How to Rank Tasks for Better Work Efficiency

I've managed 5 high-performing product marketing teams at startups and public companies, and there are 2 commonalities I've noticed at each: 1) it's easy for PMMs to get overwhelmed by the sheer volume of tasks on their plates, and 2) teams are rarely recognized for their true effort or impact by upper management. That's why I want to share my prioritization matrix 👇 It’s been a game-changer in how my teams approach projects and focus on what truly drives results. I’m curious—does this framework resonate with your approach to prioritizing tasks? Here's the concept: Rack up the wins by focusing on projects that offer high visibility and impact for lower effort and avoid those that drain your energy and don’t align with company goals. (Note: you could replace visibility with impact on this scale, but it's important that what you're working on is actually on the radar of those in upper management). Here’s how to prioritize: Quick Wins: These are the golden opportunities! High visibility, low difficulty — they bring great returns with minimal effort. Look for ways to get a few of these in your quarter. Strategic Initiatives: Aim for ONE strategic initiative per quarter. These are high-visibility, high-difficulty tasks that are aligned with your long-term goals. Go deep, plan ahead, and focus on the impact. You will be the most proud of these, but you need to be realistic about them. Routine Tasks: You’ve got to keep up with these, but don't let them consume too much of your time. Find a system to manage them efficiently. Avoid: Stay clear of high-difficulty, low-visibility tasks. These projects often don't yield the results you need, and they’re energy-draining. They don't align with your values or long-term success. 💡 Action Step: Review your current or upcoming projects. Classify them into high or low reward, and high or low effort. What projects are you spending too much time on that aren’t worth the effort? Time to realign and focus on what truly matters! #Productivity #TimeManagement #Prioritization #WorkSmart #StrategicFocus #CareerGrowth #Leadership How do you manage your / your team’s workload?

I’ve heard hundreds of time management tips over the years, but 90% of them aren’t practical for daily use. Why? Because they’re:   🚫 too theoretical 🚫 too abstract 🚫 too rigid These 5️⃣ are the ones I actually use every day—plus how to boost each one with AI (and the exact prompts I use). 👇 1️⃣ Prioritize ruthlessly Not every task deserves your time. Ask: If I only do one thing today, what will matter most? 🤖 AI prompt: “Here’s my to-do list: [paste list]. Please organize these using the Eisenhower Matrix—urgent vs. important—and suggest which I should do, delegate, defer, or delete.” 2️⃣ Use AI on the $10 task so you can focus on the $10K task If it’s low-impact or repetitive, delegate it to AI. Free yourself up for meaningful work. 🤖 AI prompt: “Here’s a list of my current tasks: [paste list]. For each one, tell me if it’s a $10 task or a $10,000 task. Recommend which I should delegate to AI and which I should prioritize myself.” 3️⃣ Eat the frog Tackle your hardest or highest-impact task first—before distractions set in. 🤖 AI prompt: “Here’s my calendar and to-do list for the week: [paste or describe]. Identify which tasks are most critical and when I’m best positioned (energy-wise or schedule-wise) to tackle them first thing in the day.” 4️⃣ Time-block more than meetings Protect chunks of time for deep, focused work—not just calls. 🤖 AI prompt: “Here’s my weekly calendar: [paste or describe]. Help me find 3 time blocks for deep work. Optimize my schedule to reduce context switching and maximize focus.” 5️⃣ Every ‘yes’ to something trivial is a ‘no’ to something meaningful Practice saying “no” with intention—your time is your most valuable asset. 🤖 AI prompt: “Act as my personal scheduler and productivity coach. I’ll list recent tasks, meetings, or requests. For each one, ask: Does this align with my priorities? What am I giving up by saying yes? Is this the best use of my time? Then recommend whether I should accept, delegate, delay, or decline—and how to respond.” ✨ Real game-changer: I don’t treat AI as a shortcut—I use it as a force multiplier. What’s your go-to time management tip? Drop it below 👇

Get more done in less time - Master the Eisenhower Matrix: Too often we mistake being busy with being productive. The reality? We spend far too much time on the wrong things. Use this time management tool to prioritize your tasks properly, And dramatically increase your productivity. Its simplicity drives its effectiveness - Categorize all of your tasks into 1 of 4 quadrants based on their urgency and importance, And then take action accordingly. This sheet breaks down the details, So you can put it to work: 1) Do Now (Urgent and important) Description: ↳Tasks that require immediate attention and are crucial for your goals ↳Often tied to deadlines, crises, or high-pressure situations Examples: ↳Completing a critical project that's due by end of day ↳Fixing a website crash that's preventing customers from making purchases ↳Preparing for a last-minute client presentation scheduled for tomorrow How to Get Them Done: ↳Prioritize them over everything else ↳Avoid multitasking - focus only on them ↳Use a timer or set specific time blocks to ensure completion 2) Plan for Later (Not urgent but important) Description: ↳Tasks that are important for long-term success but don't need immediate attention ↳Often involve personal growth, strategy, and big-picture goals Examples: ↳Researching and implementing automation tools to improve workflow ↳Meeting with a mentor to discuss career growth ↳Creating a content calendar for next quarter How to Get Them Done: ↳Schedule these tasks into your calendar and stick to working on them ↳Break them down into smaller, actionable steps so they feel less overwhelming 3) Delegate Now (Urgent but not important) Description: ↳Tasks that may feel urgent but aren't critical to achieving your goals ↳Often stem from others' priorities and don't require your unique skills Examples: ↳Replying to most customer service inquiries ↳Reviewing routine reports that don't require your direct input ↳Scheduling travel arrangements for an upcoming conference How to Get Them Done: ↳Delegate these tasks to someone else immediately ↳Provide clear instructions and all necessary resources ↳Give autonomy and only follow-up when asked or necessary 4) Eliminate Now (Not urgent and not important) Description: ↳Tasks that offer little value and don't contribute to long-term goals ↳They are distractions or time-wasters that can be removed Examples: ↳Checking social media notifications often with no clear purpose ↳Attending meetings that don't require your presence or input ↳Over-customizing a PowerPoint for a basic internal presentation How to (NOT!) Get Them Done: ↳Recognize where you're wasting time on trivial things ↳Eliminate these tasks from your routine ↳Set boundaries to avoid falling into time-wasting habits Use the Eisenhower Matrix to prioritize like a pro, And turbocharge your productivity. Have you tried it before? --- ♻️ Repost to help your network become more efficient. And follow me George Stern for more.

Starting a new PMM role can feel like you're juggling a million tasks all at once. 🤯 So, how do you prioritize what to tackle first? Here’s where the Action Priority Matrix comes in. This simple 2x2 matrix helps you categorize tasks based on Impact and Effort, allowing you to quickly identify "Quick Wins" and strategically plan larger projects. Here’s how you can make it work for you: 1️⃣ List all your tasks for the week (or another time period you prefer). 2️⃣ Rate the impact: For each task, ask yourself how impactful it is on a scale of 0-10. Remember, impact is about how crucial it is to the company’s and team’s key goals. 3️⃣ Evaluate the effort: Then, score the effort required to complete each task. 3️⃣ Plot your tasks on a 2x2 matrix and group them into 4 categories: -----> Quick Wins: Focus here to build early wins and gain confidence. -----> Major Projects: Plan these strategically. Break them into smaller milestones and turn them into quick wins, or seek additional resources. -----> Fill-Ins: Tackle these when you have downtime, or reduce the scope if possible. ----->Thankless Tasks: Avoid these. Delegate or eliminate them! The image shows some sample PMM activities grouped by category - bear in mind these are just examples :) Once you have your priorities mapped out, turn them into an easy to consume list and communicate them to your manager and get their feedback. This is a great way to show that you’re organized and disciplined. Don't be afraid to ask for support—or politely push back by explaining why some tasks may need to be prioritized. Over the years, this simple yet powerful framework has helped my clients achieve more results while avoiding burnout. What has worked for you? #ProductMarketing #newjob #coaching #growth #tech

Ever heard of the "Action Priority Matrix"? This is a simple, yet often overlooked, powerful tool and is one I use regularly with my teams. There are always going to be competing priorities in business, so which do you tackle first? I've learned that many professionals were never taught how to think about prioritization. Here is how APM works: Always start by prioritizing the action item that has the highest potential impact, with the lowest effort. These are your "quick wins". Follow this by those initiatives that are high potential impact, but also high effort. These are considered your "major projects". Then, cross off the low impact, low effort items. These are your "fill-ins". Finally, you are left with the lowest impact, highest effort tasks. Either delegate or eliminate these "thankless tasks". Prioritization and swift action is how you win in business. Make this simple tool a part of your everyday approach and watch the magic happen.