Importance of Video Content for Engagement

LinkedIn Video Is the New Power Move—And You’re Missing Out If You’re Still Just Posting Text It’s no secret: the way we promote ideas, businesses, and expertise has changed. We’ve moved from blogs to images, and now, video is king. But here’s the real twist—LinkedIn isn’t just following the trend. It’s transforming it. Why? Because video content doesn’t just get clicks—it creates connection. Research shows viewers retain 95% of a message when watching a video, compared to just 10% when reading. That’s not a stat; that’s a wake-up call. Professionals don’t just want to read about solutions—they want to see them in action. While TikTok and Instagram made short-form video the norm, LinkedIn stepped in to offer something better: relevance. It’s not just about dancing trends or food shots. LinkedIn video gives you a platform to explain how business works, why it works that way, and how your audience can take action. Live events, product demos, masterclasses, and thought leadership panels are dominating the feed—and for good reason. Across industries, these formats build trust, showcase credibility, and spark real-time conversations with ideal clients. But here’s where most go wrong: they measure success with vanity metrics. It’s not about views—it’s about conversions. Did they stay? Did they comment? Did they reach out? Did they buy in? The new playbook isn’t just to go live. It’s to go live strategically: Set the agenda. Assign your team roles (host, tech, moderators). Engage before, during, and after. Repurpose everything into a content machine. Then? Track what matters: engagement rates, retention time, sign-ups, lead quality. If you want to stay ahead, don’t just post another quote or blog link. Start turning your knowledge into video. Start showing up where your clients are already looking. And if you’re not sure they’re the right people? Video isn’t optional anymore. It’s the difference between getting seen and getting selected. If you are executing already--tell our Linkies how we can all do it better in the comments.

The Science of Engagement - 10% Read, 20% Listen, 70% Watch Think about this… If you’re banking on the written word alone, you’re competing for the attention of just 10% of your audience, the ones who still love to read. And hey, that’s great if your target market consists solely of novel enthusiasts, but for the other 90%? You’re basically whispering into a void. 20% of people prefer listening. They’re tuning in to podcasts on their morning commute, catching up on industry news while working out, or passively absorbing content while pretending to pay attention in a Zoom meeting. But the real power? A jaw-dropping 70% of your audience is watching. That’s right! Seven out of ten potential customers are NOT reading your website, NOT reading your emails, and definitely NOT reading that long-winded product description you spent hours perfecting. Instead, they’re scrolling, swiping, clicking, glued to video content. It’s not just a trend…it’s human nature. Studies show that the brain processes visuals 60,000 times faster than text. That’s why when you see a video pop up on your feed, your eyes lock in before your brain even registers what’s happening. It’s instant, it’s engaging, and it’s addictive. Now, let’s look at how this plays out in real life: 📱 Short-form video has redefined engagement. TikTok alone has over 1 billion users, and 90% of them are watching videos daily. 🎥 People watch over 1 billion hours of video PER DAY on YouTube! That’s more than Netflix and Facebook combined. 📈 Studies show that landing pages with videos can boost conversion rates by 80% or more—because people would rather watch a 60-second explainer than read a 500-word description. 👀 Facebook, Instagram, LinkedIn, and Twitter all push video content higher in the feed than static images or text posts. Why? Because it keeps people engaged longer. 🚀 People have to actively choose to read. Video, on the other hand, demands nothing—it grabs attention effortlessly and keeps people hooked. 💰 Want to earn a customer’s trust? Show them your face. Show them your product in action. Consumers are 64% more likely to buy after watching a video than reading a description. 🔁 A single 2-minute video can be turned into blog posts, social media clips, podcast segments, and email content. Work smarter, not harder. If you want to make an impact, prioritize video and visual content, support it with audio, and supplement with written materials for those who prefer to dive deeper. Time to hit record. 🚀

Today's newsletter: 7 insights from studying 10,000 posts from top-performing LinkedIn company pages. Executive Summary: 1. Video Reigns Supreme: Native video content on LinkedIn significantly outperforms image and text posts for company pages, garnering approximately 2X more engagement than images and 4X more engagement than text posts. 2. Hashtags' Impact is Minimal: Despite their widespread use, hashtags do not notably enhance engagement on company pages. While their inclusion doesn't harm engagement, the median engagement for posts with hashtags is similar to those without. 3. Posting Frequency Variation: Unlike personal profiles, where frequent posting aids audience growth, company pages don't adhere to the same rule. Top-performing company pages show a diverse range of posting frequencies, with a median of 15 posts per month, indicating that daily posting isn't necessary for success. 4. Go Deeper: We identified three other takeaways, as well as best practices around four different types of content. You can download the full report for free here: https://lnkd.in/gHBPJ3zd