How to Turn Networking Contacts into Referral Partners

How To Turn Networking Conversations Into Referrals (7 Simple Steps): 1. Getting “Stuck” After A Great Call Most of us get stuck in this trap. You worked so hard to get this call. You jump on, ask your questions, and it went great! Then you realize you have no idea what to say or do to keep the relationship going. 2. The “Open Door” Strategy I ran into this same problem during my job search. And I created the “Open Door” Strategy as a solution. Once I began implementing it, I always knew exactly what step to take next. That led to referrals and, eventually, job offers. 3. The Overarching Concept At a high level, the goal of the “Open Door” Strategy is to create a plan to keep the door open for the next step. When you set this as an intention, you can proactively plan around it. This gives you multiple options to “open the door” no matter how the conversation goes. 4. Start With A Brainstorm First, start by brainstorming different ways you could use to create a “Door Opener.” Ex: You could ask for a piece of advice, then you could ask if it’s ok to follow up after you take action on it. You could ask about a specific challenge, then ask if it’d be ok to follow up with some ideas around it. 5. Keep Several Options On Hand When you book your next networking conversation, keep you list of “Door Openers” on hand. When it feels natural in the conversation, introduce one of them and see what kind of response you get. If they don’t bite on one, introduce another option from your list when it makes sense. 6. Get A Follow Up Commitment This is the most important part. After you use the “Door Opener,” ask if it’s ok to follow up by X date. When they say “yes,” you’ve essentially added a placeholder in their mind for the next step in the relationship. Now you can confidently follow up knowing you both agreed to it! 7. Repeat At Each Relationship Stage The best part about this strategy is that it works at every stage and touchpoint. Your goal should be to never leave a networking conversation without leveraging it. If you adopt that approach, you’ll always know the next step you need to take and your contact will have the same expectations set on their end!

Most sellers do referral prospecting backwards. Smart referral prospecting is NOT asking your warm network "Is there anyone in your network who might find value in taking a look at our Legal Time Tracking software?" You're almost always going to hear "Hm, nobody immediately comes to mind, but let me think about it." (They're not gonna think about it) Asking someone to scan through their entire mental rolodex of every single person they know isn't going to get you good referrals. You're asking for too much of the referrer.  -- Here's how I do outbound referral prospecting: 1. Start with the end in mind. Identify the prospect you want to talk to. (If you don't start with the end in mind, you're going to get a bunch of random non-ICP or out of territory intros, if you get any at all) - 2. Find mutual connections who actually know your target prospect. I like mutuals who have shared work history (you can find this in Sales Nav). If that fails, I'll look for shared membership in trade association groups or folks who have spoken on a panel/event together. - 3. Ask your shared contact for permission to make the introduction. Here's what I send: 𝘕𝘈𝘔𝘌, 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘪𝘧 𝘺𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘢 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵 𝘰𝘧 𝘮𝘪𝘯𝘦 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘸𝘪𝘵𝘩? 𝘐 𝘢𝘮 𝘥𝘰𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 30 𝘔𝘪𝘯𝘶𝘵𝘦𝘴 𝘵𝘰 𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵'𝘴 𝘊𝘭𝘶𝘣 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘕𝘈𝘔𝘌 𝘢𝘵 𝘈𝘊𝘔𝘌. 𝘐𝘧 𝘺𝘰𝘶 𝘪𝘯𝘥𝘦𝘦𝘥 𝘬𝘯𝘰𝘸 𝘵𝘩𝘦𝘮 𝘢𝘯𝘥 𝘧𝘦𝘦𝘭 𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘢𝘣𝘭𝘦 𝘸𝘪𝘵𝘩 𝘪𝘵, 𝘤𝘰𝘶𝘭𝘥 𝘐 𝘥𝘳𝘢𝘧𝘵 𝘢 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘢𝘴𝘬𝘪𝘯𝘨 𝘱𝘦𝘳𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯? - 4. If your referrer says yes, ghostwrite them a message in THEIR voice. This helps remove as much friction as possible for the person who is making the introduction. Don't worry about including pleasantries in the message you draft (Ex. "Hope you have been well since our days working together at ACME!). I've found that most people delete the pleasantries you write on their behalf so it's not a good use of your time. - 5. If someone makes a referral for you, send them a thank you note + a gift. Seems obvious but this goes a long way. - 6. If you start to find success with outbound referral prospecting, consider adding an "outbound referral blitz" to your weekly prospecting cadence. -- Anything else you'd add re: prospecting for referrals?

I booked 75 first meetings over three months last summer when I launched Inspirewell. 99% through outbound. My totally repeatable trick? Ask for a referral on Every. Single. Call. Prospect calls. Customer calls. Partner calls. Build the habit to not leave any commercial calls without asking for someone else to speak with. Here is a simple 4 step framework I follow: Toward the end of the call, ask for permission to ask one more question. “Hey, before we jump, okay if I ask one last thing?” Describe several characteristics about what kind of a referral you are looking for, e.g. company size, company sector, position, personality traits, etc. The idea is to help narrow their field of vision a bit and make the task seem more approachable. Use an open-ended question. Not “Do you know anyone?” but rather “Who do you know?” Make it a low-friction ask. Not “That would want to partner with us?” but rather “That may benefit from a quick call with us?” All summarized the ask may look like this: “Really great chatting with you today. Before we jump, would it be okay if I ask one more quick question?” “Thanks. Generally the right person for us to speak with is someone that is only 1-3 years into managing sales people. Who do you know in your network, maybe someone that you used to work with, that may benefit from a quick call with us?” And shut up. You won’t hit every time. But you’ll certainly get a lot more contacts than by not asking. Happy Selling. What other referral strategies work for you? P.S. - I keep this sticky note on my computer to always remind myself of this practice. Even after years of practicing this, I still find myself wanting to chicken-out sometimes!