Benefits of Having a Strong Linkedin Presence

I constantly get recruiter reachouts from big tech companies and top AI startups- even when I’m not actively job hunting or listed as “Open to Work.” That’s because over the years, I’ve consciously put in the effort to build a clear and consistent presence on LinkedIn- one that reflects what I do, what I care about, and the kind of work I want to be known for. And the best part? It’s something anyone can do- with the right strategy and a bit of consistency. If you’re tired of applying to dozens of jobs with no reply, here are 5 powerful LinkedIn upgrades that will make recruiters come to you: 1. Quietly activate “Open to Work” Even if you’re not searching, turning this on boosts your visibility in recruiter filters. → Turn it on under your profile → “Open to” → “Finding a new job” → Choose “Recruiters only” visibility → Specify target titles and locations clearly (e.g., “Machine Learning Engineer – Computer Vision, Remote”) Why it works: Recruiters rely on this filter to find passive yet qualified candidates. 2. Treat your headline like SEO + your elevator pitch Your headline is key real estate- use it to clearly communicate role, expertise, and value. Weak example: “Software Developer at XYZ Company” → Generic and not searchable. Strong example: “ML Engineer | Computer Vision for Autonomous Systems | PyTorch, TensorRT Specialist” → Role: ML Engineer → Niche: computer vision in autonomous systems → Tools: PyTorch, TensorRT This structure reflects best practices from experts who recommend combining role, specialization, technical skills, and context to stand out. 3. Upgrade your visuals to build trust → Use a crisp headshot: natural light, simple background, friendly expression → Add a banner that reinforces your brand: you working, speaking, or a tagline with tools/logos Why it works: Clean visuals increase profile views and instantly project credibility. 4. Rewrite your “About” section as a human story Skip the bullet list, tell a narrative in three parts: → Intro: “I’m an ML engineer specializing in computer vision models for autonomous systems.” → Expertise: “I build end‑to‑end pipelines using PyTorch and TensorRT, optimizing real‑time inference for edge deployment.” → Motivation: “I’m passionate about enabling safer autonomy through efficient vision AI, let’s connect if you’re building in that space.” Why it works: Authentic storytelling creates memorability and emotional resonance . 5. Be the advocate for your work Make your profile act like a portfolio, not just a resume. → Under each role, add 2–4 bullet points with measurable outcomes and tools (e.g., “Reduced inference latency by 35% using INT8 quantization in TensorRT”) → In the Featured section, highlight demos, whitepapers, GitHub repos, or tech talks Give yourself five intentional profile upgrades this week. Then sit back and watch recruiters start reaching you, even in today’s competitive market.

I've been on LinkedIn since 2011, and intentionally building a brand since 2016 - here's how I received two killer outcomes, the same ones that are being chased by the executives we build brands for on LinkedIn: 1. 80%+ of our leads come from LinkedIn because our content builds trust, puts a face to our company, and is a drip campaign of who we are + what we stand for to millions and millions of eyes. Consider this: in August, the #samsales team generated nearly 1.5 million impressions on our thought leadership? How would we have gotten the word out about that otherwise? Our newsletter/marketing collateral only hits 25K subscribers, further, we're one of a few dozen emails clamoring for attention to get opened that day vs. a quick hit post that they'll see as they scroll - we simply can't do there what we can do here. It has to be part of your modern marketing funnel, if it isn't already. 2. Internal and external awareness and transparency in leadership. We love hearing, "Global employees are sending me emails and Slacks saying how much they appreciate learning about my journey and stories - it's created deeper connections and easier ways for us to connect with our teams virtually and in-person." The internal win is awesome, and when you pair that with the external visibility it then drives to be promoted across divisions, to serve on boards, to be on webinars, to speak at conferences, to be quoted in publications...well, then you create an incredible flywheel effect of exposure and subsequently inbound leads that even your best PR efforts would kill for. Simply put: we'd be DOA without the power of LinkedIn, and we spend more money and time here than any other place, because it's that effective. Your competition is either on LinkedIn and you need to catch up, or they aren't, and you have a competitive advantage. It's time to see the domino effect of trust, brand awareness, recruiting talent, and leads this simple effort can drive for you, just like it does for our Fortune 500, celebrity, and series A clients alike. #samsales #LIEB

It is often asked how I stay on top of recent trends in my field. LinkedIn has been a fantastic tool for this. I’m not active on other social media platforms like X, Instagram, or Facebook. Even for LinkedIn, I've allocated specific "social media" slots on my calendar to optimize my attention along with slots to read articles/whitepapers/research studies etc. I'm very selective about my feed and the content I consume. I follow people with shared interests or those from whom I can learn through their thoughts, experiences, and views. Equally important is unfollowing those who don't align with my interests. With the right approach, LinkedIn can be transformed into a personal learning hub. This ensures your feed is filled with insights and updates that matter to you, making it a source of micro-learning and pure enjoyment. Additionally, with the rise of Generative AI, traditional resumes are starting to feel outdated. They often look similar due to AI-generated templates, making a strong LinkedIn presence even more crucial. Your profile can showcase real-time achievements, thought processes through published content, endorsements, and the unique value you bring—far beyond what a standard resume can capture. The use of LinkedIn has a significant impact on hiring and networking decisions. Recruiters and potential partners often check out your LinkedIn activity. Engaging in meaningful conversations, sharing valuable content, and demonstrating your expertise through posts and articles can open up career opportunities. It’s not just about creating content; having meaningful and positive discussions in the comments can enrich other perspectives. No matter where you are in your career, you should use LinkedIn not only for job searching, but also for learning and growing. #ExperienceFromTheField #WrittenByHuman #EditedByAI