself in their shoes. Come prepared. Build a foundation of trust and credibility. …………………………………………........ Your intro email could sound like this: “Hi Linda and team - I’ve heard wonderful things from Ashley and am excited to work with you this year. I’ve had a full debrief with our internal teams and am up to speed on how you’re using the platform today. We appreciate your ongoing partnership. How about a virtual lunch next week for a meet and greet? I’ll shoot over a few Doordash gift cards. Below are few open slots. Let me know what works and we can get it on the books. Thanks!” ............................................................ Kick off your customer relationships on the right foot.

Your customers should be writing your outbound messaging. I had a bit of an epiphany last week. It’s something that all the best outbound sales people do but I’ve never really been able to break it down this simply in a single sentence before: People that are great at outbound are very good at finding the *repeatable phrases* that prospects use to describe a problem and use those exact words to describe the problem to other similar prospects in their outreach. Example: When we were selling RFP Response Software at Loopio in the early days, sales leaders would consistently talk about how they: 1. "Already answered this question in the past but it was lost in a Google Doc somewhere and impossible to find again" 2. "Had to Ctrl + F in a word doc, copy the answer and paste it into the RFP over and over again" We heard these phrases like clockwork. Hundreds of times... -------- So here's how you use those repeatable phrases in an email to resonate: Hi Mindy, It looks like the team is looking to go up-market with the new job posting up for an Enterprise AE. Going up-market usually means responding to more RFPs. Most enterprise sellers I talk to consistently mention how annoying it is to spend HOURS having to go back to an old RFP, Ctrl + F to find an answer and copy/paste back in...for hundreds of questions. Loopio could help you answer all those questions with one click so you can focus on selling. Sound interesting? ---------- This type of email got us hundreds of meetings because it clicked with everybody that responded to RFPs. So the question becomes.... what are your repeatable phrases? #sales #outbound #prospecting

I used to send >250 custom outbound emails every week. Yesterday, I was introduced to someone who remembered one of those emails from literally 10 years ago. Here's my outbound strategy for anyone that wants to master cold outreach: 1️⃣ do not sell yourself at the open >> seriously, stop talking about yourself. no one cares about you << Instead: just say who you are, and move on to talk about them. 2️⃣ tell people why they are great - I liked to make a list of at least 5 points - I would write custom points for each recipient - I wrote simply and directly - Inspired by Dale Carnegie - people like to be liked 3️⃣ sell the CONVERSATION, not the opportunity - I never pushed people into existential consideration - I only asked them for 15 minutes, they could spare it - I NEVER sold the role or company, I'd only give them 1 sentence about it 4️⃣ be very direct - I always told people "I think you could be a fit for a job here" - But... I never said the specific job, or qualified it further - People need to know what you want, but they don't need all the details 5️⃣ use humor - I've meme'd since the dawn of my professional time - It seemed to work, lots of people just wanted to respond - Them responding = opening to get them on a call 6️⃣ be fast + use tools - you need to move fast to get 50 good messages out per day - I used a template to populate my open + add bullet points (but not content) - I used TextExpander to insert saved "custom" points. If I'd already written to a musician and explained why I thought their background in music made them an interesting prospect for an engineering role, I'd save that exact verbiage and re-insert it with TextExpander in future messages. - I use all the gmail hotkeys, it helps give you little bits of advantage on a process you will repeat tens or hundreds of thousands of times - it's worth getting gud -------------------------------------- That's it. Remember that people like being liked. Remember that no one cares about you. Remember not to force people to think too far ahead. Oh... and remember that 90% of the time, it won't be the right time, and that's just the process of finding the 10% who are ready to talk.

Stop sending terrible emails and try this: Every email can either be a burden or a delight. How do you get your emails read? “A great email should be like a key; it unlocks a response.” — Unknown Learn how to structure messages using the Pyramid Principle. So how does this transform your messages into positive responses? Master effective email with the Pyramid Principle: Start with Your Conclusion ➟ Begin your email by directly stating your main decision or conclusion. ➟ This answers the reader's biggest question from the beginning. Support with Solid Arguments ➟ Summarize key arguments to support your main message. ➟ Prioritize 2-3 points top points only. Craft emails that make a lasting impact: Subject Line ➟ Your first impression, ➟ Make it count by hitting the conclusion or ask. Opening Line ➟ Clearly restate your main conclusion or ask. ➟ This reinforces the subject line & sets the tone. Body ➟ Detail your supporting arguments in a clear, logical order. ➟ Each point strengthens the reader’s understanding & agreement. Call to Action ➟ Conclude with a clear ask. ➟ Specify what you expect from the reader next. ➟ Tie it back to the conclusion to reinforce the purpose of your email. Envision your emails as a story: Alignment Between Subject and Conclusion ➟ Maintain a sharp focus from start to finish. ➟ Ensure every part of your email aligns. ➟ Drives home the main message effectively. In this way, emails are more than just messages; they are carefully crafted storyboards. 👍 Last rule of thumb: If your email doesn't fit this, maybe it doesn't need to be an email. Share this to help your network ♻️. Follow Jay Mount for more. P.S. How will you implement the Pyramid Principle in your next email?

Here’s the executive email formula that I used to start (and then close) a $50,000,000 deal. You can steal this exact format 👇 Most sellers load up their outbound emails with value statements that are solution-focused. They miss the context that grabs the executive’s attention. There are three components that when combined correctly, grab executive attention and compel a response. 1. The mention of someone they know (peer or direct report) 2. A project, initiative or pain they feel or are responsible for 3. A numbers-based business outcome. Example: Chris, I had a conversation with one of your board members, Jane Smith. She mentioned Project Wheelhouse as the initiative where COMPANY NAME will address its challenges with production demand forecasting. From what I understand about your current production volumes, our technology could reduce production surplus/deficit by 40%-80%. We’ve seen similar results with three of your industry peers in the past twelve months. I have attached a 1-page document that provides more detail. Would love the chance to discuss Project Wheelhouse and how we may be able to add value. Best, - Pro tips: - It’s most effective if the email comes from a peer executive at your company (you can ghost write it). - Use their first name only in the salutation (no “Dear” or “Hi”) - Keep it under 5 sentences. There’s a good chance they will read it on their phone. They won’t read anything beyond one scroll. - Subject line - include the name of the senior person or the project you mention in the body You CAN break through the noise with executives. You just need to know which buttons to press to get the attention and response you’re looking for.

I've seen thousands of cold messages this month - here's what instantly gets rejected & how to fix it: 𝗠𝗼𝘀𝘁 𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀: • 3+ paragraphs of text (didn't read any of them) • Wrong name formatting ("Hi Zayd Syed" when Syed is middle name) • Generic school connections ("saw we went to the same school") • Obvious templated variables • Immediate demo pushes What actually drives responses: 𝟭. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗗𝗲𝗽𝘁𝗵 - Company context - Role understanding - Actual trigger events - Relevant pain points - Clear connection to value 𝟮. 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 - 3 sentences maximum - Specific observation - Relevant connection - Soft call to action “𝘏𝘦𝘺 𝘐 𝘴𝘢𝘸 𝘟 𝘸𝘩𝘪𝘤𝘩 𝘮𝘢𝘥𝘦 𝘮𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘢𝘣𝘰𝘶𝘵 𝘠” 𝗬 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝗻𝗱 𝗬 𝗶𝘀 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝘁𝗼 𝗫. 𝟯. 𝗧𝗶𝗺𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 - Intent-based outreach - Problem-solution fit - Value before meeting We built this exact framework into Valley after analyzing 10k+ messages.  Our users now average: • 16% response rates (vs industry 3%) • 45% acceptance rates • 32% meeting conversion from reply 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗜 𝗲𝘃𝗲𝗿 𝗿𝗲𝗰𝗲𝗶𝘃𝗲𝗱? "𝘚𝘢𝘸 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦 𝘤𝘩𝘦𝘤𝘬𝘪𝘯𝘨 𝘰𝘶𝘵 𝘰𝘶𝘳 𝘴𝘪𝘵𝘦 - 𝘫𝘶𝘴𝘵 𝘸𝘢𝘯𝘵𝘦𝘥 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘪𝘧 𝘺𝘰𝘶 𝘩𝘢𝘥 𝘢𝘯𝘺 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴. 𝘏𝘦𝘳𝘦'𝘴 𝘮𝘺 𝘤𝘦𝘭𝘭 𝘪𝘧 𝘩𝘦𝘭𝘱𝘧𝘶𝘭." 𝗦𝗶𝗺𝗽𝗹𝗲. 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁. 𝗧𝗶𝗺𝗲𝗹𝘆. The future of outbound isn't clever templates - it's having the right conversation at the right time.

I’ve sent over 100,000 cold emails (and I learned the hard way). 45% failed because the copy isn’t good enough, or the email never reaches the inbox. That’s why you need both: 1. Copy that gets replies 2. A system that ensures delivery Here’s my 7-step framework to write cold emails that actually get responses: 1. Get crystal clear on your ICP “Founders” is not an ICP. “SaaS founders at $2–10M ARR, hiring SDRs” is. The narrower you go, the stronger your message. 2. Subject line = half the battle 47% of recipients open based on it alone. Examples that work: → “Scaling SDR hiring?” → “Quick note on your Series A round” Keep it under 60 characters. Curiosity-driven, not clickbait. 3. First line > small talk “Hope you’re doing well” kills momentum. Better: “Saw your team just crossed 50 employees—congrats. Curious how you’re managing outbound at that scale?” 4. Keep it under 120 words Data shows 50–125 words = highest replies. One email = one idea. If you need more space, the positioning isn’t sharp enough. 5. Write like a human Short sentences. Simple words. Conversational tone. If you wouldn’t say it in a coffee chat, don’t write it in an email. 6. Call-to-Value, not Call-to-Action “Can we hop on a quick call?” is about you. “Would it help if I showed you how [peer company] cut reply times in half?” is about them. People don’t buy calls. They buy outcomes. 7. Follow-ups make the difference 70% of replies to cold emails come from follow-ups. Most reps stop after 1–2 emails. Big mistake. Change the angle each time…new benefit, proof point, or case study. The framework gets you replies. But scaling it consistently? That’s where most teams fall short. → Staying out of spam filters. → Keeping sequences human. → Testing which subject line actually works. → Managing dozens of replies without losing track. That’s exactly where Saleshandy makes the difference: → Find what works faster with subject line + copy testing → Scale with reply-based sequences that feel personal → Stay out of spam with inbox placement tests → Manage replies in one AI-powered inbox Because at the end of the day: Good copy gets replies. Saleshandy gets it delivered. 👉 Try it out here: https://lnkd.in/dtGtKYUR What’s the most underrated cold email tip you’ve learned from experience?

7 steps I use to write notable cold emails (get my leads' attention straight away) 👇 1- Have a clear ICP/Persona: ❌ "My prospects are Marketing Director" ✅ : - My prospects are Marketing Director - Industry: Computer Software - Headcount: 20-100 people - Revenue: 1- 5 M in Revenue - Geo: Dubai, Hong Kong, Singapore, Australia, New Zealand - Small (inside) sales team of 1-5 people. They relies a lot on Marketing Pain points: → Need to diversify their leads acquisition → Show their management that outbound work before hiring a team - - 2- You > I It's never about you. it's always about your prospects. Your objective: Catch your prospects' attention, 5 triggers your emails should create: 1- "Woah, they made their homework about me, my company" 2- “I have a clear understanding of what’s in their for me” 3- “It seems relevant” 4- “When do I have time to learn more?” 5- “Who’s that person? (go check on LinkedIn + Website) Research about: - Your prospects - Their company - News about both To help you create: - An icebreaker - A P.S. with a relevant deposit for your prospect - - 3- Write concisely The simpler your language is, the better A simple email takes less brain power to read. Write like you’re writing for a 9 years old. If a word that doesn’t add value, remove it. Keep your sentences short: - 8 to 10 words max - Remove the “,” - Write short emails: 4-5 sentences max [Observation] [Problem] [Credibility] [Solution] [CTA] Your prospects get bored (super) fast. Be clear + Be concise = More chance to get that 1st meeting - - 4- Soft Call-To-Action - Soft Call-To-Action > Pushy Call-To-Action - Don't ask for a meeting straight away - Validate your prospects' potential pain points first - Make sure it’s relevant for both parties to have a chat. ❌ "Against a 30 min meeting about {{topic}} " ✅ "Is {{topic}} a problem you're currently facing?" V “Worth a chat” - - 5- Craft your followups Provide value: ❌ "Just a gentle reminder about my last email" ✅ "Here's a 50-sec video about what we've achieved with {{client}} from your industry" 3 reactions a followup should create: 1- This is helpful and relevant for me and my team 2- I’m sorry, I didn’t reply before 3- When can we have a chat? - - 6- Put yourself in your prospects' shoes Read your email out loud. If you can't catch your breath, it’s too long Check how your emails look on mobile Ask yourself: Would I reply to my own email? If no, don't send it, review it. - - 7- Land in your prospects' inbox: Your Open Rate < 40 % -> Part of your email might go to Spam / Category Your Open Rate > 50 % and above -> You’re good Solutions : lemwarm Reply.io @Warm up - - Turns out, cold emailing is not rocket science. Just follow the blueprint

7 cold email tips I wish I knew earlier (but now build into every campaign). Cold email works. After sending millions of cold emails across dozens of outbound systems, here’s what consistently improves reply rates: 1. Vague ICP = vague messaging If you don’t know exactly who you’re talking to, you’ll end up writing for no one. Get tight on your ICP first, then write. 2. Subject line ≠ clickbait 3–5 words max. Lowercase. And make it relevant to their world, not yours. If it feels like marketing, it won’t get opened. 3. The preview text is your real subject line The first line sells the open. Start with something relevant, specific, and different from the 20 other emails in their inbox that day. 4. Don’t pitch in paragraph one No one buys from line 3. Start with insight, context, or trigger, not a product feature. 5. Connect personalization to pain Mentioning their dog’s name from LinkedIn doesn’t make your message feel relevant. Always tie personalization back to their goals. 6. CTAs should feel easy, not loaded “Want to explore potential synergies?” = silence. Try: - “Worth a look?” - “Can I send a quick breakdown?” - “Want to see how we did this for [competitor]?” 7. Lead with value, not the ask If the first thing they read is you asking for 30 minutes, they’ll delete it. Don't do this. Instead, start by showing you understand their world and can improve it. That's it. We build this into our outbound systems now, and it's crazy effective. What would you add?