Enhancing In-Store Experiences with Digital Tools

How can retailers activate in-store experiences that can scale efficiently and measure incremental impact? 🤝 In-store media requires cross-functional collaboration across marketing, merchandising, and retail media teams. Merchant alignment is essential to ensure in-store media supports broader category goals, promotions, and pricing strategies. However, fragmentation between teams often leads to inconsistent execution. 💰 High upfront investment in digital screens, infrastructure, and maintenance makes scalability a challenge. Retailers must balance technology costs with expected ROI. Additionally, ensuring planogram compliance and optimizing store layouts for maximum visibility and shopper impact requires coordination across teams. 📊 In-store media success is evaluated through POS data, sales lift analysis, customer sentiment surveys, and match market tests. These methods help brands understand the impact on purchasing behavior, optimize budgets, and refine in-store strategies. 🐢 Crawl Phase: Retailers should pilot technologies, gather initial data, and build a scalable business model while training teams and refining measurement approaches. Early-stage collaboration with merchants ensures that in-store media aligns with overall store operations and merchandising priorities. 🚶 Walk Phase: Use data insights to optimize content, improve store-level targeting, and scale successful pilots. Refining planograms and integrating in-store media with category management strategies help maximize effectiveness. Introduce advanced features like interactive displays, mobile integration, and AI-driven recommendations to enhance engagement. 🏃 Run Phase: Fully integrate online and in-store strategies to create seamless in-store experiences that can measure omnichannel impact. Collaborate closely with merchants, store operations, and category managers to ensure store layouts, promotions, and digital touchpoints work together.

If more of your store sales start on TikTok lately, you might wanna read this. 𝘛𝘩𝘦 𝘴𝘢𝘭𝘦 𝘪𝘴 𝘥𝘦𝘤𝘪𝘥𝘦𝘥 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘷𝘦𝘯 𝘦𝘯𝘵𝘦𝘳𝘴 𝘺𝘰𝘶𝘳 𝘴𝘵𝘰𝘳𝘦. The checkout happens in-store. But the sale happens everywhere else. Here's the reality: This year 60%+, and in 2027, 70% of retail sales will be digitally influenced. I can't emphasize this enough; here's what most brands miss—digital influence isn't just about online sales. It's about shaping every moment before the customer even walks into your store. L'Oréal cracked this code: 100M+ AR try-on sessions driving real conversions. 31 brands orchestrating seamless experiences across 72 countries. No.1 in beauty influencer marketing (29% market share), 20-80% higher conversion rates through enhanced digital experiences. The new customer journey isn't linear—it's layered: - They discover you on social - Research you through reviews and UGC - Try your product virtually through AR - Get retargeted with personalized content - Finally purchase in-store (feeling confident they're making the right choice) Every touchpoint matters, and every interaction influences the final decision. The brands winning today aren't just selling products—they're orchestrating experiences across owned, paid, and earned media that guide customers from curiosity to checkout. Digital discovery is increasingly pay-to-play and shoppers are paying attention. ++ Tactical Recommendations for CPG / FMCG Brands ++ 1. Beyond just having perfect, high SOV product pages, create discovery ecosystems. - Optimize for "zero-moment-of-truth" searches. - Activate shoppable content at scale. - Leverage user-generated content as social proof. Brands that do these see a 35% higher conversion rate from digital touchpoints to in-store purchases. 2. Connect digital engagement directly to retail execution. - Geo-target digital campaigns to drive foot traffic - Create "store-specific" digital content CPG brands using geo-targeted social ads see a 23% higher in-store sales lift in targeted markets. 3. Most important one; stop flying blind—measure digital influence on offline sales. - Implement unique promo codes for each digital touchpoint to track conversion paths. - Use customer surveys at point of purchase. - Partner with retailers on shared data insights Brands with proper attribution see 15-25% improvement in marketing ROI within 12 months. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟰,𝟲𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. #CPG #FMCG #AI #ecommerce Procter & Gamble PepsiCo Unilever The Coca-Cola Company Nestlé Mondelēz International Kraft Heinz Ferrero Mars Colgate-Palmolive Henkel Bayer Haleon Kenvue The HEINEKEN Company Carlsberg Group Philips Samsung Electronics Panasonic North America

Revolutionizing Retail: Apple's Automated Future at Fifth Avenue In an era where innovation knows no bounds, Apple is once again at the forefront of technological advancement, reimagining the retail experience. The iconic Apple Fifth Avenue store in New York City is set to undergo a revolutionary transformation that will not only enhance efficiency and reduce overhead costs but also set a new standard for retail stores globally. Leveraging cutting-edge artificial intelligence, machine learning, and virtual reality, Apple aims to create a fully automated, futuristic retail environment that promises to redefine customer experiences. A Glimpse into the Future: Automation and Efficiency The cornerstone of Apple's new retail strategy is automation. By integrating advanced AI and machine learning algorithms, the Fifth Avenue store will operate with minimal human intervention. From inventory management to customer service, every aspect of the store will be optimized for efficiency. Automated systems will monitor stock levels in real-time, ensuring that products are always available without the need for manual checks. This not only reduces the need for on-site staff but also minimizes the risk of human error, leading to a more streamlined operation. Virtual Reality: Enhancing the Customer Experience Virtual reality (VR) will play a pivotal role in Apple's redesigned store. Customers will be able to experience products in immersive, virtual environments before making a purchase. For instance, VR headsets will allow shoppers to visualize how a new iPhone would look and feel in their hands or see how a MacBook fits into their workspace. This interactive experience will provide customers with a deeper understanding of the products, fostering informed purchasing decisions. Moreover, virtual reality will extend to customer support. Virtual assistants, powered by AI, will guide customers through product features and troubleshooting steps in a highly engaging and intuitive manner. This not only enhances the shopping experience but also reduces the burden on human staff, allowing them to focus on more complex tasks. Conclusion: A New Era of Retail Apple's vision for a fully automated store at Fifth Avenue marks the dawn of a new era in retail. Through the seamless integration of artificial intelligence, machine learning, and virtual reality, Apple is set to deliver an unparalleled shopping experience that is both efficient and personalized. As this revolutionary design is rolled out across the globe, it will undoubtedly set a new standard for the industry, proving once again that Apple is a true pioneer in innovation. With this bold move, Apple is not just redesigning a store; it is reshaping the future of retail. Welcome to the age of automation, where technology meets customer-centric design, and where the shopping experience is as innovative as the products themselves. jobs.apple.com

The most powerful “aha moments” that our retail partners discover with shelf digitization don’t just tweak KPIs. They redefine how retailers operate. ⁉️⁉️ “66% of what we thought was out-of-stock… wasn’t.” A major grocer discovered that most “missing” items were misplaced in-store. That single insight dramatically improved e-commerce fulfillment and reduced substitutions. 🥬🥬 “Fulfillment speed increased by 50%.” With precise item-location data, stores introduced optimized picking paths—what one exec called “Google Maps for associates.” 🎽🎽 “Our oversight scaled from 4 stores a day to 40.” Merchandising leaders now review entire chains remotely—10Xing visibility and accelerating in-store strategy from weeks to hours. 😄😄 “Our staff is 90% happier.” With automation handling tedious checks, store teams regained 25–50 hours per week to focus on customers—improving morale, service, and sales.

🛒 In‑Store Ads: The Spark That Ignites the Shopper Journey . As CPG professionals, we're always chasing that perfect moment when a shopper’s curiosity turns into a purchase. According to new data from Placer.ai and EMARKETER (March 2025), 40.6% of US adults say they've researched a product after seeing an in‑store ad. But here’s where it gets interesting: 75.5% of marketers say ads featuring discounts or special offers grab attention — and 53.9% of consumers say those offers actually get them to buy something unplanned. That means in-store ads aren’t just awareness builders – they can activate purchase behavior. 🚀 So what does that mean for CPG brands? 1. Use in-store ads as the spark, not the full funnel. Static shelf talkers alone won’t cut it. Instead, incorporate mobile-first elements – QR codes, digital demos, microsites – to keep the shopper journey alive after they’ve left the store. 2. Incentivize meaningfully. Discounts and coupons aren’t just nice-to-haves; they drive behavior. But conversion means pairing them with digital follow-through – think incentive-linked loyalty points or exclusive promo codes. 3. Build seamless mobile experiences. Make sure every physical ad links to a frictionless mobile journey—store locators, recipe ideas, reviews, loyalty rewards. Think omnichannel. 4. Measure what matters—and attribute it. Track mobile searches, clicks, scans, app downloads, and even foot traffic spikes. The data isn’t just “nice to have,” it’s essential for proving ROI on in-store media programs. 🔍 What this means for us in CPG: We need to treat store shelves as digital touchpoints — not endpoints. When in-store ads are smartly integrated into a broader mobile-first, value-driven experience, they’re not just sparks; they’re converters. If you’re navigating in-store media for a CPG brand: * Explore QR-to-mobile campaigns with clear CTAs. * Pair discounts with loyalty or retargeting follow-ups. * Invest in analytics (app, web, POS) to close the loop between spark and sale. #digitalmareting #omnichannel #instore #cpgbrands