Email frequency and spam concerns

Email too much, and you annoy your customers. Email too little, and they forget about you. Find the right balance 👇 → Where Most Dispensaries Get It Wrong X Emailing Only When There’s a Sale: If the only time customers hear from you is during a discount, they’ll start expecting lower prices and stop buying at full price. X Blasting Every Customer With Every Email: Not every customer wants the same content at the same frequency. Sending too often to inactive customers can damage your email deliverability. X Not Testing Frequency at All: Many dispensaries guess at their send schedule instead of testing what actually works for different segments. → How to Optimize Your Email Frequency 1. Segment Customers by Engagement > High-engagement customers (open rate above 30%) can receive 2-3 emails per week without issue. > Moderate-engagement customers (10-30% open rate) should get 1-2 emails per week. > Low-engagement customers (less than 10% open rate) need win-back emails, not constant promotions. 2. Match Frequency to Buying Cycles > Daily shoppers might appreciate frequent updates on new arrivals. > Casual shoppers might prefer a weekly digest of deals and recommendations. > Lost customers need less frequent but high-impact emails with compelling reasons to return. 3. Monitor Unsubscribe & Spam Complaint Rates If unsubscribes spike after a specific email, that’s a sign you’re sending too often or to the wrong segment. If open rates drop below 15%, scale back or improve subject lines. 4. Test & Adjust Regularly Try sending one extra email per week and measure if engagement improves or drops. Compare sales data—are more emails leading to more revenue, or just more unsubscribes? → Try This & See the Difference Look at your email send frequency over the past month. Are you emailing different customer segments strategically, or just guessing? Test a small adjustment in frequency and track the impact on sales and engagement. If you want a data-driven email strategy, Tact Firm specializes in optimizing dispensary emails for maximum retention. Let’s get your frequency dialed in.

One simple way Agentic AI helps brands lower their email spam rate: Google keeps tightening the ratchet on spam, and many companies who send emails on fixed cadences are struggling to stay below the 0.1-0.3% user-reported spam threshold—which is landing them in the promotions folder and impacting their delivery rate. As opposed to mass blasting emails on fixed cadences to large customer segments, here's how an Agentic AI system works: 1️⃣ As each user joins the platform, they have an AI Agent assigned to them (Think of this agent like a personal shopper or concierge) 2️⃣ The agent learns about the user—including their preferences for email—from data like open rates, event data, and insights gleaned from other the agents of other, similar users. 3️⃣ The agent adjusts the email content, timing, and frequency based on individual demonstrated customer preferences, which will change over time. Some users get multiple emails per week, while others get very few. Email volume can ramp up during the holidays for some users, and wind down for other users who aren't feeling as festive. From our experience, when companies implement an Agentic AI infrastructure, their send volume typically decreases by 25-75% while still achieving an increase in conversions. Dynamically tailoring email send volume and frequency per user is just one way that Agentic AI helps brands avoid the spam box. See here for a visual representation of how AI Agents build dynamic user-level journeys without human interaction: https://lnkd.in/gW6nMCGV?

Are you sending more than 5k emails to Gmail accounts and is your spam rate <0.3%? 🤔 It's not a question you would have asked yourself a week ago. Google's latest announcement around new Gmail requirements as of Feb'24 will mean a good amount of companies will need to review their email-sending practices very soon if A) they're sending over 5k emails per day to Gmail users B) have a >0.3% spam rate A couple of things to note on the spam rate 1. Spam rate applies to all email traffic of the domain, not just sales/marketing 👀 0.3% is 3 emails marked as spam for every 1,000 emails sent This means you'll need to drive down spam rate for your email domain across every email motion whether you're sending newsletters, cold emails etc. 2. 0.3% spam rate requirement is for all the senders, not just those sending over 5K emails to Gmail users. What you should consider doing? 1. Monitor Postmaster Tools 2. Increase quality and reduce quantity (Easier said than done). 3. Warm-up EVERY mailbox you use to send emails to people you don't know 4. Introduce dedicated domains for email motions and do domain rotation 5. Reduce # of emails you have in a sequence. More emails sent to a recipient within a short timeframe = higher likelihood of spam report There's more, but ultimately think from a user's standpoint and reduce the likelihood of them reporting your email as spam. There are things that aren't in your control due to email fatigue. Some users # Don't open emails from unknown senders. They can't/won't manage it. # Automatically filter emails from unknown senders or use tools to block them. # Mark automatically as spam, even newsletters they signed up to, which is cruel :) The good news there's plenty of time for you to adjust. More info and a link to the article in the comments below.

Are your emails ending up in the spam folder? Is your #deliverability rate plummeting? Don't throw in the towel and switch domains just yet! The solution might be simpler than you think. Changing domains is a temporary fix that doesn't address the root cause of your email reputation issues. Instead, focus on improving your email practices: Reduce Complaints: * Get permission first: Ensure all recipients have opted-in to your list. * Segment your audience: Send targeted messages to engaged subscribers to increase relevance and reduce unsubscribes. * Make unsubscribing easy: Provide a clear and easily accessible unsubscribe link in every email. Implement functional List-Unsubscribe headers. List Hygiene: * Address permission issues: Individuals should not be surprised by your email, consider Confirmed Opt-in if you're having issues with new subscribers and complaints. * Remove inactive subscribers: Regularly clean your list of inactive or unengaged contacts. * Validate email addresses: Verify the validity of email addresses before sending campaigns. Authentication: * Implement SPF, DKIM, and DMARC: These authentication protocols help verify your identity and prevent email spoofing. * Monitor your authentication records: Regularly check for errors or inconsistencies. Configurations: * Ensure your DNS is right: rDNS, Helo domains, and other system configs are important to setup properly * Protect your forms: Implement anti-bot features on your forms like reCAPTCHA, and form submission limitations * Manage mail streams: Separate marketing and transactional emails into different domains and IPs whenever possible. Additional Tips: * Check your content: Ensure your email content is error-free and well coded. * Optimize email size and format: Avoid large attachments and excessive images. * Test your emails on different devices: Ensure your emails render correctly across various platforms. * Send regularly: Maintaining a consistent sending schedule helps build trust with email providers. * Monitor your results: Track key metrics like open rates, click-through rates, and bounce rates to identify areas for improvement. #EmailIsHard and it takes time to build a strong email reputation takes time and effort. But by implementing these practices, you can build good reputations to help your emails land in the inboxes of your subscribers. Share your thoughts in the comments below! What are your best tips for improving email deliverability? #EmailGeeks #EmailMarketing

How I helped my client's spam rate drop by 77% in 30 days: If you're not sending to a clean (or legit) list, you're gonna have deliverability issues. Just like one of my DTC clients. You want spam rates to be less than 0.03% (or zero, if possible). Their's was 0.13%. Yikes. So I made some tweaks and after 30 days, we saw a serious decline in spam complaints (77% drop). Here's how we did it: 1. Sent ONLY to engaged subscribers 🧑🤝🧑 Email servers love to see action. As in, engagement. When you send to your engaged subscribers only (people who opened/clicked an email recently), it shows Gmail and other servers that you're legit - and that people want to hear from you. 2. Sent emails asking for replies 🤳 Get replies = boost your sender reputation Email servers love to see 2-way communication. And they'll reward you handsomely for it in the form of better deliverability. (Not to mention it's a rad way to gather zero party data 😉) 3. Built a Sunset Engaged Flow 🌅 A sunset flow automatically suppresses unengaged subscribers after attempting to "re-engage" with them. My fav part? You don't have to suppress people yourself - the flow handles that. 3 simple tweaks. Major payoff. P.S. Want help getting your emails out of spam? Shoot me a DM & I'll handle it for you ✨ #EmailMarketingTip #Copywriter #Deliverability