Tips for Maintaining Visibility in B2B Marketing

Telling You All My LinkedIn Secrets (The Series) Because now it's your moment to shine! Today: How often should you actually engage with LinkedIn, and in what ways, to stay maximally visible? Based on research, trial and error, and talking to other creators, here is how you find success on this platform. The truth? Consistency and range matters more than perfection. If you want to stay discoverable to recruiters, connect with more people, and show up in the algorithm, here’s what I recommend. These are baselines. You can obviously do more. DO ALL THESE • Profile refresh: Every 1 to 2 months Even small changes to your headline, about section, or experience trigger renewed visibility in search and give your profile a fresh feel. This is quite real. Just change a sentence or something small every 1-2 months and set a reminder to do it. Do it every month if you want to be cautious. • Posting or reposting: 1 to 2 times per week Original content, thoughtful reposts, or updates on your work all signal activity. This is one of the best ways to build visibility over time. Just set a regular schedule. You must stay colon blow-levels of regular. • Commenting: 3 to 5 times per week Leave meaningful comments on others’ posts. This boosts your visibility even more than posting, especially when your comments spark conversation. • Connecting with new people: Weekly or monthly Reach out to people you admire, meet through events, or work with. Building your network steadily also keeps you visible and discoverable in the algorithm. For everyone who constantly asks, “What should I do and how often?” - this is it. Just keep a simple checklist and stick to these numbers and frequencies and hit them every week and month. If you’re not already doing this, I guarantee you’ll see a meaningful difference. I’m highly confident every one of these actions matters when it comes to LinkedIn’s algorithm and your visibility. Trust me. I, like, use LinkedIn a lot.

LinkedIn is the best channel for B2B companies to get distribution. But so many founders are making 1 (or many) of these 5 mistakes. It's killing their growth. For context: - I've helped 40+ founders launch and scale a LinkedIn content presence - I've built my own company to [redacted] in revenue off the back LI content Have seen it work. And work well. But these mistakes are keeping you stuck: 1. No consistency. Look at all the founders winning on LinkedIn. What do they all have in common? 5-7x per week posting cadence. You're not going to get results here posting 1x per week. Sorry. 2. Too much BOFU content. Yes. I know. Your product is cool! But a cold audience doesn't care. Add value first by sharing your expertise, stories, etc. Then, sprinkle in promotional content. 3. Posting & Ghosting. You gotta engage with other people. Don't spam. Don't comment under every post from the same person (that's annoying). Just spend 10-15min per day genuinely engaging with relevant people. And of course, reply to comments on your own posts. 4. Scattered content. Stop trying to post about 5 different topics. And stop trying to be a lifestyle influencer...please...we're selling tech. Just position yourself as the go-to resource for your ICP. That's it. One topic. 5. Fear of judgment. You're being soft. "OMG, internet person I don't know commented mean thing under my post." It'll happen occasionally. That person has other things wrong in their life. Are you going to let a sad internet troll keep you from scaling to the moon? I would hate to see that. Post anyway! More detail in today's video. PS: If this was helpful, share this with a B2B founder who's trying to grow on LinkedIn.

Do you attend business conferences? I had a client who worked with attorneys and spent over $75K in one year sending team members to every attorney-focused conference they could find—big or small. Their ROI? Let’s just say it wasn’t pretty. But they were okay with it because their goal was “getting visibility.” Sound familiar? It should. I hear it all the time on social media: “Get visible. Get impressions. That’s how you win.” WRONG. My client started winning when we flipped the script: ➡️We cut back on conferences and focused on the ones that actually aligned with their goals. ➡️We showed up strategically, not randomly. ➡️And we invested in exhibiting at two of the right events, where they built connections that turned into referrals, partnerships, and new clients. The same lesson applies to B2B social media. Too many brands post like they’re walking into every conference imaginable, hoping someone—anyone—will pay attention. Here’s the thing: visibility without direction is just noise. If you’re posting without a strategy, here’s how to stop: 1️⃣ Stop treating LinkedIn like a dumping ground. Every post doesn’t need to “check a box.” If you don’t know why you’re sharing it, your audience won’t either. 2️⃣ Audit your content. Look at your last 10 posts. How many are just “meh” filler? Be ruthless. If it doesn’t add value or drive action, it doesn’t belong. 3️⃣ Pick one thing to own. What are you actually trying to be known for? Don’t post a little bit about everything. Go deep, not wide. 4️⃣ Build content with a destination in mind. Content is the invite; your offer, product, or services are the party. What are you inviting people to? Visibility isn’t the goal—getting people to take the next step is. ‼️Impressions aren’t impressive, and “just getting seen” won’t get you paid. So ask yourself: Is your content working for you—or just filling space? #B2BMarketing #ContentStrategy #SocialMediaTips