How to Use Keywords on Linkedin

3 Steps To Find Job-Winning LinkedIn Profile Keywords: You've probably heard that you need to optimize your LinkedIn profile. And while there are many profile sections to optimize, there's one foundational piece that underpins all of them: Keywords. Using the right keywords can help you land more connections, interviews, and offers. Using the wrong keywords can mean that you're wasting a whole bunch of time and energy on something that isn't going to get results. The goal of this post is to walk you through a simple, 3-step process for finding job-winning LinkedIn keywords that will actually move the needle in your job search: Step #1: Find (At Least) 5 Target Job Descriptions The first step in this process is to get a critical mass of job description data. Unlike resumes, where you can have a unique resume for each role you apply to, LinkedIn is a one-to-many setup. You only have one profile to cover all of the opportunities out there. That means we need to understand what keywords and skills are most prevalent across all the types of roles you're considering! Here's how: 1. Head to LinkedIn Jobs 2. Run a search for a target job title and put in all the filters you'd use as if you were planning to apply 3. Browse the available roles and look for ones that align with the type of job that meets your criteria 4. When you see it? Copy the job description and add it to a Google Doc Rinse and repeat for a minimum of 5 job descriptions (Note: Feel free to add more job descriptions if you'd like. The more you add, the more accurate the data will be but it will take longer to complete the exercise). Step #2: Use ResyMatch To Filter The Keywords Next, we'll use ResyMatch to parse through all the data in those job descriptions and pull out the keywords: 1. Head to ResyMatch.io 2. Change the scan type from "Resume Scan" to "Job Description Scan" 3. Paste all of the job descriptions from your Google Doc into the field and click "Start Job Description Scan" This will give you a list of all the relevant keywords that are present across the job descriptions you shared! Step #3: Identify The High Priority Keywords To Focus On We want to avoid over-optimization, so we need to be selective about the keywords we aim to target. Review your ResyMatch scan and make a note of the top 10 keywords. The top 5 that are listed are ones you should aim to weave into every section of your profile. The next 5 are keywords you should aim to include in areas with more room for text (About, Experience, Skills, etc). Now go weave them into your LinkedIn profile, focusing on your: - Headline - About section - Experience section - Skills When you're done with those updates, your LinkedIn profile should be optimized for your new set of keywords. That should help increase your chances of seeing more views from relevant employers, more outreach for relevant roles, and eventually more interviews and offers :)

Most job seekers treat LinkedIn like a resume. The ones who get hired treat it like a search engine. If you want to stand out to hiring managers and recruiters, here’s what actually matters. 1️⃣ Use keywords that hiring teams are searching for. Your headline and About section should be packed with clear, searchable terms related to your target roles. Think: → Product Manager | SaaS | Customer-Centered Design → Software Engineer | Cloud Infrastructure | Python and AWS This is how recruiters find you. If your profile is missing the right words, you stay invisible. 2️⃣ Tell your story with clarity, not buzzwords. The About section isn’t a list of adjectives. It’s a chance to show what you do, who you help, and the results you create. Specifics stand out. Vague summaries get skipped. Fill your profile with proof, not responsibilities. Instead of "managed a project," say > "Led a $5M system upgrade that cut costs by 22 percent." Stay active and visible. 3️⃣ Comment. Post. Engage. Five minutes a day keeps your network alive and your profile ranking higher in searches. Becoming visible will set you apart from the rest of candidates and the best way to do it is by staying active. Your resume gets you past the ATS. Your LinkedIn gets you in front of decision-makers. Treat it like the opportunity it is.

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐫𝐞𝐥𝐲𝐢𝐧𝐠 𝐨𝐧 𝐡𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐟𝐨𝐫 𝐫𝐞𝐚𝐜𝐡 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐰𝐞 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐭𝐚𝐥𝐤. What worked in 2022? Doesn’t work in 2025. And LinkedIn didn’t exactly send out a memo. For years, I published a hashtag eBook specifically to help folks in the 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 find the right ones to boost reach, relevance, and community. 𝐓𝐨𝐧𝐬 of partners and ISVs used it. It worked—𝘵𝘩𝘦𝘯. But late last year, LinkedIn made quiet (but massive) changes: 🚫 Hashtag followers? Gone. 🚫 Hashtags from profiles and company pages? Removed. 🚫 Suggested search terms? Nope—not anymore. Brutal, right? But here’s the truth: hashtags aren’t dead. They’ve just evolved. ✅ Today, they help with LinkedIn SEO (yep—impacting URLs) ✅ Still useful for LinkedIn Events and search context But the 𝐫𝐞𝐚𝐥 𝐩𝐥𝐚𝐲 𝐧𝐨𝐰? 👉 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬. LinkedIn has gone full semantic search—which means it now 𝘳𝘦𝘢𝘥𝘴 𝘧𝘰𝘳 𝘮𝘦𝘢𝘯𝘪𝘯𝘨, not just tags. 🎯 Use keywords in your headline, about section, experience, and every single post. 🎯 Think like Google—because LinkedIn search is acting more like it every day. 💬 So let me ask: Are your posts keyword-optimized for relevance? Or are you still playing the old hashtag game? It’s not about symbols anymore. It’s about 𝘴𝘶𝘣𝘴𝘵𝘢𝘯𝘤𝘦.