Overuse of post-service follow-up emails

"Stop sending follow-up emails" That's what I told a struggling VP of Sales last month His team was sending 8,000+ emails weekly Converting almost none of them He thought I was insane Until we implemented a "no follow-up" policy and their pipeline exploded → Here's what most sales leaders miss: Your prospects aren't ignoring you because you haven't followed up enough They're ignoring you because you haven't said anything worth responding to After auditing 50+ B2B sales processes, I've found the same pattern: - 8+ follow-up emails to the same prospect - Each one more desperate than the last - Generic templates with fake personalization - Zero actual value added All while sales managers chant "persistence pays off!" The brutal truth? It doesn't One client was sending 14-touch sequences to every lead Their final response rate? A pathetic 0.7% We completely redesigned their approach: - Cut all automated follow-ups - Created industry-specific research for each target account - Developed 3 unique insights for every prospect - Built a "no pitch" first conversation model The results : - Response rate jumped to 20% - Meetings-to-opportunity conversion: Up 200% - Sales cycle: Reduced from 107 days to 70 - Team morale: Transformed overnight The most expensive myth in modern sales is that quantity of touches matters more than quality of insight Your prospects don't need another "just checking in" email They need someone who fundamentally understands their business challenges What if you deleted all your follow-up templates today and replaced them with actual business insights? That's not just a sales strategy That's a competitive advantage P.S. If you need help with your sales, send me a message

SDRs and AEs - stop using these follow up messages: → “Any updates on this?” →“ Just following up” → ”Bumping this up” → ”I hope all is well” Why? Because they: → Aren’t personalized → Don’t add value → Are overused → Are generic So, do this instead: → Share a personalized video with more context → Share industry news or insights that could be of interest → Share customer reviews and video testimonials → Share a relevant case study → Connect them with a reference (1:1 call) How Deeto can help you with this: → Leverage AI to create customer reviews, video testimonials and case studies → Match prospects with the most relevant content → Match prospects with the most relevant reference → Easily create personalized follow up emails → Track the success of the content and optimize Which follow-up messaging do you find most effective? #sales

"I'm begging you. Don't nag me "" Salespeople are always praised for their persistence To the Client, that persistence can be a major turn-off So, where’s the balance We have all been on the receiving end of what is clearly a thread 😉 Phone Call on day 1 (no luck) 😙 Email on day 2 😒 Text on day 3 🤕 Social media reachout on day 4 The following week - rinse and repeat for 4 more days Each day, the ‘value’ getting worse and worse I'm actually OK with some degree of cold call outreach - in sales its necessary But this approach drives me to distraction When there is some basis of luke-warmness to the outreach like when there is a true industry connection that would link the outreach to definite pain points of the client, I definitely have more grace In those instances, there is a big need to reach out with substance The days of the “Just checking in” or “Any update?” are over Most clients who are recipients of emails like those get annoyed Salespeople must do a better job at thinking and respecting the person/client at the other end Put yourself in their shoes Would you want the noxious “Just following up” email in your inbox Doubtful - its seconds and minutes of your life you’ll never get back For outreach where you can provide relevant information and value That truly resonates and is food for thought to the client my ask is ☑️ Do not bombard ☑️ Make your outreach valuable but simple ☑️ Provide space between the outreach ☑️ Mostly, be respectful of your client If you present value, you have established that higher bar Persistence when accompanied with value - to me, that’s ok #sales

Post event follow-up is a crime scene... You know what I got after Shop Talk? All I've gotten all week.. is a bunch of emails that start with: “Hey Jimmy, great to connect at Shop Talk! Thought you’d be interested in our omnichannel CDP for maximizing LTV” Except... we didn’t talk. At all. Here’s the reality: most event follow-up emails are DOA. Why? • They go out to everyone with a badge scan, not to people who actually had a conversation. • You can tell they’re automated. No real context, nothing personal. • They confuse “just following up” with actually being helpful or relevant. If you want people to actually respond: 1. Identify your data: Someone needs to hand filter the data. Did you have a convo with them? Who was it? what was the notes? This goes back to proper trade show prep. 2. Add context from that conversation: “You mentioned struggling with post purchase churn” 3. Personalize the offer: “Here’s a quick teardown of your SMS flow from what we saw” 4. Show effort: “I recorded this 2-min Loom breaking down how we’d fix it” Make it feel 1:1, even if it’s not. Because spray and pray just kills the vibe.