How to Unlock Opportunities on Linkedin

Swap “Open to work” for “Showcasing Your Work.” I get the eagerness to secure a position. Often, you might think broadcasting your job hunt and desires is the way. But here’s the catch: 1. Relying blindly on LinkedIn’s algorithm to draw viewers to your profile. 2. Not proactively engaging with individuals who could unlock opportunities. It’s akin to announcing an event in your city on Facebook just once, hoping for a crowd. The key? Aggressively market yourself, targeting companies you aspire to join. When I embraced this, interviews flowed in, and I landed my job! Here’s your game plan: Introducing the LUMM - Level Up Marketing Method. 1. Share your projects on LinkedIn, highlighting the challenges you overcame. 2. Distribute these projects to every recruiter and company you’ve encountered, keeping them in the loop with your advancements. The essence of step 2? Remain visible and top-of-mind. 3. Imagine applying for a job and then researching the recruiter. Present your projects to them, demonstrating your abilities, while informing them of your application. Here’s the difference: 👇🏾👇🏾 Option A: You tell me about your services and leave a card. Option B: You present your portfolio, addressing my specific needs because you’ve researched me. Which one seals the deal? An extra tip: Advance to a job interview’s next stage? Try sending your projects to the interviewing team or individual, aligning them with the required skills. Adopt this strategy and watch your job prospects soar. This is the path to lucrative roles, to becoming a standout star. Now, conversations revolve around your accomplishments, not just potential capabilities. You’re welcome!

I do not work in HR, and I am not a talent recruiter. However, I have spent my entire 23-year career selling creative people and their superpowers to prospective clients with a pretty good success rate. If you have been impacted by recent layoffs, follow these three steps to ensure you stand out from the crowd and increase your chances of landing your ideal job... 1. Re-write your Resume. a) Use the "About Me" section to write a short STORY about yourself. This makes your resume immediately engaging and unique to you. b) Include a "Professional Summary" (beneath the About Me section) to highlight key achievements throughout your career. c) For each previous place of employment, describe the BUSINESS SITUATION the company was in, the PROBLEM they had, why they hired you specifically, and the valuable OUTCOMES you delivered during your time there. (No need to explain HOW you achieved these outcomes - that is what an interview is for). While companies ask for specific skills and experience, they are really looking for new hires who can positively impact their business performance. 2. Export your LinkedIn Connections to Excel. Instructions here: https://lnkd.in/gm8nbkun Sort your connections by company name and review to see if you are connected to people at companies you would like to work for. 3. Reach out to each connection. Explain who you are, how you are connected, and the value you bring to companies like theirs, and state the next action you are looking for. E.g., chat with them to learn more about the company, meet a decision-maker or hiring manager, etc. Why this approach works... Following these steps highlights your UNCOMMON expertise and will elevate you in a category of one vs. one of many "experienced executives" applying for job postings. I have seen this approach provide the rationale for companies to create roles that previously didn't exist due to them seeing the projected ROI from making a proactive hire. I hope you find this helpful. Best of luck. Cheers, Moggsy x #JobAlert #GigAlert #JobSeekers #LayOffs #CreativeAdvertising #CMO

A job searcher who was laid off in January came to me for help They have been job searching for 1.5 months. Focusing exclusively on health-tech organizations. Their data looks like this: ✅ 60 applications ✅ 5 HR screeners ✅ 2 interviews (+1 second round) ✅ 1 unexpected coding interview (which didn’t go well) 🚫 0 offers They realized they needed a more structured approach, Especially for technical interviews and positioning in the job market. These are the challenges we identified: 𝟭) 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Small sample size, meaning low visibility. Needed to double down on what was actually getting results. 𝟮) 𝗦𝗰𝗿𝗲𝗲𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀: HR screens weren’t converting into more interviews, signaling a need to refine interview skills and positioning. 𝟯) 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗴𝗮𝗽𝘀: A coding interview caught them off guard, revealing a need for consistent daily coding practice. 𝟰) 𝗥𝗲𝘀𝘂𝗺𝗲 & 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Recruiters liked their resume, but some adjustments could boost SEO and niche positioning on LinkedIn to attract the right roles faster. The Plan I recommended: 𝗦𝘁𝗲𝗽 𝟭: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘃𝗼𝗹𝘂𝗺𝗲 - Identify which outreach method was yielding the most HR screeners and double down. - Reach out to warm connections strategically instead of just relying on job board applications. 𝗦𝘁𝗲𝗽 𝟮: 𝗗𝗮𝗶𝗹𝘆 𝗰𝗼𝗱𝗶𝗻𝗴 𝗽𝗿𝗲𝗽 - Start with HackerRank (warm-ups & common questions). - Progress to Datalemur & Stratascratch (ideal for DS interviews). - Then move to Leetcode (with structured practice). 𝗦𝘁𝗲𝗽 𝟯: 𝗥𝗲𝘀𝘂𝗺𝗲 & 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀 - Move education to the bottom to highlight impact first. - Add a summary section to frame expertise and niche more clearly. - Optimize LinkedIn SEO to ensure better recruiter visibility. 𝗦𝘁𝗲𝗽 𝟰: 𝗦𝗵𝗮𝗿𝗽𝗲𝗻 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 - Daily practice for HR screens to refine pitch & storytelling. - More mock coding interviews to avoid surprises in the future. 𝗞𝗲𝘆 𝗟𝗲𝘀𝘀𝗼𝗻𝘀: -> Preparation matters. Even an unexpected coding interview can be a learning moment. -> SEO isn’t just for websites. Small tweaks on LinkedIn and a resume can increase inbound recruiter attention. -> Networking takes time but pays off. A strong personal brand attracts the right people faster. -> Iterate & adapt. Job searching is data-driven, track what’s working and pivot accordingly. If you’re struggling to land interviews or convert them into offers, Drop your job search numbers in the comments, and I’ll reply with actionable tips! Example format: I’ve been job searching for 3 months: ~200 applications 6 screenings 0 referrals 1 interview 0 final rounds 0 offers My biggest struggle is _____. Let’s get you unstuck. If you liked this post, follow me, Jaret André for daily job search content.