Ways to Build Trust with Potential Candidates

Most companies won't tell candidates their burn rate, equity percentage, or why they lose to competitors. It's a serious red flag. Leading with transparency is your BEST opportunity to build trust with candidates. Here are my 6 biggest pieces of advice for any company that wants to hire better talent through radical honesty: 1. Share the real equity math Don't just say "10,000 options." Share the fully diluted percentage, strike price, 409A date, vesting schedule, and refresh policy. Include expected dilution from future pool top-ups. Candidates betting their career on you deserve to know what their stake actually means. No denominators means no trust. 2. Name who beats you and why Every company loses deals. Be honest about which competitors win against you and why. Share your competitive weaknesses openly. Candidates respect honesty. The ones who still join become your strongest believers because they chose you knowing the truth. 3. Show your manager reality Who's the hiring manager? What's their span of control? Team size? Attrition in the last 12 months? Candidates don't just join companies. They join teams, and teams have managers. When managers are the problem, people leave. Share the relationship upfront. 4. Create a Role Briefing For serious candidates, share a role brief with role success metrics (30/60/90), org chart for their team, comp ranges with equity percentage, and interview process with timeline. For finalists, add relevant company finances (last raise, runway) and top product/market challenges. This eliminates most back-and-forth questions. 5. Explain the work cadence Expected meeting load per week. Core hours and timezone requirements. On-call rotations. Travel frequency. And yes: weekend work reality. Too many companies hide the actual workload until after an offer is signed. Share these things upfront. No surprises. 6. Open reverse references Offer unchaperoned access to peers two levels away. Let candidates talk to people who actually do the work. This is the ultimate transparency test. Most companies fail it. The ones who pass it close their top choices. SCORECARD: Rate yourself 0/1 per area - Equity math with FD percentage - Manager and team info - Competitive losses shared - Work cadence reality - Transparent role briefing - Reverse references offered Score 4/6 or higher? You're ahead of most companies. Where else do you think companies should be transparent? Tell me what I’m missing? 👇

Let’s talk about hiring and how we treat people in the process. There’s a lot going on in the world right now. For many, the job search only adds more stress and uncertainty. I’ve been thinking about how we can show up for our communities, and in my own work, that means prioritizing how we support candidates. In the progressive movement, we talk a lot about liberation, equity, and justice. But those values don’t always show up where they should (in our hiring practices). Whether we’re building campaigns, nonprofits, or foundations, *how* we hire is just as important as *who* we hire. The process is wicked important. It’s a window into how we operate, how we value people, and how seriously we take our commitments to equity. Here’s what it looks like to treat candidates well in the hiring process, especially in movement-aligned spaces: 1. Transparency & Respect ➡️ Post the salary every time. It’s not radical anymore, it’s baseline. ➡️ Share your timeline and stick to it. If things shift, update candidates about that shift. ➡️ Respond to everyone who applies or interviews. Even if it’s a no, it matters. ➡️ Share interview questions with your candidates ahead of time. This helps them prep and show up as their best selves to the call. 2. Remove Barriers ➡️ Ditch the cover letter and use clear application questions. Or, just ask for a resume and send a short written questionnaire as the first step in the process. ➡️ Again, be upfront about salary and benefits. It saves everyone time and builds trust. ➡️ Be mindful of time. Many strong candidates simply can’t afford to spend 10+ hours on interviews. Keep the process streamlined, focused, and as efficient as possible. ➡️ Compensate finalists for exercises. It shows you value people’s time and helps dismantle unpaid labor culture. 3. Consistent Process & Reduced Bias ➡️ Standardize your interviews. Same questions, same format = less bias, more fairness. ➡️ Use blind grading when appropriate. I like doing this especially for written exercises. A clear rubric helps us focus on key competencies.  ➡️ Make it collaborative. Final stages should include buy-in from both leadership and peers or direct reports the hire will work closely with. 4. The Candidate Experience Is Movement Work ➡️ Share your mission, values, and team vibe throughout the process. Candidates want to know what they’re stepping into. ➡️ For interviews, give candidates a heads-up on who they’ll meet and what to expect. When we treat candidates with dignity and transparency, we build stronger teams and stronger movements. We’re not perfect, and we don’t expect anyone else to be either, but we love partnering with clients who are willing to do the work to get better together. 🔍🔍 What would you add? What have you seen that works (or doesn’t) in progressive hiring? Drop your thoughts below. #EquityInHiring #NonprofitJobs #DEI #WorkplaceCulture #CandidateExperience #HiringEquity #PayTransparency 

Want to Upgrade Your Hiring Process in 5 Minutes? Try This High Return Practice: Hiring Candor In just 5 steps, you can flip your next hiring conversation into a mutual truth-check, the kind that builds trust, filters for alignment, and sets up both sides for success. Here’s how: Step 1: Show Your Warts Start by sharing something difficult about the role or culture. A real challenge, not something sugar-coated. Let the candidate see the full picture. Step 2: Highlight a Cultural Non-Negotiable If your team lives by radical candor, peer accountability, or fast pivots, say that. And share how it might feel in practice, not just in theory. Step 3: Name Your Concerns Have a hesitation about the candidate’s fit or experience? Say it. Kindly, clearly. “One thing I’m wondering about is how you’d handle X. Can we talk about that?” Step 4: Ask for Their Reservations Flip the script. “What gives you pause about this role or our culture?” Watch for how they respond, with curiosity, defensiveness, openness? Step 5: Debrief Honestly Share how they showed up in the conversation. Ask how it felt to them. Make it clear: if we’re going to co-elevate, we have to start now with the truth. In Never Lead Alone, we call this a High Return Practice because it doesn’t take much time, but it tells you everything you need to know about your team’s willingness to live its values from day one.