How to Optimize Linkedin for Career Growth

I constantly get recruiter reachouts from big tech companies and top AI startups- even when I’m not actively job hunting or listed as “Open to Work.” That’s because over the years, I’ve consciously put in the effort to build a clear and consistent presence on LinkedIn- one that reflects what I do, what I care about, and the kind of work I want to be known for. And the best part? It’s something anyone can do- with the right strategy and a bit of consistency. If you’re tired of applying to dozens of jobs with no reply, here are 5 powerful LinkedIn upgrades that will make recruiters come to you: 1. Quietly activate “Open to Work” Even if you’re not searching, turning this on boosts your visibility in recruiter filters. → Turn it on under your profile → “Open to” → “Finding a new job” → Choose “Recruiters only” visibility → Specify target titles and locations clearly (e.g., “Machine Learning Engineer – Computer Vision, Remote”) Why it works: Recruiters rely on this filter to find passive yet qualified candidates. 2. Treat your headline like SEO + your elevator pitch Your headline is key real estate- use it to clearly communicate role, expertise, and value. Weak example: “Software Developer at XYZ Company” → Generic and not searchable. Strong example: “ML Engineer | Computer Vision for Autonomous Systems | PyTorch, TensorRT Specialist” → Role: ML Engineer → Niche: computer vision in autonomous systems → Tools: PyTorch, TensorRT This structure reflects best practices from experts who recommend combining role, specialization, technical skills, and context to stand out. 3. Upgrade your visuals to build trust → Use a crisp headshot: natural light, simple background, friendly expression → Add a banner that reinforces your brand: you working, speaking, or a tagline with tools/logos Why it works: Clean visuals increase profile views and instantly project credibility. 4. Rewrite your “About” section as a human story Skip the bullet list, tell a narrative in three parts: → Intro: “I’m an ML engineer specializing in computer vision models for autonomous systems.” → Expertise: “I build end‑to‑end pipelines using PyTorch and TensorRT, optimizing real‑time inference for edge deployment.” → Motivation: “I’m passionate about enabling safer autonomy through efficient vision AI, let’s connect if you’re building in that space.” Why it works: Authentic storytelling creates memorability and emotional resonance . 5. Be the advocate for your work Make your profile act like a portfolio, not just a resume. → Under each role, add 2–4 bullet points with measurable outcomes and tools (e.g., “Reduced inference latency by 35% using INT8 quantization in TensorRT”) → In the Featured section, highlight demos, whitepapers, GitHub repos, or tech talks Give yourself five intentional profile upgrades this week. Then sit back and watch recruiters start reaching you, even in today’s competitive market.

What the top 1% of LinkedIn creators do differently 👇 Here’s what I’ve learned from testing, analyzing, and optimizing my own LinkedIn presence - and supporting others doing the same. After digging into data from over 25,000 profiles (shoutout to AuthoredUp research 📊), one thing became clear: ↳  Visibility is earned - not just by what you say, but when and how often you say it. Here are a few principles that have helped me (and others) grow sustainably: 𝗧𝗶𝗺𝗶𝗻𝗴 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 LinkedIn’s algorithm boosts posts that pick up early traction. → Tuesday to Thursday consistently perform best → Monday is solid → Friday and weekends? Usually a drop-off 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 > 𝗩𝗶𝗿𝗮𝗹𝗶𝘁𝘆 Posting 3–4 times a week is the sweet spot. It tells the algorithm: this person shows up. And over time, it tells your audience the same. 𝗗𝗮𝘁𝗮 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 I love working with data - because it shows everything: ↳ When people engage? What topics resonate? Which formats underperform? Where your posting gaps are? Check your LinkedIn #analytics weekly. Treat it like a dashboard for growth. 𝗦𝘁𝘂𝗱𝘆 𝘁𝗵𝗲 𝗳𝗲𝗲𝗱 𝗹𝗶𝗸𝗲 𝗶𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 ↳ What are the top voices in your niche doing? Which post formats are dominating? How do they start conversations - and sustain them? You don’t need to copy. You need to learn. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 Use a calendar or tracker to plan your week. Structure posts using the 𝗘𝗘𝗜 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: →📚 Education → 🎭 Entertainment →🚀 Inspiration You don’t need to reinvent yourself every post—just rotate your perspective. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 This goes beyond posting. Comment. Respond. Start conversations in DMs. The more active you are, the more visible you become. If you’re serious about LinkedIn - don’t rely on guesswork. Build a feedback loop. ↳ Test. Analyze. Adjust. Repeat. It’s not just about being seen. It’s about being remembered - and trusted. 🚀 Want personalized help growing your LinkedIn presence? Book a 𝟭:𝟭 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 with me here: https://lnkd.in/gfFh4m6e Let’s turn your content into consistent visibility, credibility, and real opportunities. _______________________________________ Enjoy this? ♻️ Repost it to your network and subscribe on Substack https://lnkd.in/gEKRbt6p for more news on #AI, #Investing and  #Innovation 🧠

Your LinkedIn profile is a 24/7 inbound job magnet if you set it up right! It's an opportunity to have the hottest companies and hiring managers chasing you rather than you running after them. Impossible? Hell no. It’s how I got my senior product position at Affirm and the same story for VP of product at Apollo. Here’s the complete guide to converting your LinkedIn profile into a job-attracting asset: — 𝟭. 𝗛𝗘𝗔𝗗𝗟𝗜𝗡𝗘 Don't use generic headline templates mentioning your job title and company name. ↳ Highlight your expertise or niche. ↳ Mention companies for credibility. ↳ Add a secondary offer; are you a coach, speaker, or consultant? ↳ Example: "Senior Product Manager @ TechCo | Driving B2B SaaS Growth 🚀 | Ex-Google, Ex-Amazon | Product Leadership Coach" — 𝟮. 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 Think of your "About" section as your personal story. ↳ Experience summary showcasing your value. ↳ Use storytelling to highlight your key achievements (don’t forget to mention numbers/results) with a personal touch. ↳ Wrap up by stating what kind of roles or challenges you’re interested in next. — 𝟯. 𝗣𝗥𝗢𝗙𝗜𝗟𝗘 𝗣𝗜𝗖𝗧𝗨𝗥𝗘 𝗔𝗡𝗗 𝗖𝗢𝗩𝗘𝗥 𝗜𝗠𝗔𝗚𝗘 How people perceive you depends a lot on how you visually present yourself. Here’s how to do it right: ↳ High-quality and professional headshot. Use AI if you don’t have a good photo. ↳ Don’t use cover photos for vague quotes; use it to highlight your achievements, awards, reviews, your products, etc. — 𝟰. 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 Your experience section is where the real depth comes in. ↳ Go beyond job duties and focus on the specific results and outcomes you achieved. ↳ Use the Situation, Action, Result (SAR) framework to highlight what you did and how it made an impact. (e.g., “Increased customer retention by 25% in 6 months”). ↳ Use industry-specific keywords so recruiters can easily find you in searches. — 𝟱. 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗦𝗘𝗧𝗧𝗜𝗡𝗚𝗦 ↳ Simplify your LinkedIn URL (e.g., linkedin.com/in/YourName) with a custom URL. ↳ Make sure to add a link to your portfolio, website, or a side project directly in your profile. ↳ Regularly review your contact info and make it easy for recruiters to reach out to you. — 𝟲. 𝗥𝗘𝗖𝗢𝗠𝗠𝗘𝗡𝗗𝗔𝗧𝗜𝗢𝗡𝗦 Think of recommendations as built-in references that add credibility to your profile. ↳ Reach out to people who can specifically highlight your key skills and achievements. ↳ Aim for a variety of recommendations—managers, colleagues, and clients. ↳ Pin your top 2-3 recommendations. — 𝟳. 𝗦𝗞𝗜𝗟𝗟𝗦 The "Skills" section helps you appear in searches and validates your expertise: ↳ Choose skills that define your professional strengths, and pin your top 3. ↳ Take LinkedIn skill assessments to add credibility with “verified” badges. — If you want to dive deeper into how to do it all with real-time examples and breakdowns, check out the guide below in comments.

As someone who has experienced the benefits of LinkedIn firsthand after a mass layoff, here are my 7 tips for how this platform can help you land your next job: ✅ 𝐁𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝: Your LinkedIn profile is your personal brand, so make sure it's top-notch. Have a good profile picture and a catchy headline. According to a survey by LinkedIn, 70% of employers say they check candidates' social media profiles. ✅𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞: Your LinkedIn profile is your digital resume, so it's crucial to make it stand out and showcase your skills and experience in your About and featured sections. You can add documents, videos, links, and posts. As many as you want to showcase. According to LinkedIn, members with at least five skills listed on their profile receive up to 17 times more profile views than those with fewer than five skills. ✅𝐍𝐞𝐭𝐰𝐨𝐫𝐤, 𝐧𝐞𝐭𝐰𝐨𝐫𝐤, 𝐧𝐞𝐭𝐰𝐨𝐫𝐤: Connect with people in your industry, whether it's through groups, events, or one-on-one outreach. Building relationships is key to finding job opportunities, and LinkedIn makes it easy to connect with professionals from all over the world. Just don't end up in Linkedin jail by sending too many at once ;) ✅𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Position yourself as an expert in your field by sharing your knowledge and insights. Write articles, post videos, and engage with others on the platform through comments. Post at least 3 times a week. This will help establish your credibility and increase your visibility to potential employers. ✅𝐒𝐭𝐚𝐲 𝐞𝐧𝐠𝐚𝐠𝐞𝐝: To make the most of LinkedIn, you need to be active & engaged on the platform. This means regularly sharing content, commenting on others' posts, & responding to messages and connection requests. A survey by Jobvite found that 55% of recruiters consider a candidate's engagement with content on LinkedIn to be a positive indicator of their interest in a job. By sharing relevant content, commenting on posts, & engaging with others, you can demonstrate your passion for your industry and your willingness to contribute to the conversation. ✅𝐅𝐨𝐥𝐥𝐨𝐰 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐲𝐨𝐮'𝐫𝐞 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧: LinkedIn allows you to follow companies and stay up-to-date on their latest news and job openings. This is a great way to learn more about the companies you're interested in and stay on top of their hiring needs. Engage with their postings. ✅𝐁𝐞 𝐩𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞: Don't wait for job opportunities to come to you - be proactive and reach out to companies and recruiters. Use LinkedIn's job search function to find positions that match your skills and experience and apply directly through the platform. And most importantly, JUST SHOW UP. What other #Linkedin advice can you add to my list? ⬇ #layoffs #layoffs23 #jobseekersupport

5 Simple Steps to Land Your Dream Job Using LinkedIn: (This strategy got me multiple FAANG Interviews) Building my LinkedIn profile was the best decision of my life. After building my LinkedIn presence to 100,000+ followers and helping 1000’s of students, I've seen what actually works for job seekers. Here's my straightforward 5-step system to landing your next job: Step 1: Optimize Your Profile Like a Landing Page What to do: Treat your LinkedIn profile as your personal website. How to do it: -- Write a headline that shows your value, not just your title: "Sales Manager who increased revenue by 40%" vs "Sales Manager" -- Add a professional headshot (profiles with photos get 21x more views) -- Include 3-5 relevant skills in your summary with specific examples -- Turn on "Open to Work" so recruiters can see it Time needed: 2 hours, one-time setup Step 2: Network and Engage with Potential Employers What to do: Become visible to the companies you want to work for. How to do it: -- Follow employees from 10-15 target companies -- Connect with 30-50 employees each week with personalized messages -- Find my Networking template here: https://bit.ly/3ZTs5Ob -- Follow-up and ask for referrals to boost your job applications Time needed: 15 minutes daily Step 3: Create Content That Shows Your Expertise What to do: Post valuable content to demonstrate your knowledge. How to do it: -- Share one industry insight or lesson learned each week -- Use this format: Problem + Your Solution + Result/Takeaway -- Post on Tuesday-Thursday between 8-10 AM for maximum reach Time needed: 30 minutes weekly Step 4: The Strategic Outreach Method What to do: Connect with hiring managers and recruiters the right way. How to do it: -- After applying for a job, find the hiring manager on LinkedIn -- Send a connection request: "Hi [Name], I just applied for the [Role] position and would love to connect. I'm particularly excited about [specific company initiative]." -- Wait 2-3 days after they accept, then send a follow-up message -- Share why you're genuinely interested in their company (mention recent news, values, or projects) Time needed: 10 minutes per application Step 5: Track Your Progress and Double Down What to do: Monitor what's working and do more of it. How to do it: -- Check LinkedIn analytics weekly (who's viewing your profile?) -- Note which posts get the most engagement from your target audience -- Keep a simple spreadsheet: Company, Contact, Date Reached Out, Response -- Send a weekly update to your network about your job search progress Time needed: 15 minutes weekly BONUS: Optimize your LinkedIn profile with Wisedoc’s AI Tool Link: https://bit.ly/4jysnBj Remember: Consistency beats perfection. Start with Step 1 today, add one step slowly and steadily. I assure you, the results will soon follow. I hope this helps, All the best in your job search! P.S: I post FREE job search tips and resources. Connect with me for more such resources daily.