How to Optimize LinkedIn Profiles for Creatives

People Google everything. Including you. Before meetings, interviews, or even dates, your online presence is scrutinized. It's not just about looking good online, it's about strategically positioning yourself as an authority in your field. Here's how to make your PERSONAL BRAND stand out: 1. Create content that showcases your expertise • Write articles or blog posts on industry trends • Share insights from your professional experiences • Showcase unique stories from your personal client experiences. 2. Use SEO to ensure your content ranks • Research relevant keywords in your industry • Optimize your LinkedIn profile with these keywords • Include them naturally in your content titles and descriptions 3. Build a network that amplifies your voice • Engage meaningfully with others' content • Collaborate on projects or co-create content • Participate in relevant LinkedIn groups and discussions 4. Consistency is key • Maintain a regular posting schedule • Ensure your messaging aligns across all platforms • Keep your visual branding cohesive (profile picture, banner, etc.) 5. Showcase your achievements • Update your profile with recent accomplishments • Share case studies or success stories • Request and display recommendations from colleagues These strategies can transform your digital footprint from a mere online presence into a powerful personal brand. It opens doors to new opportunities, builds credibility, and creates a lasting impression in the minds of potential employers, clients, or partners. What steps are you taking to enhance your online presence? P.S. Need help with your personal brand? Send me a DM. #PersonalBranding #ProfessionalDevelopment #OnlinePresence #LinkedInTips

Creating a Profile that Sells: Beyond the Basics Your LinkedIn profile is a living, breathing sales tool that needs constant updates. When done right, it looks professional and drives action, turning visitors into potential clients or collaborators. Let’s talk about going beyond aesthetics and optimizing your profile for real conversions. Here’s how: ➡️ Lead with clarity Your headline and summary should immediately communicate who you help and how you do it. Too many people focus on their job titles instead of the value they offer. Be clear about your niche and the problem you solve. ➡️ A Call-to-Action that counts Don't leave your audience wondering what to do next. Include a strong call to action in your summary and work experience sections. Whether it's booking a consultation, joining a newsletter, or simply connecting, make it easy for them to take that next step. ➡️ Social proof is gold Showcase recommendations and endorsements to back up your claims. People are more likely to trust you when they see others vouching for your expertise. ➡️ Content matters Use LinkedIn's media options to your advantage. Upload relevant videos, presentations, or links to showcase your work in action. ➡️ SEO for Visibility Optimize your profile with keywords your target audience is searching for. From your headline to your skills, using the right terms will help your profile get discovered by the right people. Your profile should reflect who you are and actively work to convert those who view it into leads or opportunities. Refine it, and you’ll see more meaningful engagements. Let’s get those conversions rolling! What’s one area of your profile you’re thinking about optimizing? #linkedinstrategy #profileoptimization #leadgeneration #socialproof #clientconversion

I analyzed 100 top-performing LinkedIn profiles. Here's what 90% of them are missing: 1. Keyword-rich headline • Don't just list your job title • Include industry + key skills + results • Example: "Digital Marketing Strategist | 10x ROI for E-commerce Brands | SEO, PPC, CRO Expert" 2. Story-driven "About" section • Start with a hook (problem you solve) • Share your unique journey and how you help clients • End with clear CTA 3. Custom URL • linkedin.com/in/yourname • Boosts searchability in LinkedIn and Google • Looks more professional 4. Featured section showcase • Pin your best content • Include case studies, articles, videos, or opt-ins • Refresh quarterly 5. Recommendations strategy • Give to receive (aim to have 10) • Ask satisfied clients/colleagues • Prompt them with specific achievements and keywords 6. Skills endorsements hack • Remove irrelevant skills - use keywords • Prioritize top 3 for your niche • Endorse others strategically 7. Projects section optimization • Post case studies • Add clients/colleagues as collaborators • Drive people to read from your About Summary 8. Banner image branding • Include your website or offer (webinar, checklist, calendar) • Use brand colors • Add a clear CTA Want my full 2025 LinkedIn Profile Optimization Checklist? Comment "OPTIMIZE" below and I'll send it your way.

Advice for women in their 20s “Instagram is cute, but I need you to take LinkedIn seriously.” - Brandon Smithwrick 🧠 Invest in your professional presence. Optimize your LinkedIn profile. 1. Use a Professional Photo Importance: Profiles with photos get up to 21x more views. Action: Choose a recent, professional, and approachable photo. Pro Tip: Set your profile visibility to ‘Public’ to increase reach. 2. Create a Short Profile Post or Video Introducing Yourself Purpose: Introduce yourself in a post or 30-second video. Action: Be conversational, share your story, and highlight your expertise. 3. Craft a Headline That Shows Who You Are Opportunity: Showcase who you are, not just your job title. Action: Highlight your expertise, personality, and what you bring to the table. Pro Tip: Add name pronunciation and pronouns. 4. Turn on Creator Mode to Highlight Your Content Benefit: Access features like analytics, newsletters, and LinkedIn Live. Action: Turn on Creator Mode. 5. Feature Your Best Work in the Featured Section Use: Highlight important work, links, videos, and articles. Action: Select 2-3 pieces of content you are most proud of and showcase them in the Featured section. 6. Write a Compelling About Section Function: Your personal elevator pitch. Action: Summarize your mission, motivation, and skills in a few paragraphs or bullet points. Include key achievements and what drives you. 7. Detail Your Experience with Clear, Concise Achievements Content: Focus on your current role, projects, accomplishments, and impact. Action: Write about specific projects, results, and the value you brought to your roles. Use bullet points for clarity. Pro Tip: Pin work (e.g., videos, presentations) to each experience to showcase your work. 8. Post Valuable, Engaging Content Regularly Content: Share insights, tips, and stories that add value to your audience. Action: Post weekly, using a natural and conversational tone. Use 3-5 relevant hashtags. Pro Tip: Share leadership or career advice with personal stories to make it unique. 9. Engage with Your Network Authentically Engagement: Like, comment, and share posts from your connections. Action: Ask questions, join discussions, and provide thoughtful feedback to others' posts. 10. Build Meaningful Connections Networking: Connect with people in your industry, mentors, and peers. Action: Personalize connection requests and follow up with a message to start a conversation. Your network wants to support you. They want to refer you for jobs and recommend your business. Make it easy for them by having a strong LinkedIn presence. Don’t underestimate the power of LinkedIn in shaping your career. What advice do you have for women in their 20s? Please share in the comments ⬇️ If you found this helpful, follow Caitlyn Kumi and Miss EmpowHer for more personal and professional development content.

How to get noticed by recruiters on LinkedIn in 2025 ⬇️ LinkedIn has evolved far beyond a job board, it's now a powerful platform for professional visibility where the right strategy can have recruiters approaching you instead of the other way around. After years of recruiting executives across industries, here's what actually catches our attention: 1. Treat your profile as your professional brand: Your profile is often our first impression of you. Ensure it showcases not just what you do, but the value you bring: • A clear, professional headshot (increases profile views by 14x) • A headline that sells your expertise and value proposition • An "About" section that tells your professional story, highlighting key achievements and measurable impact • Experience descriptions that emphasize results, not just responsibilities 2. Follow companies you want to work for: • Many don't realize that recruiters can see who's engaging with company content. When you consistently interact with a company's posts, your name becomes familiar to their talent acquisition team. 3. Connect with decision-makers and teams: • Don't just follow company pages, connect with the humans behind them: • Identify and connect with hiring managers in your target department • Engage meaningfully with content from employees at your target companies • Comment thoughtfully on their professional milestones These connections create warm pathways to opportunities before they're broadly advertised. 4. Consider LinkedIn Premium if budget allows: • While not essential, Premium offers advantages: • InMail credits to message recruiters directly • Enhanced profile visibility in searches • Insights on who's viewing your profile That said, strategic engagement can still get you noticed without this investment. 5. Create content, don't just consume it: • The LinkedIn algorithm favors creators, start sharing your: • Professional accomplishments and learnings • Industry insights with your unique perspective • Thoughtful comments on trending topics in your field Consistent content creation positions you as engaged and knowledgeable in your space. The most successful job seekers approach LinkedIn as a relationship-building platform rather than just a job board. Start implementing these strategies consistently, and you'll likely find opportunities coming to you rather than always hunting for them. Check out my newsletter for more insights here: https://lnkd.in/ei_uQjju #executiverecruiter #eliterecruiter #jobmarket2025 #profoliosai #resume #jobstrategy #linkedinoptimization #recruitertips

🚀 Job searching on LinkedIn? Make sure your profile is working for you, not against you. Here’s your ultimate checklist to get recruiter-ready: 1. Headline that packs a punch 🔹 Go beyond your job title and share your specialties and goals. 📝 Example: “Marketing Specialist | Content Strategist | Driving Growth Through SEO” 2. Professional photo 🔹 Use a clear, high-quality photo that matches your industry vibe. 3. About section that tells your story 🔹 Start with a hook, highlight your wins with bullet points, and use relevant keywords. 4. Skills that match your dream role 🔹 Keep your Skills & Endorsements aligned with your target roles. 5. Experience that shows results 🔹 Use concise, impact-focused descriptions, quantify your achievements. 6. Keyword optimization 🔹 Pull keywords from job listings and work them into your profile naturally. 7. Custom URL 🔹 Clean it up to something like: linkedin.com/in/yourname 8. Banner image that reflects your brand 🔹 Use visuals that support your personal brand or career goals. 9. Build a real network 🔹 Connect with peers, mentors, and recruiters, personalize your invites. 10. Strong recommendations 🔹 Ask former colleagues to highlight your key skills and strengths. 11. Show up consistently 🔹 Post, comment, and engage to keep your profile active. 12. Turn on Open to Work 🔹 Signal to recruiters what roles and locations you’re targeting. 13. Add certifications and courses 🔹 Demonstrate your commitment to learning and growth. 14. Upload work samples 🔹 Share case studies, portfolios, or decks that showcase your abilities. 15. Use the Featured section 🔹 Pin standout posts, achievements, or projects. 16. Follow the right people 🔹 Engage with content from target companies and recruiters. 17. Post regularly 🔹 Keep your name visible with thoughtful content and updates. 18. Set job alerts 🔹 Get notified when new opportunities that match your goals go live. ✅ These simple tweaks can seriously boost your visibility and help you land your next opportunity. 💬 Which one of these are you already doing and which will you tackle next? ♻️ Repost and help others in your network. 👉 Follow Ricardo Cuellar for more practical HR tips and job search strategies.

LinkedIn is no longer just a job board—it’s YOUR billboard. Here's a quick optimization you can make in under 10 minutes: *leverage storytelling* The problem: Most professionals treat LinkedIn like a static CV. A bullet-pointed career history that might get a skim but rarely makes a lasting impression. The solution: Storytelling. Humans connect with narratives, not job titles. Don’t just tell people what you’ve done—show them HOW you’ve evolved. Share why you pursued certain roles, what you’ve learned from failures, and how your experiences have shaped your expertise today. Example: Instead of saying, “I increased social media engagement by 45%,” say, “I turned a struggling brand with zero online presence into a community with 45% higher engagement by launching a content strategy rooted in real customer stories.” Exemplify. Exemplify. Exemplify. Got a hot #tip? Comment below!