How Remote Work is Transforming Recruitment

Remote is freedom in the U.S. It’s isolation in parts of Europe. And in the world of executive hiring, that one cultural difference is shifting how companies win (or lose) talent fast. When I first started working across both markets, I didn’t fully understand just how differently “hybrid” landed in New York vs. Amsterdam. Or in Barcelona vs. Boston. But here’s what I’ve seen after placing senior leaders across both regions for 12+ years: → In the U.S., remote work is often positioned as autonomy. It signals trust. Flexibility. And in a culture that celebrates hustle and independence, it’s seen as a career enabler. → In Europe, remote work especially when not well integrated can signal distance. It can feel like a barrier to culture, learning, or leadership visibility. Especially in regions where collaboration and social cohesion are prized. Neither approach is wrong. But blanket hybrid policies miss the mark when they ignore regional nuance. Let’s take a real-world example: → I’ve placed execs in the U.S. who negotiated full-remote C-level roles—with board approval. → I’ve seen execs in Germany decline offers because the leadership wasn’t visible enough in the office to earn trust. This isn’t just about where people work. It’s about how they connect, build influence, and lead. Here’s what’s working: - In the U.S., leaders win when they prioritize asynchronous communication, results over hours, and flexibility over optics. - In Europe, leaders win when they blend in-office structure with intentional, high-trust hybrid systems especially in France, Germany, and Southern Europe. - In global companies, the best leadership teams localize their hybrid models by culture, not just function. Because leadership isn’t one-size-fits-all. It’s context-aware. The companies that retain top talent across borders are the ones who’ve realized this: → Hybrid policy = talent strategy. → Culture fit = localized leadership, not just compensation. → Remote can be freedom or friction depending on how you lead. I spend a lot of my time now helping FMCG leaders navigate these nuances. Hiring across regions is one thing. Retaining leaders across regions? That’s a whole different skillset. And if we want high-performing teams in this global market? We need to stop managing policy and start leading with understanding. Let’s talk if your cross-market leadership model could use a reset. #ExecutiveSearch #HybridLeadership #RemoteWork #TalentStrategy #FMCG #ConsumerGoods #LeadershipHiring #USvsEurope #CultureDrivenLeadership #FutureOfWork

In 2019, I led the closure of 7 US offices. What began as a necessity Revealed itself as the future of work. The truth about going remote: It's not a quick fix for your P&L. It's a strategic decision that redefines how you build trust, deliver value, and scale your business. Here's the framework we used to make it work: 1/ Evaluate Your Team Dynamics ↳ Map who can thrive async vs who needs structured support ↳ Create mentorship systems that work remotely ↳ Design virtual training programs for junior talent 2/ Assess Customer Impact ↳ Analyze which touchpoints need reimagining ↳ Map timezone coverage requirements ↳ Create clear escalation paths when remote isn't optimal 3/ Assess Financial Implications ↳ Calculate true cost savings beyond just rent ↳ Budget for home office setups and remote tools ↳ Plan for new benefits that matter in remote work 4/ Review Contracts and Commitments ↳ Review state-by-state employment implications ↳ Update contracts for remote work expectations ↳ Create clear data security protocols 5/ Design the Transition ↳ Start with pilot teams who can test and refine ↳ Build playbooks based on what actually works ↳ Create clear role-based remote work criteria 6/ Master Communication ↳ Design both async and sync communication flows ↳ Create visibility into decisions and progress ↳ Build new rituals that keep everyone aligned Remember: Going remote isn't about working from home. It's about reimagining how work gets done. Which aspect concerns you most? ♻️ Share this if it resonates And follow Mariya Valeva for more

Recent data shows companies that ended remote work policies are facing significant challenges filling open positions, while their remote-friendly competitors continue attracting top talent.   This trend highlights a fundamental shift in the employment landscape that many organizations still haven't fully grasped.   The most talented professionals now have genuine choice in where they work, and they're consistently choosing employers who demonstrate trust in their ability to deliver results regardless of location.   What's particularly telling is that the return-to-office push isn't supported by productivity data.   Study after study shows remote workers often outperform their office-based counterparts on key metrics.   The real issue isn't about work quality - it's about management comfort with measuring outcomes rather than activity.   Organizations struggling with remote work often have deeper issues around goal-setting, performance measurement, and trust in their teams.   Meanwhile, companies that have embraced flexible work arrangements are benefiting from:   • Access to broader talent pools unconstrained by geography • Higher employee satisfaction and retention rates • Reduced overhead costs • Improved work-life integration leading to better performance   The market is speaking clearly: flexibility and trust aren't workplace perks anymore - they're competitive requirements for attracting and retaining exceptional talent.   Organizations that fail to adapt to this reality will continue struggling to compete for the best people.   How has your organization adapted to changing expectations around workplace flexibility?   Sign up to my newsletter for more corporate insights and truths here: https://lnkd.in/eyXPtQCb   CC: Foster, Brian. "Companies That Ended Remote Work Are Struggling to Fill Vacancies." Glass Almanac, 13 April 2025   #executiverecruiter #eliterecruiter #jobmarket2025 #profoliosai #resume #jobstrategy #remotework #workplaceflexibility #futureofwork #talentacquisition