How I Prioritize as a Program Manager at Amazon One of the toughest parts of being a program manager is deciding what gets attention when everything feels important. At Amazon, where the pace is fast and the stakes are high, I’ve learned that effective prioritization isn’t just a skill—it’s a necessity. Here are three approaches that help me stay focused and move the needle: 1️⃣ Impact vs. Effort Matrix When juggling multiple projects, I map tasks based on how much impact they’ll have versus how much effort they’ll take. High-impact, low-effort items? Those are no-brainers. Low-impact, high-effort tasks? They often end up on the backlog or get re-evaluated. This simple framework keeps me and my teams working smarter. 2️⃣ Customer Obsession At Amazon, the customer always comes first. Before prioritizing, I ask myself: How will this improve the customer experience? If an idea doesn’t bring clear value to the customer, it’s either deprioritized or reconsidered. It’s a principle that keeps us grounded in what really matters. 3️⃣ Time for Big-Picture Thinking Amid the daily fire drills, it’s easy to let long-term planning slip. I’ve started blocking time on my calendar specifically for strategic thinking. This helps me step back, focus on the bigger picture, and ensure we’re not just putting out fires but also building for the future. Prioritization is messy, and it’s not always perfect. But these methods have helped me find clarity in the chaos and deliver meaningful results. How do you decide what deserves your attention when everything feels important? #Leadership #Prioritization #CustomerObsessed #ProgramManagement
Prioritization Frameworks That Actually Work
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Summary
Prioritization frameworks that actually work help individuals and teams make strategic decisions about what tasks or projects deserve their focus, ensuring progress on meaningful goals without unnecessary stress.
- Use a clear matrix: Simple tools like the Impact vs. Effort Matrix or Eisenhower Matrix can clarify what’s urgent, impactful, or worth delegating, helping you focus on what truly drives results.
- Set daily or weekly priorities: Whether it’s the Rule of Three or a notecard system, defining your top tasks ahead of time ensures you tackle what matters most without distractions.
- Balance long-term and routine work: Block dedicated time for strategic thinking alongside managing daily tasks to ensure you're not just addressing immediate needs but also advancing key goals.
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I've tried the fancy productivity systems, but here's what works: This 3x5 notecard... Each evening, I sit down at my desk and write down the 3-5 highest impact to-dos for the following day. These are the "important" tasks that directly contribute to my long-term projects or goals. The list is pure—I specifically avoid writing down all of the miscellaneous urgent and unimportant to-dos (more on that later). In the morning, I sit down at my desk for my first focus work block and start at the top of the list, working my way down and crossing off the important items as I get through them. My primary goal is to cross each item off the list by the end of the day. I am intentionally conservative in the number of items I write on the list. It's usually 3, sometimes 4, and very rarely 5. I never want to end the day with open items, so being conservative helps me accomplish that (and get the extra rush from getting through more than I expected). As I go through the day, I stole an idea from Marc Andreessen to use the back of the card to write down and cross off any minor to-dos that I complete (the urgent or unimportant tasks that are not welcome on the front of the card). The process of writing and crossing off an item on the back of the card is a further boost of momentum, so I find it to be a worthwhile exercise. My notecard productivity system is painfully simple, but it's grounded in five powerful realizations: 1. 15 minutes of prep in the evening is worth hours the next morning. By setting out your priority tasks the night before, you eliminate any friction from having to decide what to work on. You hit the ground sprinting. 2. Important > Urgent. By tackling the important to start the day, you guarantee progress against the big picture projects and goals. If my day went to hell after that morning focus block (which it sometimes does with a 1-year-old at home!), it would be ok, because I know I've gotten through much of my important work. 3. Momentum is everything. Crossing important items off your list to start the day immediately creates a winning feeling that you keep with you. Success begets success. 4. Simple is beautiful. If you're spending time thinking about your productivity system, you're studying for the wrong test. That's movement for the sake of movement. You should be focused on progress. 5. Find what works for you. It used to stress me out that I didn't have a beautiful productivity system that would impress others. Then I realized that whatever works for me is the best productivity system. Identify how you operate and find the system that works for you. To get started, just buy a stack of simple 3x5 notecards and give it a shot. If you've ever been overwhelmed by productivity systems and advice, this is an approach to try. Follow me Sahil Bloom for more ideas like this in the future and join 800,000+ others who get these in my weekly newsletter: https://lnkd.in/esGsF85Q
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As a CTO who has successfully scaled AI and tech products, I’ve refined productivity strategies that can transform your leadership workflow and enhance your team’s output. If you’re leading in the tech industry, and grappling with overwhelming demands, the 3 targeted tactics I’m about to share are tailored for the unique challenges you face. My guiding principle each week is the 'Rule of Three': identifying three top priorities that serve as my North Star. These aren't just scribbled in a planner but physically placed on my office wall, a constant visual reminder of my core focus. This practice not only keeps me centered amidst the whirlwind of daily tasks but also ensures that every action is a step toward our most critical goals. Sharing these priorities with my direct reports does more than foster transparency — it aligns our efforts, synchronizes our strides, and forms the bedrock of our collective pursuit. It's a simple yet profoundly effective strategy that has continually steered us toward meaningful progress and impactful results. Next, time blocking has been a critical strategy. Carving out dedicated blocks for deep work, meetings, and even unexpected tasks allows me to create a rhythm amidst the chaos. This isn't just about sticking to a schedule; it's about allocating mental space and ensuring that high-priority projects get the uninterrupted attention they deserve. I always check each Friday that my time blocked schedule appropriately reflects the work I need to accomplish for my top three priorities. Lastly, I leverage automation and delegation. By automating routine tasks and delegating effectively, I maintain focus on what truly requires my expertise. It's not just about offloading work; it's about empowering my team by entrusting them with responsibilities that aid their growth while freeing me to lead more effectively. A framework I really like using is the Eisenhower matrix around categorizing work based on its urgency and importance. I try and focus as much of my work as I can on the important and urgent tasks. Implementing these strategies hasn’t just boosted my personal productivity; it sets a precedent for the whole team. When leaders manage their time effectively, it cascades down, fostering a culture of efficiency and clarity. Remember, in the world of tech and AI, where the ground shifts daily, these strategies aren't just nice-to-have—they're essential for survival and success. If you're leading in this space and looking to refine your approach to productivity, let's connect and share insights that propel us forward! #techleadership #productivitytools #teamleader
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I've managed 5 high-performing product marketing teams at startups and public companies, and there are 2 commonalities I've noticed at each: 1) it's easy for PMMs to get overwhelmed by the sheer volume of tasks on their plates, and 2) teams are rarely recognized for their true effort or impact by upper management. That's why I want to share my prioritization matrix 👇 It’s been a game-changer in how my teams approach projects and focus on what truly drives results. I’m curious—does this framework resonate with your approach to prioritizing tasks? Here's the concept: Rack up the wins by focusing on projects that offer high visibility and impact for lower effort and avoid those that drain your energy and don’t align with company goals. (Note: you could replace visibility with impact on this scale, but it's important that what you're working on is actually on the radar of those in upper management). Here’s how to prioritize: Quick Wins: These are the golden opportunities! High visibility, low difficulty — they bring great returns with minimal effort. Look for ways to get a few of these in your quarter. Strategic Initiatives: Aim for ONE strategic initiative per quarter. These are high-visibility, high-difficulty tasks that are aligned with your long-term goals. Go deep, plan ahead, and focus on the impact. You will be the most proud of these, but you need to be realistic about them. Routine Tasks: You’ve got to keep up with these, but don't let them consume too much of your time. Find a system to manage them efficiently. Avoid: Stay clear of high-difficulty, low-visibility tasks. These projects often don't yield the results you need, and they’re energy-draining. They don't align with your values or long-term success. 💡 Action Step: Review your current or upcoming projects. Classify them into high or low reward, and high or low effort. What projects are you spending too much time on that aren’t worth the effort? Time to realign and focus on what truly matters! #Productivity #TimeManagement #Prioritization #WorkSmart #StrategicFocus #CareerGrowth #Leadership How do you manage your / your team’s workload?
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During my time as a Principal TPM in the Oracle Cloud Infrastructure team, I learned firsthand that knowing what to de-prioritize is equally crucial as prioritization. Prioritization is a delicate dance every Technical Program Manager performs daily. It's not just about crafting a to-do list; it's about making strategic choices that propel your projects and teams forward. Mastering this art can mean the difference between smooth sailing and utter chaos in the whirlwind of technical program management. It's all about feeling empowered by the decisions you make. Imagine your workload as a juggling act – not every ball is the same size, and not every ball needs to be caught immediately. 🤹♂️ Early in my career, I was juggling a major product launch, a team restructure, and a handful of smaller projects. Trying to do everything at once was a recipe for disaster. After a near-miss with a critical deadline, I started each day by listing my tasks and categorizing them into "urgent and impactful," "can be done later," and "delegate." The change was immediate and profound. Not only did I meet my deadlines, but my team also became more cohesive and efficient. 🎯💪 Some popular prioritization strategies that have helped me and many others include: Eisenhower Matrix, which categorizes tasks into four quadrants based on urgency and importance(Do First, Schedule, Delegate, and Don't Do). 📊 The MoSCoW method (Must have, Should have, Could have, and Won't have) is another excellent approach, especially for managing project requirements. 📝 Ivy Lee method, where you list the six most important tasks to complete the next day and focus on them in order of priority. Each method can provide a clear framework for deciding what needs immediate attention and what can wait. Understanding the power of saying "No" can be transformative, allowing you to focus on what truly matters and avoid unnecessary stress. So, the next time you're feeling overwhelmed, remember: it's not just about what you do, but also about what you choose not to do. Share your prioritization hacks, challenges or stories in the comments! 👇💬