Creative Ways to Comment on LinkedIn Posts

Your most valuable LinkedIn content isn't what you're posting, it's what you're saying on other people's posts. It hit me after months of meticulously crafting my content with little to show for it. I had been following all the "expert" advice: consistent posting schedule, polished visuals, and thought leadership topics. My engagement metrics looked decent on paper. Something unexpected happened when I traced back the actual business opportunities I'd generated. The quality leads weren't from my carefully crafted posts, they came from thoughtful comments I'd left on OTHER people's content. This discovery completely shifted my approach. Most professionals obsess over their post performance while overlooking a more powerful opportunity: STRATEGIC COMMENTING. Here's why it works: COMMENTS BUILD RELATIONSHIPS, NOT JUST VISIBILITY When you leave a thoughtful comment, you're joining a conversation rather than starting one. You're entering an environment where people are already engaged and receptive. COMMENTS DEMONSTRATE EXPERTISE WITHOUT SELF-PROMOTION Adding genuine value in comments shows your expertise contextually. It feels natural, not forced or promotional. COMMENTS POSITION YOU AS A COLLABORATOR, NOT A BROADCASTER The psychology is different. You're contributing to a community discussion rather than asking for attention on your own platform. But what exactly makes a comment "thoughtful"? It's not just saying "Great post!" or dropping an AI-generated response. Truly effective comments: > SHARE RELEVANT PERSONAL EXPERIENCE: "I tried this approach with a client last year and discovered..." > ASK INSIGHTFUL QUESTIONS: Not basic questions, but ones that expand the conversation in valuable ways. > RESPECTFULLY ADD MISSING CONTEXT: "This works brilliantly in enterprise settings. For SMBs, I've found that..." > CONNECT IDEAS ACROSS CONVERSATIONS: "This reminds me of what [Person] was saying about..." > OFFER SPECIFIC EXAMPLES: Concrete illustrations that make concepts more applicable. This approach follows what Robert Cialdini identified as social proof and reciprocity (two powerful principles of influence). When you thoughtfully contribute to someone else's conversation, you're building trust before asking for anything in return. Here's what happened when I started prioritizing strategic comments alongside my own content: > I began having meaningful conversations that continued in direct messages > I received connection requests from people who noticed my contributions > "Cold" outreach became warmer because people recognized my name > Sales calls felt more like continuations of existing discussions Instead of trying to pull people to my content, I was meeting them where they were already engaged. Success on LinkedIn isn't just about creating content that performs well, it's about engaging in ways that build relationships that convert.

Most people post on LinkedIn for Lead Gen. Few people comment. But here’s the kicker: commenting can generate more leads than posting. Our commenting strategy generated more qualified leads in 60 days than 3 months of posting ever did. Here's the exact system I built to automate 90% of the process: The Problem with Traditional LinkedIn: Everyone's obsessed with follower counts and viral posts. But the reality is that 90% of LinkedIn users don't have a large following. So, generating leads from posts is incredibly hard. Meanwhile, thoughtful comments on high-engagement posts? They get seen by thousands who are already interested in your topic. I’ve been testing a strategy that blends: → Social listening → Automation & agents → A commenting playbook Here’s what I found 👇 First, I built Boolean queries in Trigify to find people posting about keywords like: “social listening” AND ("B2B" OR “lead gen” OR “GTM” OR “rev ops”) That gave me a live feed of topical posts across multiple social media platforms.. Then I automated the workflow: → Send the posts into n8n → Enrich profiles via API (filter: >15k followers for reach) → Run AI to decide if I can add real value → Draft a comment idea for me (not a copy-paste) → Send it to Slack for review + edit Result? → 2–5 high-value comment opportunities per day → Posts ranked for value-add potential, not noise → AI-powered but human delivered engagement I don’t let AI comment for me (it’s too obvious). Instead, I let it suggest angles and I refine. This way I’m: 1. Driving reach through smart commenting 2. Building authority in real conversations 3. Turning social signals into actual lead gen Posting matters. But commenting strategically—on the right posts, at the right time—might just be the most underrated growth channel in 2025. Most people get it wrong: They spray generic comments everywhere hoping something sticks. Would you rather spend time crafting another post… Or jump into the right conversation where your buyers already are?

Y'all gotta stop leaving comments like: 🚫 Congrats! 🚫 Great post! 🚫 I’m interested. …and then wondering why nobody’s checking for you on LinkedIn. Listen, this ain’t Instagram. You can’t double-tap your way into a new job over here. You gotta start commenting with something meaningful if you want to get the attention of recruiters, industry leaders, and hiring teams. That means: ✅ Start adding your personal take on a topic instead of just hitting share. ✅ Try sharing an experience that others can learn from. ✅ Ask a thoughtful question or mention something of value. Understand that comments are content. Every time you drop a relevant or funny comment under someone’s post, you’re showing people how your mind works. (Remember your activity section is public.) That’s how I built my following and increased my profile views. Today, most of my profile action goes down in the DMs. Your goal is to be memorable and insightful. Try not to take the quick route with the LinkedIn AI-generated comments. 🙄👎🏾 When the right people see you showing up with confidence and clarity, they'll respond to you instead of scrolling right past you. I’m here to help you become a vibe and a recognizable brand in these comments. Ok?!

People often ask me how to grow on LinkedIn. They usually expect a post strategy. But the posting is only half the game. The other half? How you show up for other people. Here’s a real example. I left a comment on a post from Richard Branson, a story about how a crew member saved his life decades ago and now captains one of his Virgin Voyages ships. I didn’t comment to get attention. I just shared a genuine thought about how the best connections often come from unexpected moments. That comment?  ✅ Over 4,300 impressions I followed up with a quick thank-you when Richard replied. That second comment?  ✅ Over 1,600 impressions And for anyone unfamiliar, an impression means your comment showed up in someone’s feed. It doesn’t mean they clicked or liked it. It means LinkedIn thought your voice was worth sharing with others. Why does that matter? Because every impression is a brand touchpoint. It's awareness. It's your name and your perspective showing up in the right rooms, without paying for ads or shouting into the void. The more quality impressions you earn, the more likely the right people start noticing you, engaging with you, and reaching out to you. All from two comments. Not a post. Not an ad. Not a DM. Just being human. And showing up. This is why we preach engagement at StandOut Authority. Not just because it’s a strategy, but because it works. The algorithm rewards participation that adds value. If you’re serious about growing your visibility here, start today by commenting with intention:  🔵 Find a post that resonates.  🔵 Share something thoughtful, helpful, or personal in the comments.  🔵 Show up like someone who wants to build relationships, not just a brand. The results might surprise you. #LinkedInGrowth #ContentStrategy