Techniques for Prioritizing Project Tasks Effectively

I've managed 5 high-performing product marketing teams at startups and public companies, and there are 2 commonalities I've noticed at each: 1) it's easy for PMMs to get overwhelmed by the sheer volume of tasks on their plates, and 2) teams are rarely recognized for their true effort or impact by upper management. That's why I want to share my prioritization matrix 👇 It’s been a game-changer in how my teams approach projects and focus on what truly drives results. I’m curious—does this framework resonate with your approach to prioritizing tasks? Here's the concept: Rack up the wins by focusing on projects that offer high visibility and impact for lower effort and avoid those that drain your energy and don’t align with company goals. (Note: you could replace visibility with impact on this scale, but it's important that what you're working on is actually on the radar of those in upper management). Here’s how to prioritize: Quick Wins: These are the golden opportunities! High visibility, low difficulty — they bring great returns with minimal effort. Look for ways to get a few of these in your quarter. Strategic Initiatives: Aim for ONE strategic initiative per quarter. These are high-visibility, high-difficulty tasks that are aligned with your long-term goals. Go deep, plan ahead, and focus on the impact. You will be the most proud of these, but you need to be realistic about them. Routine Tasks: You’ve got to keep up with these, but don't let them consume too much of your time. Find a system to manage them efficiently. Avoid: Stay clear of high-difficulty, low-visibility tasks. These projects often don't yield the results you need, and they’re energy-draining. They don't align with your values or long-term success. 💡 Action Step: Review your current or upcoming projects. Classify them into high or low reward, and high or low effort. What projects are you spending too much time on that aren’t worth the effort? Time to realign and focus on what truly matters! #Productivity #TimeManagement #Prioritization #WorkSmart #StrategicFocus #CareerGrowth #Leadership How do you manage your / your team’s workload?

During my time as a Principal TPM in the Oracle Cloud Infrastructure team, I learned firsthand that knowing what to de-prioritize is equally crucial as prioritization. Prioritization is a delicate dance every Technical Program Manager performs daily. It's not just about crafting a to-do list; it's about making strategic choices that propel your projects and teams forward. Mastering this art can mean the difference between smooth sailing and utter chaos in the whirlwind of technical program management. It's all about feeling empowered by the decisions you make. Imagine your workload as a juggling act – not every ball is the same size, and not every ball needs to be caught immediately. 🤹♂️ Early in my career, I was juggling a major product launch, a team restructure, and a handful of smaller projects. Trying to do everything at once was a recipe for disaster. After a near-miss with a critical deadline, I started each day by listing my tasks and categorizing them into "urgent and impactful," "can be done later," and "delegate." The change was immediate and profound. Not only did I meet my deadlines, but my team also became more cohesive and efficient. 🎯💪 Some popular prioritization strategies that have helped me and many others include: Eisenhower Matrix, which categorizes tasks into four quadrants based on urgency and importance(Do First, Schedule, Delegate, and Don't Do). 📊  The MoSCoW method (Must have, Should have, Could have, and Won't have) is another excellent approach, especially for managing project requirements. 📝  Ivy Lee method, where you list the six most important tasks to complete the next day and focus on them in order of priority. Each method can provide a clear framework for deciding what needs immediate attention and what can wait. Understanding the power of saying "No" can be transformative, allowing you to focus on what truly matters and avoid unnecessary stress. So, the next time you're feeling overwhelmed, remember: it's not just about what you do, but also about what you choose not to do. Share your prioritization hacks, challenges or stories in the comments! 👇💬

Starting a new PMM role can feel like you're juggling a million tasks all at once. 🤯 So, how do you prioritize what to tackle first? Here’s where the Action Priority Matrix comes in. This simple 2x2 matrix helps you categorize tasks based on Impact and Effort, allowing you to quickly identify "Quick Wins" and strategically plan larger projects. Here’s how you can make it work for you: 1️⃣ List all your tasks for the week (or another time period you prefer). 2️⃣ Rate the impact: For each task, ask yourself how impactful it is on a scale of 0-10. Remember, impact is about how crucial it is to the company’s and team’s key goals. 3️⃣ Evaluate the effort: Then, score the effort required to complete each task. 3️⃣ Plot your tasks on a 2x2 matrix and group them into 4 categories: -----> Quick Wins: Focus here to build early wins and gain confidence. -----> Major Projects: Plan these strategically. Break them into smaller milestones and turn them into quick wins, or seek additional resources. -----> Fill-Ins: Tackle these when you have downtime, or reduce the scope if possible. ----->Thankless Tasks: Avoid these. Delegate or eliminate them! The image shows some sample PMM activities grouped by category - bear in mind these are just examples :) Once you have your priorities mapped out, turn them into an easy to consume list and communicate them to your manager and get their feedback. This is a great way to show that you’re organized and disciplined. Don't be afraid to ask for support—or politely push back by explaining why some tasks may need to be prioritized. Over the years, this simple yet powerful framework has helped my clients achieve more results while avoiding burnout. What has worked for you? #ProductMarketing #newjob #coaching #growth #tech

How I Prioritize as a Program Manager at Amazon One of the toughest parts of being a program manager is deciding what gets attention when everything feels important. At Amazon, where the pace is fast and the stakes are high, I’ve learned that effective prioritization isn’t just a skill—it’s a necessity. Here are three approaches that help me stay focused and move the needle: 1️⃣ Impact vs. Effort Matrix When juggling multiple projects, I map tasks based on how much impact they’ll have versus how much effort they’ll take. High-impact, low-effort items? Those are no-brainers. Low-impact, high-effort tasks? They often end up on the backlog or get re-evaluated. This simple framework keeps me and my teams working smarter. 2️⃣ Customer Obsession At Amazon, the customer always comes first. Before prioritizing, I ask myself: How will this improve the customer experience? If an idea doesn’t bring clear value to the customer, it’s either deprioritized or reconsidered. It’s a principle that keeps us grounded in what really matters. 3️⃣ Time for Big-Picture Thinking Amid the daily fire drills, it’s easy to let long-term planning slip. I’ve started blocking time on my calendar specifically for strategic thinking. This helps me step back, focus on the bigger picture, and ensure we’re not just putting out fires but also building for the future. Prioritization is messy, and it’s not always perfect. But these methods have helped me find clarity in the chaos and deliver meaningful results. How do you decide what deserves your attention when everything feels important? #Leadership #Prioritization #CustomerObsessed #ProgramManagement