Techniques for Reducing Candidate Drop-Off Rates

A common mistake I see when delivering an offer to candidates... In recruiting, we give out offers everyday so it can feel very routine and exciting for us. For candidates, this can be a decision that shapes their entire life and can come with a ton of mixed emotions. Think about this for yourself... Have you ever been in an interview process where things picked up quickly and all of the sudden, you are at the offer stage. You were so focused on completing each stage and putting your best foot forward that you didn't really take the time to consider all of the ramifications of changing jobs or considering multiple pathways at once. Recruiters tend to think that the moment of offer is going to be pure joy from the candidate (I made this mistake early on in my career), only to be surprised when you realize there can be 10 things that come up for the candidate that now have to be managed and worked through. Here are a few things I’ve learned to do differently: 1. Prep the candidate. I don't make promises. But I do find a moment in the process to say, “If you were to move forward to an offer, what are the things you’d need to consider in your decision?” That question alone opens the door for reflection. 2. Don’t lead with numbers. When I deliver an offer, I never jump straight into comp. I first ask: “Are there any open questions about the opportunity or role?” If there’s any vagueness or hesitation, we pause. No point delivering an offer until we’re aligned. 3. Give space to process. After I walk through the offer, I do ask if they've made a decision (a step I think is necessary as a recruiter) but I don't push after that. I answer questions. I follow up. But I respect that the weight of the moment takes time to sit with. 4. Ask how they make big decisions. I’ll often ask, “Who’s in your corner when you make big calls like this? Where do you go to think clearly?” This helps the candidate begin their decision-making process—and it helps me better support them, too. 5. Check in early and often. Sometimes I’ll say, “Hey, taking my recruiting hat off for a second—how are you feeling?” That small gesture can go a long way in building trust. We give out offers every day. But for the person on the other side of the table, this might be the biggest professional decision they’ve ever made. We should treat it that way. #hiring #recruiting #techrecruiting #techhiring

While leading TA at Going, we implemented a search-based cohort hiring model, and it became one of the most impactful shifts in how recruiting operated. We’d open a role with a defined application window, move candidates through the process on a shared timeline, and make decisions with structure and clarity. It wasn’t rigid. We stayed flexible. Sometimes the right candidate wasn’t in that first cohort, or timing didn’t work out. When that happened, we’d reset and run the search again. But even with that, it was still far more effective than managing candidates in five different stages with no shared context or end in sight. Here’s what this approach unlocked: ✅ Aligned timelines and expectations Everyone knew what was happening and when. It gave hiring teams space to plan, focus, and reduce context switching — which led to faster, sharper decisions and a more cohesive process. ✅ Faster, more confident decisions Evaluating candidates side by side helped patterns emerge more clearly. Strong alignment stood out. Misalignment did too. ✅ Less recency bias When everyone moves through at the same pace, decisions become more objective. You’re not relying on memory from weeks ago. ✅ More consistent feedback When interviews happen in a tight window, feedback loops actually work. Interviewers stay engaged and hiring managers don’t lose context. ✅ Better candidate experience Candidates had clear expectations and timely communication. No wondering where they stood or what came next. ✅ Cleaner, more actionable data Because the process was consistent, the data meant something. We could identify drop-off points, optimize pass-through rates, and actually learn from the search. And the results spoke for themselves: 📉 We reduced time to fill by 41% ✅ We saw a 100% offer acceptance rate. ⭐ And a 5/5 QoH rating within the new hire's first 90 days. Was it perfect? No. It takes planning. It takes alignment. And yes, sometimes you’ll need to rerun a search. But in a fast-moving org, the clarity, speed, and quality this model gave us made it more than worth it. Hiring doesn’t need to feel reactive. With the right structure in place, it becomes focused, fair, and far more effective. Have you tried something similar? Would love to hear how it worked for you. 👇

Stop asking candidates to “rebuild” their resume in your ATS. Upload your resume. Now copy and paste it line by line into 12 fields. Then create a login. Then solve a captcha. Then never hear back. If you're wondering why applicants are dropping off… it’s because your application process is built like a booby trap. Simple = scalable. Respect their time. P.S. Would you apply to your own job posting?

"The way to get started is to quit talking and begin doing." – Walt Disney The hiring landscape is evolving, and candidates have more choices than ever. Yet, many hiring managers are facing a frustrating challenge: candidates ghosting mid-process. So, why is this happening, and how can you turn it around? Here are 3 key reasons candidates are disengaging and practical ways to keep them invested: 1️⃣ Lengthy Hiring Timelines Candidates are moving fast—your process should too. Simplify interviews and cut decision-making delays to avoid losing top talent. 2️⃣ Lack of Communication Silence isn’t golden in hiring. Frequent updates, even when there’s no major news, make candidates feel valued and respected. 3️⃣ Mismatched Expectations Be transparent about salary, job responsibilities, and growth opportunities from the start. Clarity builds trust. In today’s competitive market, the candidate experience matters as much as the job offer. 🔑 Remember: How you treat candidates during the hiring process reflects your company’s values. 💬 What strategies have worked for you to keep candidates engaged? I’d love to hear your thoughts in the comments! Let’s collaborate to navigate the “war for talent” together. #Recruitment #TalentAcquisition #HiringTrends