Managing email sequence preferences

🔴🔵Just Published: Build a Custom Preference Center in SFMC – Complete Guide with Code & Diagram 💻📬 Managing customer preferences is key to driving engagement and staying compliant in today’s marketing landscape. That’s why I’ve put together a step-by-step blog on how to build a custom Preference Center using Salesforce Marketing Cloud. 📌 What you'll learn: ✅ How to create a dynamic Cloud Page with AMPscript and SSJS ✅ How to capture and update subscriber preferences (Promotions, Newsletters, Language, Timezone) ✅ How to store data in a custom Data Extension ✅ Includes full working code & a technical flowchart Whether you're a developer working with SFMC or a marketer looking to enhance your customer experience, this guide will give you a strong foundation to build and customize your own preference center. 👉 Read the full blog here: https://lnkd.in/duGq-xbV 🖼️ Visual learners? I’ve also included a technical architecture diagram to map out the flow. Let me know what you think or if you'd like help implementing it in your org! 💬 #SFMC #MarketingCloud #PreferenceCenter #AMPscript #SSJS #EmailMarketing #CustomerExperience #SalesforceDeveloper #MarTech #MarketingAutomation #MarketingChampions

Ever feel like your email strategy is either clingy or MIA? Same. One week, you’re ghosting your list. Next, you’re love-bombing them with five promos in three days. （We’ve all been there.） Finding the sweet spot in frequency isn’t about sending more. It’s about sending smarter. The real trick? Start by asking the right questions: 1. Are you delivering value or just noise? 2. Do your subscribers know what to expect? 3. Have you tested different cadences, or are you flying blind? Most brands fall into two camps: The Over-Achiever: Sends daily emails and wonders why their unsubscribe rate looks like a ski slope. The Commitment-Phobe: Sends “when they feel inspired” and gets ghosted in return. Neither works. The fix? Let your audience choose their pace. Use an email preference center. Segment by engagement level. Test. Iterate. And for the love of ROI, track your metrics. If opens/clicks are down and unsubscribes are up, take the hint. And don’t forget SMS. She’s the younger, cooler sister of email. High open rates, fast responses, but very easy to overdo. Treat it like a whisper, not a bullhorn. Bottom line: Consistency + relevance = inbox gold. Whether it’s weekly, bi-weekly, or triggered flows, your message should feel timely, not tiring. I’m curious, how often are you emailing your list? And how’s that working out?

Your opt-in sequence is dying. Want to know why? Because every day, your leads get: - Generic welcome emails - Pushy sales pitches - Robotic follow-ups - Zero personal touch During the last few years, I've studied hundreds of sequences. Most of them make the same mistake: Treating leads like numbers, not humans. Here's what actually works: Phase 1 (Days 1-7): Build trust through value - Welcome + quick win - Share your story - Solve real problems - Show, don't sell Phase 2 (Days 8-15): Deepen the relationship - Answer real questions - Share personal lessons - Provide deep training - Stay consistent Phase 3 (Days 15-35): Guide to decision - Handle objections - Share successes - Create urgency - Make it personal But here's what nobody tells you: Automation is powerful. But automation alone is dead. The real magic? Mixing automated sequences with human touch. Building systems that scale AND connect. Creating follow-up that feels personal. The "great automation" isn't coming. It's already here. Are you ready? Drop "SEQUENCE" below 👇 #EmailMarketing #Growth #Automation