Tips for Emphasizing Quality Over Quantity

Quality over quantity matters on LinkedIn, and now I have the data to prove it. We started working with a client 7 months ago to build out their organizational thought leadership on their company's LinkedIn page. The first 6 months, we posted almost daily. They are industry experts and have a TON of valuable content at their finger tips. But due to the depth of the content and time it took to create these high-value daily posts, our team was starting to feel overwhelmed. We went to the client and transparently shared this with them and offered two solutions: 1) Increase the retainer to get more support to keep up with the daily posts, or 2) Keep the retainer as-is but reduce the # of posts to 2-3 per week. The client opted for the second option, and now I'm really glad they did. I was concerned that after months of daily posting, we'd see a significant drop in impressions and engagement, but the OPPOSITE happened. Even though posting frequency declined from 5 posts per week to 3 posts per week, the average impressions DOUBLED. Why?? Because with fewer posts now appearing in the feed, older posts are having a longer shelf life, gaining more traction, and leading to increased impressions over time. They are getting more time to shine. ☀️ TLDR: Posting for the sake of posting isn’t the goal—visibility and engagement are. Sometimes, less is actually more. If you’re feeling the pressure to post daily, this is your permission to step back and focus on quality over quantity. Your best content deserves time to breathe—and your audience will thank you for it. Have you experimented with posting less? What results have you seen?

Quality Content > Quantity of Content What’s more important: posting frequently or posting with purpose? Flooding your feed with low-value content does more harm than good. It weakens your brand and leaves your audience disengaged. Instead, take a step back and follow this 5-Step Process: STEP 1 - Post with intent. > Every post should serve a purpose. > Focus on adding value instead of filling space. Example: A post that answers a common client question builds trust. STEP 2 - Prioritize conversation over visibility. > Create posts that encourage interaction. > Ask questions or offer insights that spark discussion. Example: Instead of an update, pose a challenge your audience faces and offer solutions. STEP 3 - Focus on consistency, not frequency. > Don’t feel pressured to post daily. > Consistent, thoughtful content builds trust over time. Example: Weekly posts that go deep on a subject can generate higher engagement than daily surface-level content. STEP 4 - Analyze what works. > Check which posts get the most engagement. > Use that data to guide future content. Example: If a post about solving a client problem resonated, create a series based on that. STEP 5 - Engage meaningfully with responses. > Reply to comments with intention. > Build relationships through thoughtful replies. Example: Turn a comment thread into a real conversation. 1 powerful post can lead to deeper connections than 10 superficial ones. Even if it means posting less often, you’ll make a bigger impact. Remember, the goal isn’t to post more— It's to start real conversations.

As an entrepreneur, I've always been focused on getting things done. For years, quality took a backseat to sheer productivity. But as I've gotten older, and especially after diving into Cal Newport's books, my perspective has shifted slowly. I've revisited his books multiple times to rewire my brain. Here are three key takeaways from Newport's "Slow Productivity" that are transforming my approach to work: >> Prioritize Deep Work: Newport emphasizes the value of concentrating on meaningful, challenging work rather than shallow, repetitive tasks. By dedicating time to deep work, we can produce high-quality results and feel more fulfilled. He shares how Carl Jung built a woodland retreat to focus intensely on his work without distractions. This has been a challenge for me; I now try to focus on one main task daily, dedicating my time to that important work. >> Do Less, But Better : Instead of juggling multiple tasks, Newport suggests focusing on fewer tasks and executing them excellently. This approach not only improves work quality but also reduces stress and burnout. He cites software craftsman Bob Martin, who prioritizes code quality over quantity, resulting in more sustainable and maintainable software. It's incredibly tough to do less, but now my daily to-do list is limited to just 5 items. >> Guard Your Focused Work Time: Newport recommends setting aside uninterrupted blocks of time for focused work. By minimizing distractions during these periods, we can maintain deep concentration and make significant progress. He often references his own habit of having dedicated writing blocks to efficiently produce his books. I'm still working on fully implementing this, but I keep trying. Adopting these principles can revolutionize our work approach, leading to more meaningful and lasting achievements. #SlowProductivity #DeepWork #QualityOverQuantity #FocusedWork #MindfulProductivity

Last week, one of our investors reminded me of something crucial: 𝗶𝘁’𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗼 𝗱𝗼 𝗳𝗲𝘄𝗲𝗿 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗼 𝗱𝗼 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲. This applies to both leaders and companies. From June through August, I fell into the trap of constantly checking tasks off my to-do list. I was obsessed with hitting the new user metric for Reveri and building a "repeatable growth machine" (whatever that means, honestly). And where did that lead me? Exactly where I started—except with a more frustrated team. Then, my son was born, and I had to step away. That pause forced me to rethink our strategy and where we were actually heading. Since then, I’ve cut the noise, focused on fewer, more meaningful conversations, and made better decisions. Three conversations and one key decision last week had more impact than a million checks on my to-do list (hence the WhatsApp message below). 𝗠𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • Focus on Impact, Not Volume A packed to-do list doesn’t equal progress. Instead of asking, “What can I get done today?” ask, “What will actually move me forward?” • Be Ruthless with Priorities We all have the same 24 hours. The difference isn’t time, it’s focus. Choose one or two tasks that will have the biggest impact. The rest? It’s noise. • Connect Your Tasks to the Bigger Vision If today’s tasks don’t connect to your long-term goals, they’re just busy work. • Quality > Quantity Progress comes from focusing on the quality of your work, not the quantity. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘀𝘁𝗮𝘆 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀? 

The content creation lie no one's talking about. I saw another "guru" post claiming you need to churn out as much content as possible to succeed. That pressure to post constantly is BS. Here's the deal: 1. Quality > Quantity (ALWAYS) 2. Consistency beats frequency 3. Your audience's capacity to consume matters more than your ability to produce Stop trying to be everywhere, all the time. It's not sustainable, and it's not effective. Instead: • Know your limits • Understand your audience • Focus on value, not volume • Be consistent (whatever that means for you) • Plan ahead Remember: One killer post a week beats daily fluff. You're not falling behind. You're building a strategy that works for YOU. So take a breath. Slow down. Create content that matters. Trust me, your audience (and your sanity) will thank you. PS. What are other lies that are often repeated?