How to Use Linkedin Features Wisely

35+ Recruiters looked at my LinkedIn profile ...but didn't call me in for an interview. I didn't realize it at the time, but I was making 5 huge mistakes. Here are the changes I made that started landing me interviews: 1️⃣ HEADLINE Your headline is your first impression. Before a recruiter even clicks on your profile, they read your headline. 👉 There's a simple format to write a good one: Target title | Skill #1 | Skill #2 | Skill #3 | Achievement Example 👉 Content Marketing Manager | GTM Strategy | B2B | SEO | Increased marketing-influenced pipeline by 135% in 6 months. 2️⃣ ABOUT & EXPERIENCE This is your chance to tell your story. Your resume should be short (350-550 words) but your LinkedIn should be longer. 💡 Use the "Core 4" About framework: ↳ I am a {title} who... (3 skills) ↳ I launched my career at...(early career story) ↳ I then moved to...(2 mid-career achievements) ↳ Currently I am... (your most recent role) 3️⃣ ACTIVITY Posting on LinkedIn is scary, but it matters now more than ever. That's because LinkedIn shows "active" profiles higher in search results. 💡 To be considered "active" you just have to comment 3x/week (you can start by commenting on this post 😉 ) 4️⃣ KEYWORDS Add keywords throughout your Job Titles AND your skills section. Recruiters don't search for "Chief Happiness Officer" they search for "Director of Customer Success." 💡 Change your previous job titles to reflect what you actually did. You DON'T have to use the title your company gave you. 5️⃣ PHOTO & HEADER Check your privacy settings! Many LinkedIn profiles default to not showing your profile photo publicly. ‼️ A missing photo is a huge red flag to recruiters, make sure yours is set to public! Before you send even one more application, check these 5 parts of your profile. 👉 It's better to do the work up front than to send more applications and getting ghosted "for some reason." 👉 P.S. I just sent my "Guide To The ATS" to everyone who commented on my last post. If you missed it, just follow my profile and drop a comment below and I can send it to you too. _ #resume #hiring

2018: “Send me your resume." → 2024: “Send me your LinkedIn profile.” → 2025: “I found you on LinkedIn.” I spoke to several recruiters last week, and they aren’t just waiting for applications anymore. They’re proactively searching, shortlisting, and reaching out to candidates who already stand out. 94% of recruiters use LinkedIn to hire, research, and validate candidates. If you’re still treating your LinkedIn like an afterthought, you’re missing out. Here’s how to stay ahead in 2025: → Build your personal brand. In 2024, recruiters just checked your profile, especially the qualifications.  In 2025, they’re checking your content. Sharing insights, projects, and industry trends can make you a go-to expert. → Show, don’t just tell. A resume lists your job titles.  A LinkedIn profile should showcase your impact. Instead of “Software Engineer at X,” highlight what problems you solved and what results you drove. → Optimize for recruiter searches. The right keywords = more inbound opportunities. Use industry-specific terms in your headline, experience, and skills to show up in searches. → Expand your network the right way. Don’t just send connection requests. Engage with hiring managers and industry leaders. Comment on their posts, ask thoughtful questions, and get noticed before you even apply. → Make your profile recruiter-friendly. The best candidates make it easy for recruiters.  Have a clear headline, a strong ‘About’ section, and your DMs open for opportunities. 2025 isn’t about applying. It’s about being found. Are you making it easy for recruiters to find you? Or are you still waiting for job postings to appear? P.S. Follow me if you are an Indian job seeker in the U.S.  I talk about job search, interview prep, and salary negotiaiton.

The shortcut to massive visibility with recruiters on LinkedIn (+ 2X more interview invites) isn't: 1. Applying to hundreds of jobs 2. Treating LinkedIn like a job board 3. Making your profile a resume placeholder It's strategic LinkedIn engagement. I've been helping job seekers get job offers via LinkedIn for 15+ years. These are the 3 unexpected ways daily LinkedIn engagement has transformed my clients' job searches: 1. 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐨𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐏𝐨𝐬𝐭𝐬 Strategic engagement on LinkedIn allows you to: - Get noticed by recruiters without applying - Show your subject matter expertise - Build relationships with decision makers & industry thought leaders - Increase profile views by 4X - Land interviews through conversations, not applications There is no better tool to showcase your expertise to hiring managers. 2. 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐝 𝐭𝐨 𝐉𝐨𝐛 𝐎𝐟𝐟𝐞𝐫𝐬 Everyone talks about EasyApply no one talks about company connections. Yet, LinkedIn members with company connections are 4X more likely to get the job offer. 70% of LinkedIn members report they found their last job through a connection. And, we know in 2024 that 48% of all new hires were employee referrals. The data points to the wildly effective strategy of making connections/building relationships with people inside your target company. LinkedIn makes this very easy to do. Go to the company's LinkedIn page. See who you know, who you're already connected to, or who is a possible warm connection you can make. 3. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 I understand being hesitant to post on LinkedIn. Many of my clients were terrified of sharing content. But when you share valuable insights, you practice: - Your thought leadership - Your industry expertise - Your professional voice The more you share, the more visibility you get. Members who share content get 4X more profile views than those who only scroll. People hire those they know, like, and trust. When you post you build credibility and trust. Your connections, decision makers, hiring managers, recruiters - they all get to know you better. That's it! Want to learn the exact profile changes that generated an 8500% increase in profile views and interviews within 24 hours? Check the comments for a link to a free video I created with my top 5 hacks for getting more profile views and interview invitations. What's your biggest struggle when it comes to strategic engagement?

Most job seekers treat LinkedIn like a digital résumé. That’s why they struggle to stand out. Recruiters don’t just search for résumés. They look for professionals who actively show up. Here’s how to make LinkedIn work for you: 1️⃣ Optimize Your Profile ↳ Use a clear, professional headline that reflects your expertise. ↳ Write a compelling “About” section that tells your career story. ↳ Include keywords that match your target roles. 2️⃣ Create & Engage With Content ↳ Comment thoughtfully on industry posts to get noticed. ↳ Share insights, career lessons, or industry trends once a week. ↳ Support others—engagement builds relationships. 3️⃣ Network With Intention ↳ Connect with hiring managers and recruiters in your industry. ↳ Send personalized connection requests. ↳ Follow up with value—not just “I’m looking for a job.” 4️⃣ Stay Visible to Recruiters ↳ Turn on the “Open to Work” feature (without notifying your employer). ↳ Join relevant LinkedIn groups and contribute to discussions. ↳ Regularly update your skills and certifications. Recruiters are looking for experts, not just applicants. Be active, be valuable, and make them come to you. P.S. What’s one LinkedIn tip that worked for you? Drop it below! ⬇️ Watch full interview on Youtube with Orlando Haynes 🎙️

How I’d Use LinkedIn If I Only Had 30 Minutes a Day No time? No problem. You don’t need hours to build your LinkedIn presence just a smart strategy. Here’s how I’d maximize 30 minutes a day: ⏳ Minute 1-5: Check Notifications -Reply to comments on your posts. Engagement builds relationships. -Respond to DMs conversations lead to opportunities. ⏳ Minute 6-15: Comment on 3-5 Posts -Find posts in your niche and add thoughtful insights not just “Great post!” -Engage with potential clients or industry leaders to stay visible. ⏳ Minute 16-25: Create or Repurpose Content -Share a quick takeaway from a recent project, client conversation, or personal lesson. -Repurpose an old post with a fresh perspective. -If you don’t have time to post today, draft ideas for later. ⏳ Minute 26-30: Connect & Network -Send 1-2 personalized connection requests (mention something specific). -Follow up with a past connection relationships don’t grow by themselves. 💡 Bonus Tip: If you’re short on time, focus on consistency over perfection. 30 minutes daily beats 3 hours once a month. What’s your go-to LinkedIn routine? Let’s compare! ⬇️

Your LinkedIn profile could be sabotaging your job search. Even small missteps can send the wrong message. Here are 5 common mistakes I'm seeing on profiles right now, and what to do about them. 1️⃣ Your Images ➥Use Canva to make a LinkedIn banner. Include your primary role (or target) The options are endless! Do NOT use your company’s banner or brand here. It’s YOUR page. ➥Update your photo. Shoulders and up, and you are looking directly at the camera. It’s like a date - if you show to the interview and don’t look like your photo, it’s going to be awkward. 2️⃣ Your Headline ➥ This is area searched most by recruiters so use the space to identify what you do, what you want to do, and who you help. ➥If you've worked for big companies, it’s okay to include that, e.g., Ex-Google, etc. But, in general, do not include your company name in your headline. 3️⃣ Your About Section ➥It's your bio, on steroids! Write it in your own voice. It should reflect the tone and style of the industry you’re targeting and include key words for the work you do. ➥This is a great place to talk about your soft skills. So, not just what you do, but how and why you do it. 4️⃣ Your Experience ➥Make sure your resume and LinkedIn profile include the same roles and employers. LinkedIn has a feature to use for gaps in employment. Use it. ➥Include bullet points highlighting your achievements. ChatGPT can help. 5️⃣ Other Common Issues ➥500+ is the magic number for connections and pushes you up the list in recruiter searches. Start connecting! ➥Your school or employer is not visible below your banner. Make sure you’ve checked the box to pull them up. ➥Low or no activity. Recruiters want to see at least periodic engagement. It doesn’t take much - share posts, offer congratulations, or create your own content to show your expertise. 💡Bonus Tip💡 Concerned a boss or co-worker may interpret your LinkedIn engagement as a sign you want to leave? ➥Use LinkedIn’s security settings to TURN OFF notifications when you update your page. (You'll find them under Security & Privacy>Visibility) ➥On the off chance you get a question here’s the response: “I felt like my profile needed updating, it’s been a long time. I’m curious, what did you think of it?” The good news? These are quick fixes and you don't need to reinvent the wheel. 🎉You've got this and I've got you!🎉 ♻️ Share to help others with their LinkedIn profile 🔔 Follow Sarah Baker Andrus for more career strategies 📌Want job search support? DM me to chat!

5 Simple Steps to Land Your Dream Job Using LinkedIn: (This strategy got me multiple FAANG Interviews) Building my LinkedIn profile was the best decision of my life. After building my LinkedIn presence to 100,000+ followers and helping 1000’s of students, I've seen what actually works for job seekers. Here's my straightforward 5-step system to landing your next job: Step 1: Optimize Your Profile Like a Landing Page What to do: Treat your LinkedIn profile as your personal website. How to do it: -- Write a headline that shows your value, not just your title: "Sales Manager who increased revenue by 40%" vs "Sales Manager" -- Add a professional headshot (profiles with photos get 21x more views) -- Include 3-5 relevant skills in your summary with specific examples -- Turn on "Open to Work" so recruiters can see it Time needed: 2 hours, one-time setup Step 2: Network and Engage with Potential Employers What to do: Become visible to the companies you want to work for. How to do it: -- Follow employees from 10-15 target companies -- Connect with 30-50 employees each week with personalized messages -- Find my Networking template here: https://bit.ly/3ZTs5Ob -- Follow-up and ask for referrals to boost your job applications Time needed: 15 minutes daily Step 3: Create Content That Shows Your Expertise What to do: Post valuable content to demonstrate your knowledge. How to do it: -- Share one industry insight or lesson learned each week -- Use this format: Problem + Your Solution + Result/Takeaway -- Post on Tuesday-Thursday between 8-10 AM for maximum reach Time needed: 30 minutes weekly Step 4: The Strategic Outreach Method What to do: Connect with hiring managers and recruiters the right way. How to do it: -- After applying for a job, find the hiring manager on LinkedIn -- Send a connection request: "Hi [Name], I just applied for the [Role] position and would love to connect. I'm particularly excited about [specific company initiative]." -- Wait 2-3 days after they accept, then send a follow-up message -- Share why you're genuinely interested in their company (mention recent news, values, or projects) Time needed: 10 minutes per application Step 5: Track Your Progress and Double Down What to do: Monitor what's working and do more of it. How to do it: -- Check LinkedIn analytics weekly (who's viewing your profile?) -- Note which posts get the most engagement from your target audience -- Keep a simple spreadsheet: Company, Contact, Date Reached Out, Response -- Send a weekly update to your network about your job search progress Time needed: 15 minutes weekly BONUS: Optimize your LinkedIn profile with Wisedoc’s AI Tool Link: https://bit.ly/4jysnBj Remember: Consistency beats perfection. Start with Step 1 today, add one step slowly and steadily. I assure you, the results will soon follow. I hope this helps, All the best in your job search! P.S: I post FREE job search tips and resources. Connect with me for more such resources daily.