Building Trust With Prospects

How to sell (without feeling salesy): First, understand the Ethical Wealth Formula: (Value First × Trust Building) × Authentic Positioning  ———————————————————  Frequency of Asks × Pressure Tactics This isn't abstract theory. It's practical math: • Increase the numerator: deliver more value, build more trust, position more authentically • Decrease the denominator: reduce frequency of asks, eliminate pressure tactics • Watch revenue soar while your integrity remains intact Ethical doesn't mean unprofitable. It means sustainable. Principle 1: Value-First Monetization The approach that generates $864,000 monthly without a single "hard sell": • Deliver so much value upfront that buying feels like the obvious next step • Create free content so good people say "If this is free, imagine what's paid" • Solve small problems for free, big transformational problems for a fee Give until it feels slightly uncomfortable. Then give a little more. Principle 2: Trust Through Consistency I've never missed weekly content in 3 years, through vacations, illnesses, market crashes. The trust-building machine that works while you sleep: • Show up reliably when competitors disappear during tough times • Do what you promise, when you promise it • Maintain quality across every touchpoint One founder implemented this and saw conversions increase 74% in 30 days, without changing offer or price. Trust isn't built in grand gestures. It's built in boring consistency, most won't maintain. Principle 3: Authentic Positioning The approach that helped me raise prices 300% while increasing sales: • Own your expertise unapologetically, confidence is not arrogance • Speak to specific problems you solve, not vague benefits you provide • Tell detailed stories of transformation instead of listing features You don't need to be perfect to sell effectively. You need to be authentic about how you help. Principle 4: Invitation Vs. Manipulation The ethical alternative to high-pressure tactics: • Invite people when they're ready, don't push when you're ready • Create genuine scarcity (limited capacity) not fake urgency (countdown timers) • Respect "no" as "not now" rather than objection to overcome My most profitable sales sequence has zero countdown timers, zero artificial scarcity, zero pressure. Ethical selling feels like extending help, not hunting prey. — Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to improve your sales strategy? Join our community of 172,000+ subscribers today: https://lnkd.in/eTp4jain

I was at Starbucks in an airport. Packed. Long line. Only two baristas. After I ordered I said, “Busy day?” She shrugged. “Eh.” So I tried again. “Normal day?” She smiled. “Exactly. Every day all day.” Then I added, “There’s no way I could keep up with all these orders.” And she lit up. That’s called eliciting. I learned it from Chris Voss. You’re not making small talk. You’re not interrogating. You’re making a thoughtful guess about how someone feels. First guess? Miss. Second guess? Hit. And when you hit, they think: “Finally. Somebody gets me.” Same thing happens in sales. Prospect: “I don’t think a tool can handle our commission rules.“ Typical seller: “I understand how you feel. Many people felt the same way. But what they found was that our platform is flexible enough to manage any rules.” Prospect hears: pitch and pull away. Better elicitation: “So you’ve got layers of exceptions, different rates for roles, territories, and special spiffs stacked on top.” Now they lean in: “Exactly. That’s our mess.” Or they correct you. Either way, you’ve opened the door. Because trust doesn’t start with a pitch. It starts when someone thinks: “Finally. Somebody who gets me.” Trust before transaction.

A few words nearly cost me a deal. I thought I was being polite. Friendly. Respectful of their time. But what I said came across as vague, uncertain—and maybe even a little desperate. I had emailed a prospect with: “Just checking in to see if you had any thoughts…” Nothing. No reply. Later, on a call, they told me: “We weren’t quite sure what you were asking for—it felt more like a gentle nudge than a clear next step. In the meantime, we connected with another partner.” That moment stuck with me and changed everything. Since then, I’ve become much more intentional about the language I use and how even small changes can have a big impact. Am I perfect? Definitely not. But I’ve learned that the right words can shift how we’re perceived and how effectively we connect. Here are a few common phrases that may be quietly working against us—and what to say instead: 🔴 “Just checking in / Circling back…” ✅ Try: “I wanted to follow up with something that might support what you're working on.” 💬 Example: “You mentioned [pain point]—I found [insight/case study] that might help as you navigate [challenge].” 💡 Why it works: You’re bringing something to the table—not just asking for attention. 🔴 “Would you be open to…?” ✅ Try: “Could I ask for your help with…?” 💬 Example: “Could I ask for your help in connecting with a few of your peers in other divisions?” 💡 Why it works: It’s confident, respectful, and moves the conversation forward. 🔴 “Feel free to…” ✅ Try: “Here’s my availability—let’s find a time that works for you.” 💬 Example: “Would next Tuesday or Thursday work for a quick touch base?” 💡 Why it works: You’re making it easier to say yes—and showing you're serious. These changes are subtle—but powerful. Words matter. In sales, they can build trust… or create distance. The good news? With a few thoughtful swaps, you can shift from chasing to leading. Ring my bell 🔔 to make sure you see my posts

Data privacy isn't just compliance – it's about winning trust. 1. Understanding the Basics: In our recent campaign, we delved deep into understanding not just the regulatory aspects of data privacy but also the consumer sentiment. Recognizing that with great data comes great responsibility, we adapted our campaign strategies to be proactive rather than reactive. 2. Transparent Communications: Clear communication is the bedrock of trust. We ensured that every user was well-informed about how their data was being used. This approach not only made our campaign transparent but also helped in building a trusting relationship with our audience. 3. Tailored Solutions: Using cutting-edge technology and tools, we implemented personalized privacy settings. Giving users control over their data empowered them and demonstrated our commitment to keeping their best interests at heart. 4. Continuous Learning: The digital landscape is ever-evolving, and so are the challenges associated with data privacy. We've taken our recent campaign as a learning opportunity, refining our practices, and ensuring that we're always at the forefront of data protection. In our journey towards creating compelling campaigns, it's become evident that addressing data privacy is paramount. It's not just about adhering to rules, but about creating a foundation of trust and transparency. #DataPrivacyMatters #CampaignTrust #DigitalResponsibility

The underrated moat: trust In Indian consumer businesses, trust compounds faster than capital. It is built quietly. Deliveries that reach smaller towns on time. Refunds that happen without a fight. Products that are consistent every single time. We often celebrate blitzscaling. But the brands that become household names in India are the ones that customers feel safe to reorder from. Whether it is daily staples or premium experiences, trust drives repeat more than any campaign. Trust does not show up on your P&L every quarter but it defines your P&L every decade. #india #startups #trust #future #success #investing

If you want to be rich, learn sales. I used to think sales was sleazy until I realized the world revolves around it. Sadly, most people don’t have the skillset. Here’s the sales framework that’s helped me sell $100M+ in products & services: Contrary to popular belief, sales isn’t about convincing people. It’s about reflection, not manipulation. Then buying becomes their idea, not yours. The TRUST framework helps you do that in five steps: 1. Tune In Most people think they're good listeners - they're not. Real listening means shutting up and taking notes. It means starting a conversation with questions like: • What made you reach out? • What's your #1 goal right now? • What's broken in your world? Your only job here is to understand their pain better than they do. 2. Reflect Now mirror back what you heard. "So it sounds like you're struggling with X and Y. Is that right?" When they say "Yes, exactly", you just earned trust. They've admitted their pain in their own words. The pitch should come after you’ve confirmed you understand their problem, not before. 3. Uncover This is where you dig deeper. Assume other people have already tried to fix their problem. So ask things like: • Am I the first person you've spoken to? • What have you tried already? • Why do you think it didn't work? Your goal is to help them realize they can't solve this alone AND surface why past solutions failed. This sets up the next step. 4. Share Stories beat a sales pitch any day. Use the pain points they just admitted to craft a story about someone exactly like them who got results: "We had a client with the same problem. Tried everything, felt stuck. Then we implemented one system that doubled their conversions in 60 days." Stories let them picture themselves in the solution. 5. Trade Lastly, frame your offer as the missing piece of the puzzle: "Your goal is X. The problem is Y. You've tried Z. The missing piece is [solution]. Here's how we'll do it in [timeframe]." Then finish up with a "Does that sound like what you need?" This makes you as a collaborator in their eyes. To them, you're not selling - you're solving. Ultimately, sales isn't about being slick. It's about being human. Listen more than you talk. Make them feel heard. And don’t forget the money is in the follow up. ↓ ↓ ↓ P.S. If sales is one of the bottlenecks in your biz, you might benefit from this... Me & my team are hosting an in-person Growth Accelerator in September. It's in Austin. 2.5 days. Sep 26–28. • Who it’s for: founders & operators moving fast, on the way to $1M-$10M revenue, ready for real-time laser coaching • Who it’s not for: pre-revenue owners, wantrepreneurs, consultants, or anyone looking for a traditional passive conference We helps owners scale and remove their bottlenecks. Not for everyone, but maybe for you: https://lnkd.in/eeS4zw-f

“But, you said we will get 4x ROAS!” In our industry, there’s always someone making louder promises. It’s tempting to join the race, promise big numbers, get the deal, deal with the fallout later. But here’s what most people miss: It’s easy to talk up results in a pitch deck. It’s much harder to build real, repeatable success in the wild. That’s why I’m a firm believer in that classic advice (Tom Peters said it best): “Under promise and over deliver.” Not because I want to play it safe, or because we can’t achieve bold results. But because I’ve seen what happens when the entire ecosystem starts chasing unrealistic benchmarks. Margins shrink, trust erodes, and clients hop agencies the minute a new, shinier offer comes along. This isn’t just about protecting my agency. It’s about building a healthy market where fair pricing, sustainable growth, and honest expectations win out over one-upmanship. I’ve worked both sides: corporate and agency. I know how much pressure there is to show up with “guarantees.” But now, I’d rather have tough conversations up front than scramble for explanations later. In business and in life, overpromising looks flashy but rarely pays off. A spouse who hears “I’ll bring you the stars” is happy for a day. But it’s showing up, doing the work, and quietly delivering more than you promised, that’s what sticks. I’d rather be the one who delivers steady, compounding wins than someone chasing their own hype. If you’ve ever faced the pressure to “promise the moon,” you know how tempting it is. But the real win? Building trust that outlasts the campaign.

An important truth I’ve learned as a BDR.. There are no shortcuts when it comes to building relationships. You can’t automate trust. You can’t cold-call your way into a genuine connection. And you definitely can’t fake care. In pre-sales, people don’t remember the sequence you used or the pitch deck you shared. They remember how you made them feel. The best conversations I’ve had weren’t about our product at all. They were discussing their challenges, goals, and even their frustrations with how things are done today. A few ways that helped me build trust are: 1. Respect “no” as much as “yes.” If someone isn’t ready, don’t push. Acknowledge it, ask when a better time might be, and leave the door open. That respect often brings them back later. 2. Stay consistent post-demo. Many BDRs disappear once the AE takes over. Staying engaged, even with a quick note, proves you care about the relationship. 3. Ask permission before diving in. “Do you mind if I share a quick observation about the industry/role?” This small gesture shows respect and makes the prospect more receptive. And over time, I’ve realized this: The real win in pre-sales isn’t getting someone to sign a demo. It’s getting someone to trust you enough to listen again. There are no shortcuts here, only consistency, patience, and empathy. I'm curious to hear from other BDRs and sales professionals. What’s your biggest lesson about building trust in pre-sales? 🤔

I Run a 6-Figure Personal Branding Agency, And I’m about to hand you my Pitching Playbook for FREE! Why? Because my inbox can’t handle another one of these: “Hey Aaina, I think we could do something cool together?” “Loved your last post! Let’s collab!” “Hey! Big fan. Check out our SaaS tool?” I see it. I sigh. I delete. Let’s save us both the pain. Because great pitches aren't written, They're architected. Let me show you how: 𝐓𝐡𝐞 5 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐚 𝐏𝐨𝐰𝐞𝐫 𝐏𝐢𝐭𝐜𝐡 (𝐓𝐡𝐚𝐭 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐎𝐩𝐞𝐧𝐬 𝐃𝐨𝐨𝐫𝐬): 1. Research First But not just any research…do real research. Here’s what real research looks like: ✓ Read their last 3–5 posts and actually absorb them ✓ Look for patterns in what they care about (topics, tone, goals) ✓ Catch details most people miss (product launches, pain points, team changes) ✓ Reference something specific—a line they wrote or even a strong opinion they shared. Why? Because vague = ignored. And personal = powerful. 2. Value Before Ask ( Always) Don’t just drop your Calendly. Instead: ✓ Share a relevant insight ✓ Ask a smart, curiosity-piquing question ✓ Offer something they can use right now For eg: “Your last post did well. But if you had shaped it into a carousel, it could’ve driven much better engagement and sparked richer discussions". Give them value first—no strings. Then earn the right to ask for time. 3. Proof & Context: ✓ Reference clear results ✓ Show relevant credibility ✓ Build authentic trust For example, if you’ve helped improved the online presence of a similar client, reference those results. Use percentages, figures, or specific achievements like: “I helped Brand X increase their LinkedIn engagement by 40% in just two months by implementing a tailored content strategy.” This provides hard evidence that you know what you’re doing. 4. Easy Response: Remember, they're busy... ✓ One-word reply ✓ Clear next step ✓ Zero pressure Make it easier to say yes than to ignore. For example, rather than saying, "Let me know if you’d be available to chat next week," you could say, "Would you be open to a quick 15-minute chat about how we can improve your LinkedIn presence?" The recipient can respond with a simple “Yes” or “No” rather than feeling obligated to write a more elaborate answer. And the Golden rule… 5. Make It About Them! Because it's never about you. It's about their growth. There you have it: Our 6-figure pitch formula. Yours, for FREE. Because great ideas deserve great pitches. And my inbox? It deserves better messages. ~ Start here. ~ Watch doors open. ~ You can thank me later:) PS: Now, as I’m wrapping this up, I realize (shamelessly) that I forgot to talk about the subject line—the most important part! Want me to dive into that next? Drop ‘TGC’ in the comments, and I’ve got you covered. ♻️ Repost to help someone 🔔Follow Aaina for more such content. #strategy #personalbranding #research #learning #business #growth

Swati, I get 300+ Likes on my posts but 0 leads. How can I convert my followers into clients? I got this question on one of my consultancy calls. So, if you are also going through the same problem, here is the solution for you. The truth is — people buy when they trust you. If you don’t have social proof, why would they trust you with their time or money? I was also in the same phase once. People appreciated my content but didn’t reach out for help. Then I realized — trust is the bridge between content and conversion. Here are 4 ways I started using to build trust among my audience: 1. Show social proof I started posting screenshots of client feedback, before-after results, and thank-you messages from people I helped. It showed I wasn’t just giving advice — it was working. 2. Share stories, not just strategies I began telling my own journey — how I struggled, learned, and improved. When I became vulnerable, people felt connected and opened up. 3. Create helpful mini wins I gave practical tips that people could implement and see a change. Even if they didn’t buy from me, they got value — and that built long-term trust. 4. Be consistent and show up as a human I stopped being a “know-it-all” and started being “one-of-you.” I shared my learnings, mistakes, and progress honestly. 📍Likes don’t pay bills. Trust does. And trust is built when people see results, connection, and consistency — not just content. If you're facing the same challenge, it’s time to shift from just posting to positioning. 🔁 Repost, if you found this helpful. Follow Swati Mathur for more. #socialproof #smpositivevibes