Real Estate Marketing Ideas for Agents

Every professional should start an email list, but not everyone should write a weekly newsletter. Here's what you should do instead: 1. Choose a topic that you know well. That could be UI design, real estate floor plans, buying businesses, e-commerce, or something else. Something that your friends and co-workers ask you for help on. 2. Write a 5 email series (in a Google doc) teaching that topic. Each email should be 250-500 words. Write like you're explaining it to a friend. Ask 2-3 friends to review it for you. 3. Create a landing page in ConvertKit for the course. There are 30+ templates to choose from and it's easy to set up. Write the headline around the value you're delivering. 4. Load your emails into a ConvertKit email sequence connected to your landing page. Now any new subscriber will get the emails on autopilot, timed to when they subscribed. 5. Link to the landing page from your social media bios. Now anytime you are active on social you're driving people back to your email course. 6. Ask for replies on what questions readers have or anything else you should add. Filter those into a label in GMail. Then once a month spend an hour and make any suggested updates or improvements. That's it! You can go back to practicing your craft on a regular basis, without the burden of creating consistently. But you've done three things for yourself: 1. You have public documentation of your expertise. That will lead to many more opportunities that you can't predict. 2. You're saving yourself time. When someone asks you "hey, what are your best tips on learning [your topic]?" you can send them to your free email course rather than having to explain it all one off to them. 3. You're building an audience. If you ever decide to double down on content creation you've given yourself a head start. At first you'll have 25 subscribers, but if the course is valuable that will quickly grow to hundreds. I know people who have used this strategy and picked up thousands of email subscribers before they took it seriously. Those subscribers resulted in hundreds of thousands of dollars in business for their agency. 10-20 hours of work to set this up will pay dividends for years to come!

Coaches, let’s talk newsletters. Growing up isn’t the hard part, keeping people reading is. I was talking to a coach last week who said: "My newsletter had 800 subscribers… but every week, people kept unsubscribing. I’m adding new people, but losing old ones. Feels like a never-ending loop." Sound familiar? The truth is that subscriber growth is exciting, but it means very little if people don’t stick around. Because real value comes from retention. From turning passive readers into engaged fans who actually open, read, and even buy from you. So let’s break down what keeps your audience hooked 👇 🧠 What Makes People Stay? Subscriber retention isn’t just about sending a “great” email. It’s about psychology. Here’s what your readers want (and what most coaches miss): ✅ Consistency — Show up like clockwork. Make opening your email a habit for them. ✅ Connection — Make your content feel like a conversation, not a broadcast. ✅ Value — Teach them, inspire them, or shift their mindset every time. No fluff. Personalization Wins A McKinsey study showed: → 71% of people expect personalized content. → 76% get frustrated when it’s all “me, me, me” instead of “you.” So stop using your newsletter to only talk about yourself. Instead: 🔹 Segment your audience – Are they beginners or advanced? Coaches or clients? 🔹 Share relevant stories – What real problems do they have? Speak directly to those. 🔹 Use simple tech – Tools like ConvertKit or Customer.io help automate smart content journeys based on your reader’s behavior. 💡 Case in Point: A Coach Who Fixed Her Churn One of our clients was losing 5-6 subscribers every week. We paused the regular “salesy” emails and shifted focus to high-value insights, short stories, and light mindset tips. Result? → Unsubscribes dropped by 25% → Replies went up → 3 booked calls in 2 weeks from her email list alone Moral of the story? Don’t just send emails. Send value. 🔧 Tool of the Week: Customer.io If you’re running a newsletter and want to automate smart, behavior-based follow-ups, this tool is gold. ✅ Personalized content journeys ✅ Re-engagement automations ✅ Works like magic with small teams Before you go, tell me 👇 What’s one thing YOU do to keep your audience engaged? Drop your answer in the comments or reply “ENGAGE” and I’ll send you a few newsletter prompts that always get high open rates. #EmailMarketingForCoaches #NewsletterGrowth #PersonalBranding #ContentRetention #CoachingBusiness

This method closed me million-dollar real estate deals — without working harder. And I didn’t figure it out on YouTube. I figured it out in the middle of a deal drought. Let me explain. years ago, I started testing a different approach. Instead of cold-calling every owner in sight or chasing brokers for scraps, I shifted my focus to marketing like an owner — not a salesperson. It started small: → Weekly emails that actually told real stories behind the deals → Direct texts — not spam blasts, but thought-provoking, investor-first messages → And more recently, consistent content on platforms like LinkedIn But here’s the catch: I never sold anything in those messages. I educated. I shared the deal math. I shared what I passed on — and why. I shared mistakes I made early on, and what I’d do differently now. I stopped pushing. And started pulling. And then it happened… 📞 A seller texted me back from an old email campaign: “I’ve been getting your stuff. Want to look at a center I’m thinking of selling?” That turned into a $2.7M off-market deal. No broker. No noise. Clean terms. 📩 An investor who’d never responded to me in 6 months replied to a simple insight I texted about cap rates and inflation: “I like how you think. Loop me in on the next one.” He wrote a $1M check 10 days later. 💬 Then LinkedIn started compounding. I’d get DMs from owners, brokers, equity — all saying the same thing: “I don’t see anyone else breaking it down like this.” — Here’s the real play: ➡️ The right kind of marketing is just education with a backbone. ➡️ And the right audience isn’t looking for perfection — they’re looking for clarity. ➡️ When people trust your lens, they trust your deals. I still do outreach. But now… Deals come to me. Equity comes to me. Partnerships come to me. That’s leverage. And it didn’t cost more hustle — just better communication. — Adam Shapiro #RealEstateInvesting #OffMarketDeals #CapitalRaising #EmailMarketing #TextCampaigns #SocialSelling #CommercialRealEstate #LinkedInStrategy

Ever notice how easy it is to forget about leads that don't immediately convert? Someone shows interest... They ask good questions... But they're just not ready yet. And then they slip through the cracks. Here's the thing about real estate though... The buying or selling decision often takes months... sometimes even years. People need time to research, save money, build confidence, or wait for the right market conditions. That's where nurturing comes in... Setting up simple automated email campaigns keeps you connected without the constant manual follow-up. Just helpful info delivered consistently. Market updates. Neighborhood spotlights. Home improvement tips. Nothing fancy... just valuable. The best part? Once you set it up, it works while you're focusing on other parts of your business. It's honestly just about staying top-of-mind without being pushy or annoying. Because when someone's finally ready to make a move, they typically go with whoever they've been hearing from consistently. That could be you.

If you have to “sell” hard… It’s because you didn’t teach well enough first. You’ve heard the advice: “Give value for free.” Most people think they’re giving value. They’re not. They’re holding back. The fix? Make your free content so good...it feels like it got leaked from behind a paywall. Here’s how I'm putting that into practice: --- (1) Outreach I don’t cold pitch. I do free consulting. For example, if I'm reaching out to a prospect: → I'd spend 30 minutes researching their site, funnel, and email opt-in → I'd send a 90-second Loom showing where they’re leaking leads (and how to fix it) → I'd end with a simple "Happy to help." Why does it work? Because I build trust before asking for anything. I'm educating without hard selling. (2) High-value lead magnets “Subscribe to my newsletter” converts at 1–2%. My educational email courses? 15–20%. Because the value trade is crystal clear: • you give me your email • you get a structured, 5-day lesson plan • you know what you’ll learn, when, and how it helps It’s a mini-product that educates and builds belief. Instead of... "Give me your email in exchange for me sending you emails whenever I want." (3) Content I give away what feels like the "secret sauce" for free. People don't pay for information anymore... They pay for: • implementation (done for them) • speed (faster than doing it alone) • customization (specific to their business) Give away the thinking. Charge for the doing. If your free content creates wins, the sale's already halfway closed. They already trust you. They’ve seen the value. Now they want you to help them execute on it. --- This is the game. Most businesses guard their knowledge. I use mine to build trust at scale. P.S. Like this breakdown? Follow me Aldis Ozols for more on social selling and building trust through your personal brand.

Unsubscribes are the cheapest focus group you’ll ever get When someone opts out, most brands wave goodbye. I treat that click like a paid survey because it IS one. Why it matters • Unsub rates spike weeks before deliverability tanks. Think of it as early smoke from a future fire. • Exit reasons (“Emails too frequent” or “Content not relevant”) point to segmentation gaps you can fix tomorrow, not next quarter. Turn opt-outs into insight gold 1. Swap the default confirmation page Replace the ESP generic “You’re unsubscribed” with a one question form, radio buttons, no typing. Completion rate jumps from <5% → 40% when the heavy lifting is one tap. 2. Tag and store reasons Pass the answer back to your ESP as a custom profile field. Now you can re‑recruit only “too frequent” leavers after 90 days, instead of spamming the folks who flat out hated your content. 3. Weekly unsubscribe retro Mon morning: export last week’s reasons, drop into a simple pivot. If “not relevant” climbs three weeks straight, your content calendar needs a detour. 4. Slack alert for sudden surges Automate a trigger: if unsub_count > 120% of 4 week average, You’ll spot broken links, price errors, or promo fatigue before finance asks why revenue dipped. You already paid to acquire those addresses. Wring every lesson out of the goodbye click.

I've run hundreds of email account audits, and I always see the same mistakes. Here are the "5 Deadly Sins" that are killing your email performance – and how to fix them. MISTAKE #1: TOO MUCH EMAIL VOLUME When it comes to email marketing, engagement is far more important than list size. Sending too many emails can overwhelm your subscribers, leading to lower engagement rates, increased unsubscribes, and damage to your sender reputation. This turns into a “boy who cried wolf” scenario, where too much volume results in your messages getting ignored or sent to SPAM. THE FIX: Focus on quality over quantity. Prioritize sending valuable content at a steady cadence rather than hitting an arbitrary volume target. MISTAKE #2: NOT SEGMENTING YOUR AUDIENCE If you’re still sending “email blasts” in 2024, you’re gonna have a bad time. Sending the same email to your entire list without considering a subscriber’s unique needs or interests is a recipe for terrible engagements, sales, and unsubscribe rates. THE FIX: Segment your list based on demographics,interests, or behaviors. Send hyper-personalized content to maximize relevance and improve conversion rates. MISTAKE #3: WEAK OR MISLEADING SUBJECT LINES Using vague, spammy, or clickbaity subject lines is an absolute no-no. If your subject line is unclear, it’s not getting opened. If it makes a promise that your content doesn’t deliver on, your subscribers will lose trust, killing your future engagement metrics. THE FIX: Craft subject lines that are both clear and compelling. Set expectations for what’s inside and make sure the email content follows through on that claim. MISTAKE #4: IGNORING MOBILE OPTIMIZATION Current estimates suggest that around 60% of website visits take place on mobile devices. Similarly, studies have shown that around 40-60% of email opens happen on mobile. So, why do so many brands invest thousands in mobile optimization for their SITE, and almost nothing in optimizing their EMAILS? THE FIX: Use responsive email templates that adjust to any screen size, and always test how your emails look on mobile before sending. MISTAKE #5: FAILING TO ANALYZE PERFORMANCE For many brands, email marketing is an item on a to-do list that just needs checked off. If you’re not running a post-send analysis to determine what’s working and what’s not, you are absolutely leaving money on the table. THE FIX: Analyze your email marketing metrics on a monthly basis to understand what’s working and use that to drive further experimentation and optimization. I see these mistakes in every single account I audit – and it KILLS me. Get these low cost, high impact opportunities dialed in and you’ll dramatically improve your results.

“Email less to avoid unsubscribes.” How many times have you heard that advice? Here’s the reality: It’s not about sending fewer emails. It’s about sending the right emails. I worked with a client who cut their email volume by 40% after a deliverability scare. Their engagement improved briefly, but revenue plummeted. What they missed was this: volume wasn’t the issue. Their list quality was. We implemented a simple shift: - We aggressively cleaned their list, removing unengaged and invalid contacts. - We doubled down on their high-intent segments, sending more personalized emails to the people who actually cared. Result? Revenue jumped 25%, and their unsubscribe rate stayed flat. Don’t email less, clean more. Then, email the right people as much as they can handle.

If it is hard on the eyes, the recipient won't read it: When sending a deal out to investors, you should assume that the investor has #minimal time to review the deal, and definitely doesn't want to wade through a ton of #material. I often get deals forwarded to me with no #text in the email, and like 10+ attachments. It's hard to know where to start. Why is this deal being forwarded to me? What are all these attachments? What do I look at first? This is no way to #grab someone's attention. Here's what I'd suggest to include in the BODY of the email, so that investors could quickly scan the deal and know if it is for them. #Summary of the asset: year built, number of units, total square footage, submarket, city and state. The #ask: "We are requesting 10MM of JV Equity" #Deal Metrics: 1) Purchase Price 2) Total Capitalization 3) Senior debt amount and terms 4) Going in cap rate 5) Stabilized YOC 6) Expected returns: IRR, EM, Stabilized CoC 7) Expected closing date As for what to attach, an excel proforma, a deal OM, and a sponsor bio is probably all you'd need to start. No more than 3 attachments. Send deals with the above information and I promise you'll get more results. It's just much easier on the eyes, and by quickly scanning the email the investor will know if they're interested in opening the attachments. Rob Beardsley Zachary Phelps Andy Thelen

What if the reason your leads aren’t converting is because your emails sound like spam, not strategy? There was a time I believed more emails meant more conversions. So I sent everything, reminders, offers, “just checking in” messages. Every. Other. Day. At first, it felt right. I was showing up. Staying visible. Staying active. But then… Open rates dropped. Unsubscribes climbed. Replies? None 😂😭 That’s when I realized, I wasn’t nurturing my audience. I was nagging them. 😭 Then came the wake-up call: A prospect replied, “Hey, love your content, but you email a lot.” Ouch. That one line made me pause. I was treating my list like a target, not a community. So I went back to the drawing board. I studied how real brands use storytelling, connection, and rhythm to earn trust before a sale. Here’s what changed everything 1. Stop chasing clicks. Start building connection. I replaced “urgent” offers with *useful* insights. Before:“Limited offer ends tonight!” Now: “Here’s the framework that helped my client double engagement in 30 days.” That small shift, from selling to serving, changed everything. 2. Make it personal. If your emails sound like a broadcast, people treat them like noise. Use names. Mention actions. Tell stories. Before: One generic subject line for everyone. Now: Segmented messages for creators, founders, marketers. “Hey Sarah, here’s how I grew my reach as a solo creator” will always beat “3 LinkedIn growth hacks.” People pay attention when they feel seen. 3. Space your messages wisely. Sometimes silence gives your next message more power. Before: 4–5 emails a week. Now: 2–3 that actually matter. (Monday tip → Thursday story → Weekend summary.) Create rhythm, not noise. 4. Tell a story. Your emails should flow like chapters — not random notes. Before: Disconnected blasts. Now: Email 1: “How burnout almost made me quit.” Email 2: “What burnout taught me.” Email 3: “How I now manage clients without losing sleep.” By the third email, readers aren’t just reading , they’re rooting for you. 5. Audit your funnel. Every month. Check which emails get replies, clicks, or are ignored. Before: I sent and hoped. Now: I test subject lines, review data, and adjust. Your analytics are your audience talking, listen to them. At the end of the day, nurturing isn’t about sending more emails. It’s about sending the right ones. Emails that educate. Inspire. Build trust long before the sale. If your subscribers aren’t converting, don’t send another reminder, Rethink the experience you’re creating in their inbox. -------------- I help brands and creators design content and email strategies that connect first and convert naturally without sounding SALESY or spammy. If you want your audience to actually look forward to your next email, let’s make that happen. Still, The Gen Z Creative 🤭❤️