How to Boost Online Sales with In-Store Promotions

🛒 In‑Store Ads: The Spark That Ignites the Shopper Journey . As CPG professionals, we're always chasing that perfect moment when a shopper’s curiosity turns into a purchase. According to new data from Placer.ai and EMARKETER (March 2025), 40.6% of US adults say they've researched a product after seeing an in‑store ad. But here’s where it gets interesting: 75.5% of marketers say ads featuring discounts or special offers grab attention — and 53.9% of consumers say those offers actually get them to buy something unplanned. That means in-store ads aren’t just awareness builders – they can activate purchase behavior. 🚀 So what does that mean for CPG brands? 1. Use in-store ads as the spark, not the full funnel. Static shelf talkers alone won’t cut it. Instead, incorporate mobile-first elements – QR codes, digital demos, microsites – to keep the shopper journey alive after they’ve left the store. 2. Incentivize meaningfully. Discounts and coupons aren’t just nice-to-haves; they drive behavior. But conversion means pairing them with digital follow-through – think incentive-linked loyalty points or exclusive promo codes. 3. Build seamless mobile experiences. Make sure every physical ad links to a frictionless mobile journey—store locators, recipe ideas, reviews, loyalty rewards. Think omnichannel. 4. Measure what matters—and attribute it. Track mobile searches, clicks, scans, app downloads, and even foot traffic spikes. The data isn’t just “nice to have,” it’s essential for proving ROI on in-store media programs. 🔍 What this means for us in CPG: We need to treat store shelves as digital touchpoints — not endpoints. When in-store ads are smartly integrated into a broader mobile-first, value-driven experience, they’re not just sparks; they’re converters. If you’re navigating in-store media for a CPG brand: * Explore QR-to-mobile campaigns with clear CTAs. * Pair discounts with loyalty or retargeting follow-ups. * Invest in analytics (app, web, POS) to close the loop between spark and sale. #digitalmareting #omnichannel #instore #cpgbrands

It's certain that many retailers will see sales drop as prices rise in coming months (tariffs, et al). So why are so many retailers giving away free money by pushing shoppers away from their stores? My husband needed replacement New Balance sneakers. Shopping in store we found the right shoes, but at a price $30 higher than offered online at the same retailer. We left the store and ordered online. Wouldn't you? A far more profitable scenario would have been to flip the script. Offer shoppers the discount to buy online pick up in store (BOPIS). Like a 401k, that's free money the shopper is giving the retailer. - Almost 50% of shoppers purchase additional items when they pick up online orders. - You control the customer experience. No porch pirates or damaged packages. Offer to recycle the boxes, which is handy for apartment dwellers. - Repeated in-store visits—even for BOPIS—helps strengthen emotional connection and brand recall. - BOPIS customers average 30%+ higher lifetime value compared to e-commerce only shoppers. Instead the message we were given with these shoes was to bypass the store and just shop online, reducing Academy's profits significantly. Typically profits for online products average 2-7% per transaction vs in-store averages of 15-30% (depending on product of course). As product prices rise and sales wane, one of the most effective things a retailer can do is to make better use of their brick and mortar to keep as much of the money they earn as possible. And thank you to my husband for stoically tolerating my continually turning his shopping trips into research projects. #topretailexperts

Here’s how Momofuku unlocked $20,000 in revenue from their retail shoppers. Momofuku had a clear goal: expand their presence on retail shelves without losing the personal connection they’d built with their direct-to-consumer (DTC) customers. The challenge? Educating retail shoppers about their premium products—like chili crunch and seasoned salts—while driving growth online. Here’s how Brij helped them achieve it: 🛒 The Problem: Retail shelves offer limited opportunities to share a brand’s story, explain unique product features, or inspire creative uses. For a brand like Momofuku, known for innovation, this gap was a potential barrier to customer engagement. 🎯 The Solution: Using Brij’s platform, Momofuku added dynamic QR codes directly to their product packaging. These codes empowered shoppers to: - Instantly access recipes and cooking tips, tailored to each product. - Dive deeper into Momofuku’s brand story and premium offerings. - Shop directly on the Momofuku website, turning retail shoppers into online customers. 💥 The Results: Retail customers engaged with the QR codes, generating a staggering $20,000 in DTC revenue. Momofuku effectively bridged the gap between retail and digital experiences, creating a seamless customer journey. The campaign turned retail moments into opportunities for education, engagement, and e-commerce growth. This case study is a powerful example of how brands can leverage technology to connect with their audience, regardless of where the purchase happens. Want to dive deeper into the strategy? Find the link in the comments below! #RetailInnovation #OmnichannelSuccess #Momofuku