Tips for Enhancing Research Relevance

𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮𝗻𝘀𝘄𝗲𝗿𝘀; it 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. 𝗨𝘀𝗲 𝘁𝗵𝗲𝘀𝗲 𝟭𝟬 𝘁𝗼 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗴𝗮𝗽𝘀 𝗳𝗮𝘀𝘁𝗲𝗿 𝗮𝗻𝗱 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 ————————————— 1️⃣ 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗶𝘁𝗲𝗱 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗶𝗲𝗹𝗱 𝗺𝗶𝘀𝘀𝗶𝗻𝗴? → Highly cited papers are influential but not perfect. → Pinpoint their blind spots for potential research opportunities. 2️⃣ 𝗪𝗵𝗶𝗰𝗵 𝗽𝗼𝗽𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗿𝗲𝗺𝗮𝗶𝗻 𝘂𝗻𝗱𝗲𝗿𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗶𝗻 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵? → Are certain groups, regions, or demographics consistently overlooked? → Addressing these gaps can make your work stand out. 3️⃣ 𝗪𝗵𝗮𝘁 𝗹𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗼 𝗮𝘂𝘁𝗵𝗼𝗿𝘀 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 𝗺𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗮𝗿𝗲𝗮 𝗼𝗳 𝘀𝘁𝘂𝗱𝘆? → Most research papers highlight limitations. → These are opportunities waiting for a solution. 4️⃣ 𝗛𝗼𝘄 𝗵𝗮𝘃𝗲 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 𝗼𝗿 𝘁𝗼𝗼𝗹𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗶𝗲𝗹𝗱 𝗲𝘃𝗼𝗹𝘃𝗲𝗱 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆? → Could outdated methodologies or tools in older studies benefit from modern advancements? 5️⃣ 𝗪𝗵𝗮𝘁 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁𝘀 𝗼𝗿 𝗰𝗼𝗻𝘁𝗿𝗮𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗲𝘅𝗶𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗹𝗶𝘁𝗲𝗿𝗮𝘁𝘂𝗿𝗲? → Divergent findings indicate areas that require deeper investigation to resolve discrepancies. 6️⃣ 𝗔𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀 𝗼𝗿 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲𝗻’𝘁 𝗯𝗲𝗲𝗻 𝗲𝘅𝗽𝗹𝗼𝗿𝗲𝗱 𝘆𝗲𝘁? → Look to the future. → Addressing new developments can position your research as groundbreaking. 7️⃣ 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲𝗮𝘀 𝗮𝗿𝗲 𝗵𝗲𝗮𝘃𝗶𝗹𝘆 𝘀𝘁𝘂𝗱𝗶𝗲𝗱 𝗯𝘂𝘁 𝗹𝗮𝗰𝗸 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀? → Explore how theoretical concepts can translate into real-world solutions. 8️⃣ 𝗔𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗮𝗿𝘆 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗯𝗲𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱? → Combine ideas from multiple fields to address complex issues in innovative ways. 9️⃣ 𝗪𝗵𝗮𝘁 𝘀𝗼𝗰𝗶𝗲𝘁𝗮𝗹 𝗶𝘀𝘀𝘂𝗲𝘀 𝗱𝗲𝗺𝗮𝗻𝗱 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗯𝘂𝘁 𝗹𝗮𝗰𝗸 𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗮𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗳𝗼𝗰𝘂𝘀? → Tackle challenges that align with pressing global or local needs for high-impact research. 🔟 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗼𝗿 𝗼𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗿𝗲𝘃𝗲𝗮𝗹𝗶𝗻𝗴? → Your unique perspective or background can often illuminate gaps others may not see. ————————————— 📌 𝗣𝗿𝗼 𝗧𝗶𝗽: Use these questions to guide your literature review or discussions with mentors to narrow down impactful research topics. ♻️ Repost to help fellow researchers sharpen their focus. #ResearchTips #AcademicJourney #LiteratureReview

Attempting to cook a gourmet dish…with stale ingredients. Or fly a plane…with no flight path. Every strategist worth their salt knows you’re only as good as the information you have. No matter the time, money, or effort you throw at the situation, you’ll only get so far. I spent the better part of Q1 leveling up our knowledge of our market, competitors, and customers by tearing down “research” – specifically, how leading strategists and innovators are doing it in 2024. 5 highlights: 1. High-performing teams prioritize asking the right questions. They emphasize understanding stakeholders' needs and framing inquiries effectively to ensure relevant, actionable, and – most importantly – impactful outcomes. 2. Successful teams embrace a diverse research stack. They leverage a blend of primary, secondary, behavioral, and product data to gain a comprehensive understanding of their target audience (and existing customers). 3. Leading organizations maintain a healthy research cadence. They balance quick ad-hoc inquiries with ongoing monitoring and larger-scale projects to stay agile and informed. 4. AI tools are transforming research workflows. While researchers acknowledge AI's potential, there remain (very valid) concerns about data privacy, accuracy, biases, and the need for human oversight in analysis and decision-making. 5. Winning teams are rethinking how they stay on top of fundamentals. Combining a more agile approach to insights gathering (see 2 and 3) with a culture of curiosity empowers teams to more actively – and proactively – explore ideas and validate opportunities.    One thing that hasn’t changed (and probably won’t ever)? The types of research strategy and innovation leaders prioritize. Who is my audience?  Who are my competitors? What’s affecting my category? What trends or dynamics are affecting all of the above? Which means the future will be won NOT by latching on to the latest shiny object, but by doubling down on these fundamentals – doing them better, smarter, and more than the next guy. #ai #innovation #strategy #insights

On writing papers with impact. I often hear people complain that academics don't write papers with real work impact. I tend to disagree bc I feel like we all study topics have an impact, but we simply don't know how to write them or frame them. While I am no expert, I came across a great editorial that offers insight how to design & write a study that communicates impact to broader audiences. Andrew Burton-Jones, Steven L. Johnson, & Ann Majchrzak editorial in MIS Quarterly on"Producing Significant Research" offers insight into how authors can enhance the impact of their research & better communicate its importance. So what do they advise? 1. When starting a project, authors should ask: * How does this paper address an unsolved challenge in practice? Example: If studying remote work, go beyond general benefits & identify specific challenges like "How do remote employees manage digital fatigue & maintain productivity?" * Does the paper consider multiple perspectives on this challenge? Example: If researching AI in hiring, consider perspectives from job seekers, employers, & regulators rather than focusing solely on HR professionals. * Does completing this project offer insight that benefits society? Example: If studying misinformation, clarify the broader societal impact: "Our research informs policymakers on how to design social media regulations that balance free speech with misinformation control." 2. When writing a paper, authors should make it: * Accessible: Use clear, straightforward language accessible to non-academic audiences. * Credible: Support claims with empirical evidence and examples of practical applications. * Arresting: Clearly articulate the real-world problem, limitations of existing knowledge, and how the study advances understanding. They also suggest avoid: * Overuse of technical jargon that reduces accessibility. * Vague generalizations in the discussion and implications sections. * Failing to specify which stakeholders will benefit from the findings. 3. Never forget practice. * Consider practitioner perspectives early in the research process. Example: Consult working professionals instead of relying solely on academic literature. * Engage with real-world problems rather than purely theoretical gaps. Example: Investigate "how flawed data models led to incorrect credit scores, impacting millions of consumers." * Frame research for multiple audiences (academics, industry, policymakers). Example: Tailor takeaways separately for stakeholders. * Seek feedback from non-academic peers on clarity and impact before submission. Example: Ask a non-expert colleague to summarize the key takeaways. If they struggle, simplify and clarify your message. Andrew, Steven and Ann argue that authors who proactively embed impact into their studies will be better positioned to contribute meaningful, high-quality research. I think they are right. Give it a crack! Editorial here: https://lnkd.in/ePyeFk_k

“Let the data speak for itself” is lazy advice. Data doesn’t speak. You do. Yes, there’s a standard format—IMRAD (Introduction, Methods, Results, and Discussion). But structure alone doesn’t engage readers. Readers don’t remember formats. They remember stories. Stories create TENSION. → “Despite treatment X, many patients still have poor outcomes…” Stories GUIDE the reader. → “So we asked… could early intervention Y change this trajectory?” Stories make you CARE. → “What we found surprised us—and may inform new treatment decisions.” This is not about overselling. It’s about clarity, coherence, and relevance. Here’s how to use storytelling to make your paper more impactful and memorable: 1️⃣ Identify 2–3 key findings → Not every result deserves to be in your paper. → Focus on what’s most surprising, actionable, or important. 2️⃣ Derive your core message → What’s the “shiny dime” in your data? → What’s the one takeaway readers should remember? Pro Tip: You need to derive this from the 2 to 3 key findings. There is some back and forth between the two. 3️⃣ Lead with the unexpected → You rarely report your results in the same order you conducted the experiments. Instead, lead with what matters most. → Open with your strongest or most surprising result—not the one that came first in your methods section. 4️⃣Make it simple → Keep your logic clean. → Introduce one character (concept) at a time. → Guide the reader like you're teaching—not testing—them. 5️⃣ Make them care → Why does this matter? → Who does it help? → What could change because of this work? When done right, your manuscript becomes more than just another publication. It becomes an argument for why your findings matter. Because research isn’t just about what you discovered. It’s about making people remember what you discovered—and why. What’s the one core message your current manuscript is really trying to tell? ---------- P.S. Join my inner circle of 4000+ researchers for exclusive, actionable advice you won’t find anywhere else — link in the comments below. BONUS: When you subscribe, you instantly unlock my Research Idea GPT and Manuscript Outline Blueprint. Please reshare 🔄 if you got some value out of this...

Your research is only as good as your ability to get people to listen to it.  Here's 7 tips for making sure your insights actually land. 📂 Start with conclusions, not methodology Think of your debrief as a landing page–you need to hook people immediately. Put your key takeaways front and center. No one has time to wade through your research methods before getting to the good stuff. Everyone is busy with their jobs already. 📂 One finding per slide Don't overwhelm your audience with multiple insights at once. Share one finding per slide, support it with data (mix qualitative and quantitative), and include a clear recommendation. Yes, recommendations! Don't just drop insights and run. Your job isn't done until you've suggested what to do next. 📂 Connect to business goals Your organization cares about metrics and outcomes, not research for its own sake. Frame your insights in terms of business impact. For example, this finding will help us reduce the 30% churn we're seeing in week 1. 📂 Use real user voices Nothing makes research stick like hearing it directly from users. Include direct quotes and, if possible, short video clips. The more human connection you create between stakeholders and users, the more memorable your insights become. 📂 Ditch the UX jargon Simplify everything and speak in terms business stakeholders understand. 📂 Address stakeholder fears When executives push back, it's usually fear-driven. Find out what they're afraid of missing, losing, or failing at—then frame your insights as solutions to those fears. 📂 Save methodology for last Your professional expertise should be trusted. Keep the "how we made the sausage" details for the end. What's your best tip for making research insights stick?