Building trust with clients as a remote writer

I froze for a minute when a client asked me “How do I know my data is safe with you?” Not because I didn’t have an answer But because I knew words alone wouldn’t be enough. After all, trust isn’t built with promises. It’s built with systems. Instead of just saying, “Don’t worry, your data is safe,” I did something different. I showed them: 👉 NDAs that legally protected their information 👉 Strict access controls (only essential team members could ) 👉 Encrypted storage and regular security audits 👉 A proactive approach—addressing risks before they became problems Then, I flipped the script. I told them- “You’re not just trusting me, you’re trusting the systems I’ve built to protect you” That changed everything. → Clients didn’t just feel comfortable—they became loyal. → Referrals skyrocketed because trust isn’t something people keep to themselves. → My business became more credible. And the biggest lesson? 👉 Security isn’t just a checkbox. It’s an experience. Most businesses treat data protection as a technical issue. But it’s an emotional one. When clients feel their information is safe, they don’t just stay. They become your biggest advocates. PS: How do you build trust with your clients?

After closing dozens of deals over the years, I can confidently say that trust isn’t built through a pitch. It’s built through presence. I used to think trust came after results. Now I know: trust creates results, and it starts way before the contract is signed. Some of the best client relationships I’ve built didn’t begin with sales calls. They started with conversations about life, not business. Listening actively and showing empathy have opened more doors for me than any cold outreach strategy ever could. Sometimes, deals were closed not because of what I offered, but because someone felt understood. If you’re an early-stage founder or own a business at a scaling stage, here’s something worth building into your daily practice: ..1..  Listen Actively Let people feel heard, not just responded to. Put away assumptions and give your full attention; it changes the energy of the entire conversation. ..2.. Show Empathy Relate to their challenges as a human, not just a service provider. Shared experiences build emotional bridges that no pitch deck can match. ..3.. Offer Value Don’t just deliver, overdeliver. I’ve built trust by underpromising and then exceeding expectations with small surprises that mattered. ..4.. Personalize Communication Generic messages are forgettable. Tailoring your language and approach shows your client they’re more than just another name on your list. ..5.. Be Dependable Trust grows when you do what you say. Be reliable in your words, timelines, and tone; especially when no one’s watching. Trust is slow-earned but long-lasting, and it’s your biggest asset. What’s helped you build trust with potential clients? I’d love to hear your perspective. Remember, if your marketing isn’t building trust, it’s just noise. I help founders turn clarity, empathy, and strategy into real growth. If you’re ready to build trust and scale, let’s connect. #AskQueJay #ClientTrust #EarlyStageFounders #EcommerceGrowth #RelationshipMarketing #MarketingStrategy 

Trust builds businesses. Lack of it? Kills them quietly. I’ve seen it firsthand in the businesses I coach: You don’t need to shout louder. You need to build deeper trust. Because trust is what transforms: → Visibility into credibility → Content into clients → Buzz into business that lasts And it’s built on what I call the 4 Cs: 1/ Competence → Share insight that moves people, not just fills space. → Give them the how, not just pretty frameworks. → It’s not about being impressive. It’s about being impactful. → Let them feel your expertise before they ever buy. Your clients don’t want more information. They want someone who helps them act. 2/ Conviction → Say what you actually believe. → It’s not about being louder. It’s about being clearer. → People don’t trust experts who play it safe. → Speak to what matters, not just what’s trending. The more grounded I am in what I stand for, the more naturally the right people show up. 3/ Credibility → Story over spotlight. → Teach through what you’ve lived, not just learned. → Share the scars and the solutions. → Position yourself as the guide, not the hero. Your story isn’t baggage. It’s your best trust-building asset, when you own it. 4/ Consistency → Show up even when it’s quiet. → Let your presence build predictability. → Brands are built in patterns, not one-off posts. → Create a rhythm that makes people say: “I knew you’d say that and I trust it.” It’s not about going viral. It’s about becoming recognisable. Reliable. Respected. Because trust isn’t built by chance. It’s built by design and by choice. PS: What’s your focus this quarter? -More reach -Or more resonance? I’d love to hear where you’re at. ♻️Repost to help others build trust

How I make my client interactions more personal. I don't work with too many clients at one time. My quarter revolves around scaling my services to my clients and adding probably 1 or 2 more every quarter. I love my depth of interactions with all of them. But how do I make my conversations more personal? I am always invested in my clients growth and outcome. But more than that I am invested in understanding their personal side. More often than not, most of them open up to me with their business challenges, personal developments w.r.t. their spouse, kids, education, hardships, opportunities lost, life, etc. (and not everything is a LinkedIn post. Be very mindful of that) And it's a pleasure to listen to them. I make it a point to know their spouses birthday and their anniversary. I send out personalised messages on special occasions. I always know their kids and spouses names. It is basic etiquette for me. I always enquire about their well-being and stay on top of their concerns and happiness. These small interactions make us more human and build a better level of understanding and trust. This is how I maintain a personal touch with my clients and they do the same with me. We are not only business professionals, but individuals with a life. We acknowledge that. 🩷 How many of you know your clients birthday or their anniversary? How many of you know their kids names, if any? PS: I follow the same thing with my writers. All of them have been with me for over 2 yrs now. 🩷 We are all invested in each other's growth. Show it and do it. 🩷

Not more funnels. No more DMs. You need more trust. If you’re a coach, freelancer, or founder trying to attract dream clients… this is the part nobody tells you: --> People don’t buy offers. --> People buy trust. Your next client is already watching. They’re reading your posts. They’re asking themselves: “Do I feel seen? Do I feel understood?” If the answer is yes—you’re halfway there. Trust has already done the selling. But if your content sounds like everyone else’s? Your dream client scrolls right past. 🙃 Here’s how to start building trust today: ✅ Speak their language Use the exact words they use to describe their struggles. Reflect their reality. ✅ Share specific stories Stories stick. Show them you’ve been there—your journey is your credibility. ✅ Offer micro-wins Don’t just inspire—equip. Teach something useful that creates a tiny result fast. This is what I shared at the eChai Ventures Mumbai event on personal branding. It resonated deeply—because it’s real. It works. People don’t follow the loudest voice. They follow the one they trust the most. So next time you post, ask: “Will my dream client feel like I get them?” That’s how content becomes client-magnetic. — How are YOU building trust? Let me know in the comment section.