Handling High Email Error Rates in Businesses

Here's why bounce codes can be your secret email weapon: Most businesses: ✖️ See bounces as a problem to minimize ✖️ Ignore the valuable data in bounce codes ✖️ Miss critical insights about their sending reputation Smart businesses analyze bounce codes to: Identify domain reputation issues Spot sending issues quickly Fix list building problems before they tank performance Bounce codes help detect content red flags: Know when copy is too aggressive Understand what triggers spam filters Fix authentication issues fast Monitor IP health: Track shared IP abuse Identify throttling problems Optimize send volumes Real example: A client with 400k contacts was seeing a 5-6% bounce rate on major sends. Analysis showed throttling issues from sending too much, too fast. Simple fix: Spacing out sends. Result: Immediate deliverability boost. Want to improve your email performance? Start treating bounce codes as intelligence, not just errors to avoid. How often do you check your bounce codes?

Most focus on copy, list building, and tech stack. But none of that matters if your emails never reach the inbox. Bad data kills deliverability. High bounce rates get you flagged as spam. Your emails never reach decision-makers. The fix? Clean your list before you send. • Verify domains - ensure the company email is active and in use. • Monitor bounce rates - anything over 2% signals a major problem. • Use multiple senders - rotate domains and warm them up properly. • Run email validation tools - weed out invalid, inactive, and risky emails. Outbound is already a numbers game. Don’t make it harder by sending to bad data. Use one of these tools to fix your deliverability: LeadMagic Prospeo.io ZeroBounce MillionVerifier Woodpecker.co x Bouncer BounceBan (Verify risky emails without sending messages) What would you add to the list?

First things first... Email deliverability is NEVER a quick fix. It's a constant practice & adjustment. (Especially before your brand's most important sales.) Here are 3 things you can check every day to improve your program: 1. Google Postmaster Tools and Microsoft SNDS Reputation: If you don't know what these are — Google it. Sign up for these free tools. This is the place where you can monitor your standing and reputation from the biggest mailbox providers. They are literally giving you the answers. They tell you if you are compliant or NOT. Some metrics showcased: > IP and Domain Reputation > Authentication Passes > Gmail Delivery Errors > Complaint Rate If anything changes or drops, it may give you a great place to focus on/investigate further. 2. Bounce Rates and Email Lists: Remember guys, your list is the source of your sends. If you are getting a high amount of bounces (industry standard above 2%), you may need to look into the email address. Ask yourself: > How many times/often are they bouncing? > Where did we get this email address from? > How often are we cleaning our lists? > Are we verifying and confirming these addresses? This may guide your team to clean your list, practice confirmed opt-in, and verify your email addresses. Improve the quality of your list. 3. Complaint Rates: These are the direct signals (through Google Postmaster Tools and Microsoft SNDS) that indicate your email is being marked as Spam. Who wants to be associated with a spammer? Nobody! With higher than 0.3% complaints, you may want to look into the segmentation rule, how easy it is to unsubscribe from your email, and the relevancy of your campaign content. If they don't know you or don't want your emails, you may be marked as spam. That's just a human thing to do. Of course, there are other platforms and tools you can check. These would give you a start. What would you add to this list? (Repost to share this with your network ♻️)

Too many B2B founders ignore this. (It quietly kills their outreach results.) Invalid emails are a silent revenue drain. Even 5–7% risky emails in your list can: - Spike your bounce rates - Destroy your sender reputation - Wreck your deliverability - Waste hours chasing ghosts I used to double verify lists - yes, even pay for a second one.. It worked. But it was a time and money sink. Then I switched to Bouncer. - It flags risky or toxic emails - Detects spam traps - Always verifies in real-time Since then, not only have my reply rates jumped. But my domain reputation stays healthier for longer. And all my campaigns have around <1% bounce rate. So I can focus on better campaigns, without doubting my contact lists. Clean lists = more replies = more revenue. Simple.