Challenges of Email Overload for SDRs

Every SDR knows the pain. Tabs everywhere. Copy, paste, repeat. Selling time lost before you even say hello. This is how we fixed it with Manthan Patel: ☑ AI does the research. Reps make the decisions. ☑ No more tab overload. No more late first touch. ☑ A clear brief and a draft email appear. The rep reviews and sends. Here’s the workflow: → Pick one lead source. Demo form, product signup, inbound email, or a CSV list. Start simple. → Enrich leads automatically. Pull company basics. Add one key signal that matters for your pitch. → Auto-draft the first email. Keep it short. 45 to 70 words. No fluff. No guessing. → The rep is the final reviewer. They check, tweak, and send. Judgment matters more than typing. → Route the lead to the right owner. Log every step in the CRM. No lead left behind. Guardrails that keep it real: • Never invent facts. If the data is thin, switch to a full cold approach. • Put a timer on each step. No more endless research. • Track every action. Time to first touch. Research minutes per lead. Meetings per 100 leads. This is not about doing more. It’s about doing less, but better. Less typing. Less waiting. More judgment. More ownership. The result: → SDRs spend more time selling, less time searching. → First touch happens faster. → Every lead gets the right message, at the right time. This is how you build a modern outbound engine. No more chaos. No more wasted hours. Just a simple, repeatable workflow that lets your team win.

I keep hearing founders and revenue leaders say "we want to stop spray and pray." And I had an epiphany on this yesterday after talking with Jen D’Amico. And reflecting on some posts by 🦾Eric Nowoslawski and Nick Abraham. The average SDR is MORE spray and pray. Than intelligent automated demand gen. FROM THE BUYER SIDE. Let me explain. In your shoes, you're looking at your SDR team and thinking. "We researching, we're targeting, we're doing smart cold calls, we're personalizing emails, what gives?" Think about what is happening from the buyer side. If your SDR team is in the normal situation... the buyer is getting hit with 20-30 touches. 9 emails, 6-12 calls, 2-5 Linkedin touches. Maybe 12 emails in some cases! And the average Outreach sequence has about a 2.9% reply rate. So think about how this looks from the buyer's side. 97.1% of your prospects have gotten 9-12 emails from you. They haven't replied. They didn't think your emails were valuable. Constrast this with another model, where you take literally everyone you think is worth emailing in your TAM. Say 20k people. Drop them in Clay, enrich, maybe drop them Google Sheets. Group them by titles, industries, maybe a few other data points relevant to you (number of AEs for example). Get 1-3 pieces of content that create value for those segments of your market (by title or industry) even if they don't buy from you. Create a 2 email sequence offering that content, with merge fields for each segment. Then send just 2 emails a month. Imagine that from the buyer perspective - you get just 2 emails a month offering you something useful Those 2 emails will probably get a 1-2% reply rate Your SDR team can call the opens and replies And your buyers first experience with you is that you offered them something relevant and helpful More volume? Yes More volume from the BUYER'S perspective? No More overall lead flow? Yeah, significantly (DM if you want help with this)

SDRs don’t enjoy spending hours researching accounts, crafting personalized emails, or trying to connect the dots between scattered intent signals. They know their time is better spent building relationships and closing deals—but the grind of manual work slows them down. That’s why so many outreach efforts feel rushed or generic. With limited time and too many tasks, SDRs often skip the deep account research needed to craft truly engaging outreach. And who can blame them? It’s exhausting and unsustainable. This is where dynamic workflows come in. By aggregating data from multiple sources—like LinkedIn ads, G2, website activity, and CRM records— SDRs get the full picture of a prospect’s journey, without the manual effort. Instead of piecing together signals, they receive actionable insights delivered straight to their tools, complete with: ✅Why the account is showing intent. ✅Key decision-makers and how to reach them. ✅Contextualized messages tailored to the account’s journey. No more time wasted on research. No more guesswork. Just smarter, faster outreach that feels personal and meaningful. Dynamic workflows let SDRs focus on what they do best: having quality conversations that drive results. Teams using this approach have seen reply rates and lead bookings increase while cutting hours of manual work each day. What’s your take—do your SDRs enjoy manual research, or would they prefer to spend more time actually selling?