Linkedin Posting Strategies That Work

I asked Richard van der Blom, the man behind the LinkedIn Algorithm Report, how to win on LinkedIn. This is what he told me: 1️⃣ Focus on helpful content over vanity “LinkedIn now has a process where they steer the more knowledge-based content primarily to your followers. And as soon as you add a selfie, it goes more to your connection.” Knowledge-based content will target followers (and beyond), while personal content (the selfie) is more likely to reach connections. 2️⃣ Most LinkedIn users are still consumers “Only 1.1% is active on a weekly basis…there’s a huge opportunity if you become consistent in what you do on LinkedIn.” With a small percentage of users actively posting, there’s a significant opportunity for consistent creators to stand out and gain visibility. 3️⃣ Consistency > Frequency “Consistency is more important than frequency. If you can publish 3 times a week but maintain that for months, that’s much better.” Establish a consistent posting schedule that you can maintain over time to build a reliable presence on LinkedIn. 4️⃣ Diversify your content formats “At least have 3 formats and mix them up… I normally work 1 week ahead and make sure to have 4 to 6 posts.” Use a variety of content formats (text, images, videos, polls) to keep your audience engaged and avoid algorithmic penalties. 5️⃣ Polls are so back “Polls are really performing well compared to the median reach of all types of posts.” Utilize polls to engage your audience and generate insights for future posts. Polls can also be a lead generation tool by analyzing who votes and following up with them. 6️⃣ Posting daily doesn't require creating daily “I normally record 6 to 10 videos in 1 hour, 1 hour and a half.” Create content in batches when you're at your creative best. 7️⃣ Share the love in the comments “Consistently posting 10 quality comments daily for a month can lead to significant increases in profile views, engagement, and follower growth.” Engage with other people’s content regularly. It's important for the algo (and for human connection). 8️⃣ Try new features (but don't be afraid to revert) “I still use the text link instead of the customized button because I see a higher conversion for the text link.” Experiment with LinkedIn features like the custom button or text links in your profile to see what works better for your specific goals. 9️⃣ Turn viewers into customers in your Featured section “Have some low commitment offers in your featured section to tease people to take the next step.” Optimize your LinkedIn profile to guide visitors through a journey. Use the featured section for low-commitment offers like newsletter sign-ups or introductory calls. – If you liked this, follow Jay Clouse for more! And if you want to go deeper, listen to our full conversation here: https://lnkd.in/eaKr2u5Z

Your LinkedIn post doesn’t start when you hit publish. It starts 30 minutes before. Most people post and pray. (And hey—prayer is great. Just maybe not about LinkedIn 😅) Here’s the engagement strategy I teach clients who want visibility, leads, and real traction: 1️⃣ The 30-Minute Pre-Engagement Rule (a.k.a. Content Seeding) Don’t just drop your post cold. Warm up the feed. Before you publish, comment on 5–10 posts from people you want your content to reach. When you engage with them, you trigger LinkedIn to surface your upcoming post in their feed once it goes live. 📌 Pro Tip: Prioritize → Your ideal audience → Past engagers → Active accounts with good reach (they help amplify you if they engage) This is how you train the algorithm to pay attention. 2️⃣ The 15-Minute Post-Boost Once you publish, your post enters a test phase. It’s tracking: → How fast you get engagement → Whether people stick around (dwell time) → If the comments spark back-and-forth conversation So when the comments start coming in, don’t ghost. Reply quickly. Ask questions. Keep the thread alive. Every interaction signals to LinkedIn: “This post has value.” 3️⃣ The First 3-Hour Window Is Critical Your post gets a short trial run. If it performs, it gets pushed to a wider audience. If not, it gets buried. Remember: LinkedIn is in the business of keeping people on the platform. It rewards content that does the same. Your job in this window:  → Keep the engagement active  → Drop a thoughtful comment on your own post to extend the conversation.  → Send it to a few trusted peers and say, “Would love your POV on this.” (Don't spam though. Make it relevant.) Bonus: Save outbound DMs for people who actually care about the topic.  You’ll get better feedback and avoid annoying your network. Most people treat LinkedIn like a billboard. Top performers treat it like a system. Which of these tactics do you already use? Which one will you try next? 👇

When we started HireSweet, I had zero LinkedIn presence. 8 years later and after a lot of testing and iterating, LinkedIn drives ~30-50% of our leads & revenue. Lately, I've been getting a ton of questions about our learnings. So, here it is - the founder-led LinkedIn playbook I've been giving to anyone who asks 👇 1. Start with the lowest hanging fruit: invitations to connect. They work (30-50% conversion rate) and they allow you to control the direction in which your network grows. Start with 2nd degree connections in your target audience, based in your area. Surprisingly no personalized notes will yield +80% more connections! Free users can send ~50 per week. Paid users ~150 per week. Hit that quota every single week, or lose it forever. 2. Optimize your profile. Clear headline, nice picture (I would avoid AI-generated), and a detailed company description. Use the "featured" section, include a nice call to action and illustrations. 3. Enjoy the process, listen to your audience, build relationships. Play the long game. Build a real sense of community. Don't be pushy, nurture people over time with posts, so they come to you when they're ready. 4. When reaching out to cold prospects, add value. Send a guide, white paper, or video that helps your prospects succeed in their job. Personalize. 5. Post 3-5 times per week, high-quality posts. Turn on Creator Mode, get a paid LinkedIn account, and add a "Visit my website" button to your profile. 6. Best times to post: mornings on Monday to Friday, as people are getting to work (8-9AM) or heading to lunch (12PM). 7. Create a process to help you generate posts. Examples: What have you learned recently? What unique industry beliefs do you hold? What do you often find yourself explaining to clients or new hires? 8. Don't come up with 5 new ideas per week. Find 1-2 good ideas and repurpose them as text, images, videos, and polls. 9. Posts perform better in that order: - Polls (+100% vs text) - do one per week - Text + relevant picture (ideally a selfie - I don't really do this myself but it works) (+50% vs text) - Text with no picture - Videos (about the same as text but more time-consuming) - External links --> Avoid them 10. For text posts, open with a strong hook, focus on readability, keep it simple (one key idea per post), and end with a question to make it simple to engage. 11. LinkedIn Live is the most underrated LinkedIn feature. Each attendee can invite up to 1,000 people per week (!!) - as long as they're 1st degree connections. Do more LinkedIn Lives! 12. It's rather easy to get a "Top Industry Voice" badge. Go to the Collaborative Article page, pick a relevant topic, and leave 3 valuable comments per day. This is how I got my badge within a week. Now it's your turn - do you agree/disagree with this recipe? What are your top LinkedIn tips for founders? 👇 (If you made it this far, feel free to bookmark this post to revisit it later!)

I'm speaking about something rather unconventional for a procurement conference. LinkedIn. Yep. I'm running a 90-min workshop to teach procurement practitioners, marketers & sales reps how to leverage LI in a way that actually works. How to produce content that people actually want to consume and engage with. How to find the right people to connect with & then do so in a meaningful way. Why am I qualified to teach people how to use LI? When I was selling marketing procurement software, I closed over $24.3M in net new business using LI. This platform has had a profound impact on my professional & personal life. I've landed two jobs as a result of the brand I've built on this platform. I met several of my industry besties here - even a roommate. How do I optimize my posts to get so much engagement (comments)? I follow what the data says in Richard van der Blom's algorithm report. It's a analysis of 1.5M+ posts from 34K individual profiles & over 26K company pages spanning over 50 countries & 25 languages showing what’s most impactful on LI in 2024. Some of my takeaways from Richard's report: 1. Aim for a 8am - 11am posting time in your time zone. 2. Maintain a regular posting rhythm: committing to a 3 or 4 weekly posting pattern is preferable over a daily burst followed by silence. 3. LI counts a 'repost with thoughts' as fresh content. 4. The first 60 mins: early engagement sets the momentum for the post's visibility in the next 6 hrs. 5. Personalized images, rather than generic stock photos, can increase engagement by 45%. 6. Vertical photos are the most effective, especially since 64% of users are on mobile devices, yielding a 15% higher click-through rate than square images and 25% more than horizontal images. 7. Ideal Text Length for Text & Image Posts: 900 - 1,200 characters. 8. Polls: most effective polls offer 3 answer choices & run for a week. Best to post on a Monday or Wednesday. 9. Strategic Tagging: mentioning others in comments can be beneficial if they contribute to the discussion. There's no downside to unresponsive tags in the comments, but lack of engagement from those tagged directly in your post might reduce growth potential by 25%. 10. Calls to Action: possible increase in reach by 10% for posts with calls to action. 11. If tagged individuals comment on your post, it positively influences your post’s visibility. Such comments are 1.5 times more impactful than those from untagged users, making tagging a potentially powerful tool for growth. 12. The presence of hashtags in posts does not significantly boost reach. 13. Document Posts: aim for 12 slides, include 25-50 words per slide & ensure the post's guidance is fewer than 500 characters. 14. Ending your post with a question can lead to an increase in engagement of 20% to 40%. 15. Optimal video time: 1 - 2 mins. Videos over 3 mins see a 15% decline in engagement. I've got a couple free SIG conferences passes. Ping if me you'd like one of them.

I deleted 6,483 LinkedIn posts from my account last week. THE ONLY LINKEDIN STRATEGY THAT ACTUALLY MATTERS After 7 years of building a "personal brand" on LinkedIn, I discovered something that changed everything. The posts that generated the most revenue weren't the ones with thousands of likes. They were the ones that spoke directly to a specific pain point that kept my ideal clients awake at 3 AM. THE $872K POST THAT ONLY GOT 17 LIKES Last October, I published what looked like a failing post: • 17 likes • 4 comments (2 from colleagues) • 842 views Yet that single post generated $872,000 in closed business over the next 90 days. Why? Because it addressed a specific problem that 12 decision-makers at SMBs were desperately trying to solve. It wasn't designed to go viral. It was designed to resonate deeply with exactly the right people. THE FUNDAMENTAL TRUTH ABOUT LINKEDIN Most of us have been playing the wrong game entirely. We're chasing vanity metrics when we should be creating conversations with people who can actually buy from us. Here's what I've learned from building a multi-million dollar business through LinkedIn: (1) The number of right people who see your content matters infinitely more than the total number who see it (2) Consistency builds trust more effectively than virality (3) Real business happens in conversations, not comments (4) Specificity attracts. Generality repels. (5) Solving one problem extremely well outperforms solving many problems superficially THE SYSTEM THAT ACTUALLY WORKS After testing every LinkedIn strategy imaginable, here's the simple system that has consistently delivered results: • Connect only with people who fit your ideal customer profile • Post problem-focused content 3-5 times per week • Focus on the first 60 minutes after posting (respond to every comment) • Send thoughtful, problem-oriented messages to new connections • Track which content topics generate actual sales conversations, not just engagement That's it. No tricks. No hacks. No daily posting grind. Just consistent, deliberate communication with the right people about the problems you solve better than anyone else. WHAT I'D DO DIFFERENTLY If I could go back and restart my LinkedIn journey, I'd delete 90% of the content I created. I'd stop trying to appeal to everyone. I'd stop chasing engagement for engagement's sake. I'd stop listening to LinkedIn "experts" who have never actually generated revenue from the platform. I'd focus entirely on the intersection of: • Problems my ideal clients actually care about solving • Problems I'm uniquely positioned to help them solve • Problems that are expensive enough to justify my solution Everything else is just noise. What if we all stopped trying to go viral and instead focused on creating value for the exact people we're best equipped to serve? That's the only LinkedIn strategy that actually matters.

You're leaving millions on the table by not posting on LinkedIn. I've analyzed over 50 C-suite executives' LinkedIn posts, and here's what I found: The most successful leaders aren't just posting - they're strategically nurturing their entire sales pipeline through content. It's not about going viral. It's about reaching the right people with the right message. Here's the game-changing approach: 15% Top of funnel: Build awareness with personal wins and industry trends. 70% Middle of funnel: Educate and build trust through how-to guides and tutorials. 15% Bottom of funnel: Convert with case studies and client results. The key? Develop 3-5 content pillars you can discuss in multiple ways. It's not about finding 100 new topics - it's about mastering a few key areas. My pillars: Cold outreach insights, building in public, and LinkedIn revenue growth strategies. Remember, your most viral post likely won't be your highest revenue generator. Focus on value, not vanity metrics. Want to implement this for your team? Here's how to start: 1. Define your content pillars 2. Create a content mix (15/70/15) 3. Craft strong hooks to grab attention 4. Deliver value in the body 5. Use strategic calls-to-action Don't let another day go by without tapping into LinkedIn's revenue potential. Your competitors are already here. Are you?

I was asked by Moe K. Suliman to detail and post my social media strategy/execution for LinkedIn. I hope this helps others think about their posting, even if you disagree or have a different perspective. If so, I would love to hear it. For posting on LinkedIn, I think there are some simple things to do and not to do. Do: - Post often in your area of expertise. I have found that LinkedIn has built a profile on the areas of my expertise and rewards posts in these areas. Also, try posting in your groups to see how well your content is received. So, my holiday greetings' posts were not optimized because they fell outside my "normal". Oddly, this post falls into the same category. Irony. - Post at different days and times to find a sweet spot for your audience. I have found that Mondays get far more exposure and eyeballs than Fridays. - Post at the same time/s most days. You are building expectations for your audience. I post at 9 am eastern most days. - Post media to break up just words. One secret I use is to go to Tenor and download relevant gifs. It took me an hour and I now have a large library. - Schedule posts so that you can then only manage notifications and not be tied to LinkedIn all day. I usually schedule posts for a week or two in advance. This takes me less than an hour. To help with creativity, I keep notes for future posts and podcasts ideas. - Turn on notifications for certain people in your network so that you get a notification when they post. - Comment on other people's posts to engage, encourage, and grow your thought process. Posts get far more exposure with comments than likes so it helps the poster. - Cultivate relationships through messaging. Like in real life, it takes being a friend to have a friend. So, do not waste people's time or pitch to them. These messages should be thought of similar to text messages in real life. Do not: - Never post and complain that you do not have a larger community. - Do not post when your audience is offline. - Do not spam people's message boxes for jobs (if they do not know you or your work) or just to say "hi". - Do not post links unless it is with purpose. The LinkedIn algorhythm limits the reach of posts with links. - Do not stay just within your industry, geography, or organizational level. You will grow by growing your connections from different perspectives than your own. - Do not see LinkedIn as transactional, give to get. View LinkedIn as relational, a place that you can grow and build relationships. So, what did I miss? Please comment below. Here's to a great 2025! Thank you for being a part of my LinkedIn community. Please let me know if there is anything either I or Service Management Leadership can do for you and your organization.

Advice for women in their 20s “Instagram is cute, but I need you to take LinkedIn seriously.” - Brandon Smithwrick 🧠 Invest in your professional presence. Optimize your LinkedIn profile. 1. Use a Professional Photo Importance: Profiles with photos get up to 21x more views. Action: Choose a recent, professional, and approachable photo. Pro Tip: Set your profile visibility to ‘Public’ to increase reach. 2. Create a Short Profile Post or Video Introducing Yourself Purpose: Introduce yourself in a post or 30-second video. Action: Be conversational, share your story, and highlight your expertise. 3. Craft a Headline That Shows Who You Are Opportunity: Showcase who you are, not just your job title. Action: Highlight your expertise, personality, and what you bring to the table. Pro Tip: Add name pronunciation and pronouns. 4. Turn on Creator Mode to Highlight Your Content Benefit: Access features like analytics, newsletters, and LinkedIn Live. Action: Turn on Creator Mode. 5. Feature Your Best Work in the Featured Section Use: Highlight important work, links, videos, and articles. Action: Select 2-3 pieces of content you are most proud of and showcase them in the Featured section. 6. Write a Compelling About Section Function: Your personal elevator pitch. Action: Summarize your mission, motivation, and skills in a few paragraphs or bullet points. Include key achievements and what drives you. 7. Detail Your Experience with Clear, Concise Achievements Content: Focus on your current role, projects, accomplishments, and impact. Action: Write about specific projects, results, and the value you brought to your roles. Use bullet points for clarity. Pro Tip: Pin work (e.g., videos, presentations) to each experience to showcase your work. 8. Post Valuable, Engaging Content Regularly Content: Share insights, tips, and stories that add value to your audience. Action: Post weekly, using a natural and conversational tone. Use 3-5 relevant hashtags. Pro Tip: Share leadership or career advice with personal stories to make it unique. 9. Engage with Your Network Authentically Engagement: Like, comment, and share posts from your connections. Action: Ask questions, join discussions, and provide thoughtful feedback to others' posts. 10. Build Meaningful Connections Networking: Connect with people in your industry, mentors, and peers. Action: Personalize connection requests and follow up with a message to start a conversation. Your network wants to support you. They want to refer you for jobs and recommend your business. Make it easy for them by having a strong LinkedIn presence. Don’t underestimate the power of LinkedIn in shaping your career. What advice do you have for women in their 20s? Please share in the comments ⬇️ If you found this helpful, follow Caitlyn Kumi and Miss EmpowHer for more personal and professional development content.

How to get noticed by recruiters on LinkedIn in 2025 ⬇️ LinkedIn has evolved far beyond a job board, it's now a powerful platform for professional visibility where the right strategy can have recruiters approaching you instead of the other way around. After years of recruiting executives across industries, here's what actually catches our attention: 1. Treat your profile as your professional brand: Your profile is often our first impression of you. Ensure it showcases not just what you do, but the value you bring: • A clear, professional headshot (increases profile views by 14x) • A headline that sells your expertise and value proposition • An "About" section that tells your professional story, highlighting key achievements and measurable impact • Experience descriptions that emphasize results, not just responsibilities 2. Follow companies you want to work for: • Many don't realize that recruiters can see who's engaging with company content. When you consistently interact with a company's posts, your name becomes familiar to their talent acquisition team. 3. Connect with decision-makers and teams: • Don't just follow company pages, connect with the humans behind them: • Identify and connect with hiring managers in your target department • Engage meaningfully with content from employees at your target companies • Comment thoughtfully on their professional milestones These connections create warm pathways to opportunities before they're broadly advertised. 4. Consider LinkedIn Premium if budget allows: • While not essential, Premium offers advantages: • InMail credits to message recruiters directly • Enhanced profile visibility in searches • Insights on who's viewing your profile That said, strategic engagement can still get you noticed without this investment. 5. Create content, don't just consume it: • The LinkedIn algorithm favors creators, start sharing your: • Professional accomplishments and learnings • Industry insights with your unique perspective • Thoughtful comments on trending topics in your field Consistent content creation positions you as engaged and knowledgeable in your space. The most successful job seekers approach LinkedIn as a relationship-building platform rather than just a job board. Start implementing these strategies consistently, and you'll likely find opportunities coming to you rather than always hunting for them. Check out my newsletter for more insights here: https://lnkd.in/ei_uQjju #executiverecruiter #eliterecruiter #jobmarket2025 #profoliosai #resume #jobstrategy #linkedinoptimization #recruitertips

Visibility leads to more opportunities. Do you want more people to click on your LinkedIn profile? Here's your 4-step action plan: 1. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗵𝗼𝘂𝘀𝗲 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿. My mom used to always say, "Gotta clean your room if you want to have friends over." The same logic applies to your LinkedIn profile. When people land on your profile, you want them to like what they see. Your LinkedIn profile is your digital 1st impression. - Are you positioning yourself effectively? - Are you using the right keywords? - Does your About section tell an engaging story? - Is your work history captivating, or does it blend in with the crowd? 2. 𝗦𝗲𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻𝘃𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀. Are you connected with the right people? Most people on LinkedIn are likely not connected with enough relevant & meaningful people. There is a difference between being a LION (LinkedIn Open Networker-- accepts ANY invite) & being a SCOL (Strategic Connector On LinkedIn). Storytime: As some of you know, I used to be a recruiter. I recruited for many roles, but my last recruiting position was with a large health system. Although I didn’t have many nursing connections on LinkedIn, I wanted to build a strong reputation as a top healthcare recruiter. My colleague, Jennifer Jezorski, & I set a challenge to connect with five new people daily in our field. LinkedIn used to have a feature that highlighted the most visible profiles at a company if you visited its page. Jennifer & I consistently held the #2 and #3 spots across the ENTIRE health system—just behind our CEO—at one of the country’s most respected hospitals. And we weren’t even creating content; we were simply building connections. FYI: For most people, the maximum LinkedIn connection limit per day is approximately 20 invites per day & 100 per week. 3. 𝗕𝘂𝗶𝗹𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀. After connecting with someone new—even if you haven’t met in person—you can build a relationship through meaningful engagement with their content. While most LinkedIn users aren’t posting daily, when someone you’re interested in does share a post, aim to comment within the first day or two with a thoughtful response. This will likely prompt them to click on your profile. 4. 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝟭𝘅 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸 Hitting "POST" can feel intimidating, especially if you’re not a professional content creator. Executives often ask, “What will people think?” or say, “I don’t want to come off as a tryhard.” But trust me—it’s all about how you approach it. I've heard from clients that it can feel a little vulnerable to be the only person at their peer level creating content. I follow up this line of thinking with: - Where are they in their career? - Are you in the sprint phase? Are they in the coast? - What would happen if you didn't take action? I have truly seen people's careers explode because they learned how to gain visibility. There is no reward for being the "best-kept secret."