Overcoming Email Fatigue for Content Publishers

"Your audience isn’t bored — they’re overwhelmed." “We need to make emails more exciting.” “We need bolder design. More emojis. More sparkle.” Maybe. Or maybe… your audience just can’t cope with more. Inbox fatigue is real. It’s not that your content’s bad. It’s that your reader is skimming through 120+ emails a day — often while walking the dog, juggling a toddler, or queueing for coffee. They’re not bored. They’re overloaded. So here’s what actually cuts through: ✅ Clear value ✅ Clean layout ✅ One message ✅ One action ✅ Less noise, more usefulness Clarity > Cleverness. Consistency > Chaos. If your emails aren’t getting clicks, it might not be because they’re dull — It might be because they’re demanding. What’s one thing you’ve simplified in your email strategy that made a big difference? #emailmarketing #clarity #keepitsimple

Every email you send either strengthens your relationship with your audience… or slowly erodes it. Most marketers obsess over short-term metrics while engagement quietly bleeds out. List fatigue and churn aren’t accidents. They’re the direct result of a poor email strategy. The real culprits? → Blasting irrelevant content (“Why am I getting this?”) → Sending at the wrong times → Getting frequency totally wrong... too much or too little → Treating every email like a sales pitch instead of building a relationship I once worked with a SaaS company that couldn’t figure out why their open rates and overall engagement rates were tanking. Their solution? Send more emails to “stay top of mind.” Spoiler: It only made things worse. The fundamental mistake? They were thinking about their needs, not their subscribers’ needs. How to fix it: ✅ Segment based on behavior and preferences ✅ Test send times for optimal engagement ✅ Find your Goldilocks frequency ✅ Deliver value first, sell second Your email list isn’t just a “marketing asset.” It’s a relationship with real people who gave you permission to enter their inbox. Respect that privilege. Because once trust is gone, no clever subject line or CTA will bring it back. 👉 Are you building a sustainable email strategy, or slowly killing your list?

Be honest with yourself: When you get TWO emails from one company in the same morning, how likely are you to open them both? Or are you the type to get annoyed and unsubscribe from marketing messages if they happen too often? So what makes YOUR customer any different? Promo fatigue IS real. You might think you have a great deal going on, but to your customer, it’s noise. Promo fatigue happens when every message looks like a sale. And when everything’s on sale, nothing feels special. Do this instead: 1. Use open rates to guide your cadence. Find which days perform best and focus on them. 2. Alternate your message types: one promotional, one value-based (education, product highlight, store update). 3. Track opt-outs closely. A spike usually means the cadence is too high or content isn’t relevant. Bonus: Keep SMS clean and urgent, like for limited drops or special offers. Every message should EARN attention, not demand it. Give your customers a break and you’ll see, they’ll still be there, coming back. #cannabismarketing #emailmarketing #marketingoperations