Visual Merchandising Techniques

🚀 Halfday is quietly building a The Next Biggest Iced Tea Brand… and here’s how. Everyone talks about product-market fit… But once you’ve got it, retail execution becomes the biggest driver of velocity. At Basemakers, we’ve unlocked results for Halfday Iced Tea using 3 powerful, actionable insights grounded in psychology, design, and field-tested results 👇 1️⃣ 𝐂𝐥𝐞𝐚𝐧, 𝐒𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐁𝐫𝐚𝐧𝐝 𝐁𝐥𝐨𝐜𝐤𝐬 (𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐕𝐢𝐬𝐮𝐚𝐥 𝐂𝐥𝐚𝐫𝐢𝐭𝐲) Want to stop a shopper mid-aisle? Start with straight lines. Cognitive psychology shows the human brain prefers visual order. When displays are misaligned, the eye doesn’t know where to focus. But vertical brand blocks? They offer a visual anchor the brain trusts. Building your shelf presence vertically keeps the shopper’s eye locked in. It also captures incremental brand sales by showcasing all flavors—without forcing the shopper to wander. 2️⃣ 𝐓𝐡𝐞 𝐕𝐢𝐬𝐮𝐚𝐥 𝐀𝐧𝐜𝐡𝐨𝐫: 3+ 𝐅𝐚𝐜𝐢𝐧𝐠𝐬 𝐏𝐞𝐫 𝐒𝐊𝐔 Let’s talk displays that move product: A test display with 3 facings per SKU outperformed 6 others with the same amount of cases but 1 facing per SKU in a study conducted. 📈 +19% in sales (with same # of cases!) 🛑 10% more shoppers stopped 💳 4% more converted Why? Because the display created a strong visual anchor. Facings should span at least 18 inches—just enough for the eye to instantly lock in. The result? Shoppers notice, trust & buy more. 3️⃣ 𝐓𝐡𝐞 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐏𝐫𝐢𝐜𝐞 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐑𝐮𝐥𝐞: 𝐎𝐧𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐞, 𝐎𝐧𝐞 𝐏𝐫𝐢𝐜𝐞 Winning displays follow every rule of great merchandising: ✔️ One clear price point → to instantly communicate value ✔️ Brand is the beacon → no distractions, only focus ✔️ Clean, vertical blocks that hold attention and drive flow Nail these, and we guarantee: sales will respond. These are some of the key ways Basemakers drives sales velocity while optimizing for profit per linear foot for our retail & brand partners. Win for the Brand. Win for the Retailer. Win for the Shopper. 👏 Shoutout to our Basemakers team for executing in the field! — ♻️ Reshare if you found these tips insightful!

“𝗪𝗲 𝗷𝘂𝘀𝘁 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝘀𝗽𝗮𝗰𝗲.” How many times have you heard this from buyers?  It’s hard to argue with because we all know they are presented more items each category review than would fit in the section. There are so many factors that go into category decisions, but ultimately, it does come down to space. There is a defined space for the section they’re reviewing and only so many items can fit within that section. Also, buyers are held to merchandising, pack-out, and days of supply standards that aren’t apparent when you’re just looking at the shelf. So how do you avoid this answer from your buyer? Efficiency! At Publix, I was known to put more items into a set than most and there were some key factors I would look for: • Item Dimensions: How efficiently do your items use the space? Trader Joe Coloumbe took a ruler to most items presented in their early days. Everyone wants a brand block, but if I can fit 4 of your items where only 2 of your competitor will fit, you have an advantage. • Height of the product plays a factor too. If your product is short enough to stack on a standard shelf set, that could be an advantage. • Pack-out: Another component of efficiency is pack-out, or how many items will fit within the space allocated. Publix requires that more than 1 case will fit on shelf in the space allocated for a product. • Case Pack: Your case pack affects pack-out. Larger case packs means the buyer needs to allocate more facings to fit a case of your product on shelf. If you have an option, look for smaller case packs. Obviously, velocity is the most important metric in efficiency but you have to get on the shelf before you can prove that out. That’s why item dimensions, case pack, and pack out are so important. They’re concrete measures while the buyers hear a lot of conjecture in category review meetings. Being able to speak to these metrics will put you at an advantage to other brands presenting. Go measure the shelf depth at your retailer (At Publix, they’re typically 18” or 22”) and figure out how many facings/inches you need. How efficient will your products be in that space? Have more questions about this? Feel free to reach out. #categoryreview #cpg #cpgfounder #grocery #buyer #planogram

Will Nitze shared on X a really cool new CPG metric: GRABBABILITY 👇 Grabbability refers to the number of sellable units a shopper can comfortably grab with one hand. This seemingly simple metric can drive higher sales, especially for impulse items. Chomps, with its long, skinny form factor, exemplifies high grabbability. Shoppers can easily grab 7-8 CHOMPS sticks in one hand, compared to just 1-2 Clif Bars, even though both are priced at $1.99 each. The ease of grabbing multiple units can directly impact the amount of product a shopper adds to their cart. Because of their higher grabability, more units of CHOMPS end up in shoppers' carts compared to Clif Bars, increasing overall sales volume. This is critical to maximizing sales in competitive retail environments. → Designing for Grabbability Packaging design plays a crucial role in enhancing a product’s grabbability. Products designed for easy handling and stacking can encourage bulk purchases. Consider redesigning product packaging to make it slimmer or easier to handle. For example, single-serve snack packs or beverage bottles with ergonomic grips can significantly improve grabability and therefore sales. → Merchandising Strategies Effective merchandising setups that enhance grabbability can drive impulse purchases. Placement and display are key factors in leveraging this metric. Arrange products in grab-friendly displays, such as bins or easy-access shelves at checkout areas. Highlight products that shoppers can quickly grab in multiples to encourage last-minute additions to their carts. 🤔 How have you incorporated grabability into your product designs or merchandising strategies, and what results have you seen? Does this apply to other industries as well?

Holiday Retail Activations: A Look Back at 2024 The 2024 holiday season brought a wave of creative in-store and digital activations designed to engage shoppers and enhance the festive spirit. Looking through P2PI’s robust image vault, here are a few standout holiday-themed executions that made an impact at retail: 🎄 The Coca-Cola Company. launched its inaugural Canada’s Kindest Community Contest at Metro Inc., featuring festive floorstands with a vintage Santa Claus, Coca-Cola mini six-packs, and branded Christmas truck figurines as an incentive with qualifying purchases. 💅 Olive & June secured prime endcap space at Target, promoting its holiday-themed press-on nail sets and polish gift bundles with a festive “Sleigh Your Mani” message. 🍹 The Coca-Cola Company & Walgreens partnered to create an online holiday recipe hub, featuring exclusive cocktails, mocktails, and food pairings alongside a BOGO offer on Simply products. 🎁 Goldfish (Pepperidge Farm) embraced the holiday spirit with its Elf Maple Syrup Grahams, inspired by the film Elf. A themed half-pallet display at Harris Teeter featured a faceless Buddy the Elf, stocking holiday treats front and center. 🥤 Sprite (Coca-Cola) brought back its Winter Spiced Cranberry flavor and introduced Vanilla Frost, exclusive to Kroger. A Christmas tree-shaped display at ShopRite showcased the seasonal offering with a bold “Own the Holiday Season” message. From digital innovation to in-store merchandising, these activations show how brands are continuously evolving their holiday strategies. Which campaigns caught your attention this season? https://lnkd.in/eRxYVPrR #RetailMarketing #ShopperEngagement #HolidayActivations #RetailTrends Path to Purchase Institute

🐰Easter at Walmart🛒 Spotted the Annual Easter pallet train on a recent store walk, and it’s a great example of smart, scalable in-store execution. Here’s why it works: 🔹 𝗕𝐢𝐠 𝗔𝐬𝐬𝐨𝐫𝐭𝐦𝐞𝐧𝐭, 𝗦𝐦𝐚𝐥𝐥 𝗙𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭– These high-velocity bins pack in a variety of seasonal items while keeping the display compact and organized. 🔹 𝗦𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝗢𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝗜𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 – Large QR codes drive shoppers straight to the Walmart app, bridging the gap between in-store and online shopping. 🔹 𝗤𝐮𝐢𝐜𝐤 & 𝗘𝐚𝐬𝐲 𝗘𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 – Store teams simply remove the shroud—no complex setup required. A header can be added for extra branding if needed. 🔹 𝗙𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝗣𝐫𝐢𝐜𝐢𝐧𝐠 𝗦𝐭𝐫𝐚𝐭𝐞𝐠𝐲 – Mixed price points per bin allow brands to diversify their product mix and appeal to more shoppers. 🔹 𝗥𝗲𝗽𝗹𝗲𝗻𝗶𝘀𝗵𝗺𝗲𝗻𝘁-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 – Depending on seasonal timing, retailers can restock the display to keep key items available throughout the promotional window. Retail wins like this aren’t just about stacking product—they’re about creating a frictionless shopping experience. If you’re a brand looking to maximize seasonal opportunities at Walmart or Sam’s Club, this type of display is worth considering. What’s a recent retail execution that caught your eye? Let’s chat. ⬇️ #RetailExecution #TheRetailDude #Walmart #ShopperMarketing #EasterDisplays #RetailStrategy

𝗔𝗻𝘆𝗼𝗻𝗲 𝗵𝗲𝗿𝗲 𝗴𝗲𝘁 𝘀𝘂𝗰𝗸𝗲𝗱 𝗶𝗻 𝗯𝘆 𝘁𝗵𝗼𝘀𝗲 "𝗟𝗮𝘀𝘁-𝗠𝗶𝗻𝘂𝘁𝗲 𝗧𝗿𝗲𝗮𝘁𝘀" 𝗮𝘁 𝘁𝗵𝗲 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗜𝘀𝗹𝗮𝗻𝗱 𝘏𝘢𝘥 𝘵𝘰 𝘷𝘪𝘴𝘪𝘵 𝘵𝘩𝘦 𝘭𝘰𝘤𝘢𝘭 𝘋𝘳𝘶𝘨 𝘴𝘵𝘰𝘳𝘦 𝘧𝘰𝘳 𝘈𝘭𝘭𝘦𝘳𝘨𝘺 𝘮𝘦𝘥𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘸𝘢𝘭𝘬𝘦𝘥 𝘰𝘶𝘵 𝘸𝘪𝘵𝘩 "𝘚𝘵𝘶𝘧𝘧?" 𝗪𝗵𝘆 𝗶𝘀 𝗶𝘁? Magic, Sleight of hand, or just pure luck that my basket get bigger the closer I walked to the checkout? I have clients that I work for that have items in the Convenience and Drug Channel's Front-End Section (What I like to call "Impulse Island").  So, I visit these outlets frequently to see What's NEW AND to OBSERVE What is it about a section that influences shopper behavior.  𝗜𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 & 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝘂𝗽𝗲𝗿𝗣𝗼𝘄𝗲𝗿? 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀: • 60-70% of unplanned purchases happen at the checkout aisle (Circana) • Impulse purchases add 49% to a customer's shopping cart (Circana). • 82% of shoppers make impulse purchases at least once a month (Invesp). 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻𝘀: • Eye-catching displays at checkout • Swayed by "limited-time" offers • Consider Impulse buys as a form of self-reward after completing their shopping list 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 & 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗪𝗶𝗻: • Candy & gum: Small, affordable, and readily available for instant gratification. • Seasonal items: Tap into FOMO and cater to current trends. • Convenience & Drug: Smaller aisles, focused displays, and quick checkout encourage impulse buys. Front End is not a gimmie!  Competition, high profit, Promotions, Packaging that pops and Value all have to be part of the selling equation that you need to consider. Are you Ready to win at the checkout?  Have you thought about a Front-End Assortment Strategy or Develop limited time discount/product bundles to support this section? 𝗽𝘀: 𝗪𝗵𝗮𝘁 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗶𝘁𝗲𝗺 𝗚𝗘𝗧𝗦 𝗬𝗢𝗨!🍭🍬🍫🥤☕🍎🍺🍩🍪🥓 (𝗜 𝗺𝗲𝗮𝗻 𝘄𝗵𝗼 𝘄𝗼𝘂𝗹𝗱𝗻'𝘁 𝗯𝘂𝘆 𝗯𝗮𝗰𝗼𝗻 𝗮𝘀 𝗮𝗻 𝗶𝗺𝗽𝘂𝗹𝘀𝗲??) #CatmanAnalyticsGroup #ImpulseIsland #CheckoutMarketing #RetailStrategy #ShopperBehavior

Ever considered that your product’s biggest selling point might be something you’re overlooking entirely? For one outdoor goods brand, it was the difference between: "a paddleboard" and "a paddleboard that fits under your couch in a studio apartment." Their product pages were feature-heavy and read like a catalog for hardcore enthusiasts. But their audience? Young city dwellers with limited storage space, not garages full of gear. We dug deep into review mining and uncovered something that completely reframed how they should present their value: Storage anxiety. Their customers loved the product but were worried about where they’d keep it. If you’re in a 400 sq. ft. LA apartment, a bulky paddleboard isn’t just a hassle—it’s a dealbreaker. So, we tested copy and visuals that leaned into this: - Highlighting how it easily deflates and stores under a couch. - Showcasing lifestyle images of compact storage in urban living spaces. - Including testimonials that emphasized how small-space friendly it was. This created a noticeable lift in engagement and conversions. Reframing isn’t about changing your product—it’s about repositioning it to meet your customer where they are. - Use voice-of-customer data to uncover hidden anxieties or motivators. - Test angles that might seem “small” but speak directly to their lived experiences. - And don’t be afraid to adapt your messaging for different audiences—it could be the key to unlocking untapped growth. Most brands focus on what they think is cool about their product. The best ones focus on what their customers actually care about. It’s not about selling a feature. It’s about solving a problem.

TikTok doesn’t just sell online. It drives foot traffic too. Retailers who adapt win big. Shoppers aren’t searching. They’re discovering. Here’s how to leverage TikTok trends for in-store sales: Step 1: Stock trending products before they peak. If it’s viral, demand will follow. 📌 Ulta saw a 90% spike in in-store purchases by capitalizing on trending beauty items. Step 2: Turn your store into TikTok content. Make shopping an experience worth sharing. 📌 Target increased Gen Z traffic by adding selfie-friendly displays for TikTok creators. Step 3: Launch in-store exclusive TikTok challenges. Encourage customers to engage while shopping. 📌 McDonald’s boosted foot traffic by 20% with its “TikTok Meal” challenge. Step 4: Use TikTok Shop to bridge online and offline sales. Customers discover online and buy in-store. 📌 Sephora connects TikTok Shop to local inventory, driving instant visits. Step 5: Partner with local TikTok influencers. In-store collabs drive real-world conversions. 📌 A sneaker store sold out overnight after a local creator’s viral try-on video. TikTok isn’t just for entertainment. It’s your new sales funnel. P.S. Have you ever bought something after seeing it on TikTok? #Leadership #Sales #Marketing

In convenience stores, effective merchandising is crucial for maximizing profitability. These challenges are outlined by Chuck Ulie at #CSP highlighting the pressing need for a more comprehensive approach to work the entire store. Here are two essential insights that inspired me: 1. Walking the Store A simple, yet effective strategy is often overlooked: the value of physically walking the store. By examining each aisle and every corner, we uncover vital opportunities to engage with shoppers. While spreadsheets may help monitor key areas, the physical presence allows us to understand the store's flow and the reasons behind product placements. Connecting “touchpoints” (signage, counter, cold box, floor and warm shelf) throughout the store transforms each section into a potential conversation with the shopper. This immersive approach encourages us to move beyond typical “bin” promotions and discover unconventional spots where shoppers naturally pause. 2. Leveraging Singles as Drivers of Interest The significance of singles in convenience stores is undeniable. These individually packaged beverages represent a goldmine of opportunities for elevating sales velocity per distribution point. What's more, cold drinks stand as the primary catalysts for drawing shopper attention. It's essential to ensure these products are prominently positioned, free from obstructions, leveraging their ability for shoppers are already inclined to grab. That made me consider the “beer” cooler configuration in convenience stores which is undergoing a significant transformation. Traditional domestic beers now share space with an eclectic mix of imported brands, craft IPAs, flavored malt beverages (FMBs), ready-to-drink (RTD) cocktails, and Tetra full flavors. This broad diversification signifies the rising popularity of beer and flavored products and counters the outdated belief that convenience shoppers are solely price-focused. The emergence of a "fourth category"—and its multi-sizes—highlights this shift towards more product offerings. So back to beer —this beverage transformation, single-serve cans in 19.2 and 24-ounce sizes have become immensely popular. Presently, this segment accounts for over a third of total beer dollar sales and more than two-thirds of total beer volume across stores. What drives this success in the single-serve category? These conveniently-sized cans offer what modern convenience store shoppers seek: immediate gratification and diversity in choice. By focusing on these two strategies—meticulously walking the store and optimizing the placement of singles and cold drinks—we can significantly enhance the shopper experience and boost store profitability. Let’s challenge ourselves to dig deeper into our merchandising efforts, ensuring every square foot of convenience store space is optimized for maximum impact. https://lnkd.in/entiZRFr #beer ##CPG