Characteristics of Evergreen Content

When you hear me say "evergreen" I'm not talking about a tree. 🌲 Evergreen *content* offers timeless value and is a marketer's best friend, especially if resources are limited. Simply put, evergreen content is designed to attract and engage audiences long after publication without needing frequent updates. 👍Examples include explaining foundational concepts or principles (like what I'm doing now...), glossaries, resource lists, FAQs, tutorials/how-to guides, and my personal favorite: a perspectives interview. 👎Leave out any time-bound info, mentions of events/seasons, and buzz-worthy content. What Makes Great Evergreen Content: 🟩 Relevance: Addresses universal or recurring needs/questions 🟩 Depth: Provides thorough, well-researched information 🟩 Clarity: Written in a way that’s easy to understand and accessible to a broad audience 🟩 Broad Appeal: Useful to beginners while offering depth for advanced users 🟩 Adaptability: Easy to update if small changes occur (e.g., new data, minor shifts in tools/terminology) To update, adding fresh data/stats, new imagery or visuals, fixing broken links, and incorporating subtopics to stay relevant are all tactics you can use. Do you create evergreen content? I'd love to hear your success story or tip! #content #contentstrategy #evergreen #marketing

Evergreen content is the legacy you craft for your brand.   It’s the foundation for building a content portfolio that serves as a reliable resource …   One that will consistently attract and engage your target market over time …   Because … unlike time-sensitive news or trending topics…   Evergreen content remains useful and informative regardless of when it’s accessed.   Creating valuable evergreen content offers your company multiple benefits.   It contributes to your website’s SEO strategy by generating continuous organic traffic.   It’s rewarded by search engines that prefer content that remains relevant. And that in turn will boost your site’s search ranking and visibility.   It positions your website as an authoritative source within your niche.   It establishes trust among users encouraging them to both return and to share content.   And, it’s an effective and cost-efficient way to achieve sustained traffic, establish thought leadership, and, maximize the lifespan of your content.   Here are some tips on how to develop powerful evergreen content.   𝐂𝐇𝐎𝐎𝐒𝐄 𝐓𝐈𝐌𝐄𝐋𝐄𝐒𝐒 𝐓𝐎𝐏𝐈𝐂𝐒 Craft your content around a timeless value proposition that remains relevant and valuable regardless of industry shifts or trends.   𝐂𝐑𝐄𝐀𝐓𝐄 𝐈𝐍-𝐃𝐄𝐏𝐓𝐇 𝐆𝐔𝐈𝐃𝐄𝐒 Develop comprehensive guides or how-to articles that thoroughly explain complex topics and serve as the go-to resource for your audience.   𝐀𝐕𝐎𝐈𝐃 𝐓𝐑𝐄𝐍𝐃𝐘 𝐋𝐀𝐍𝐆𝐔𝐀𝐆𝐄 Steer clear of language or terminology that might become dated quickly.   𝐈𝐃𝐄𝐍𝐓𝐈𝐅𝐘 𝐄𝐕𝐄𝐑𝐆𝐑𝐄𝐄𝐍 𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒 Utilize SEO tools to identify keywords that have consistent search volume.   𝐔𝐏𝐃𝐀𝐓𝐄 𝐑𝐄𝐆𝐔𝐋𝐀𝐑𝐋𝐘 While the core information should remain constant, periodically update your content to include recent statistics, case studies and/or relevant developments.   𝐎𝐅𝐅𝐄𝐑 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐈𝐍𝐒𝐈𝐆𝐇𝐓𝐒 Produce content that delves into broader industry trends, analysis, and, insights, positioning your brand as a thought leader.   𝐃𝐄𝐕𝐄𝐋𝐎𝐏 𝐀 𝐅𝐀𝐐 𝐒𝐄𝐂𝐓𝐈𝐎𝐍 Include a detailed Frequently Asked Questions section addressing the most common queries.   𝐈𝐍𝐂𝐎𝐑𝐏𝐎𝐑𝐀𝐓𝐄 𝐀𝐓𝐓𝐄𝐍𝐓𝐈𝐎𝐍-𝐆𝐑𝐀𝐁𝐁𝐈𝐍𝐆 𝐕𝐈𝐒𝐔𝐀𝐋𝐒 Utilize eye-catching images, infographics, diagrams, etc. to enhance understanding and break up the text to make content more appealing.   𝐏𝐑𝐎𝐌𝐎𝐓𝐄 𝐂𝐎𝐍𝐒𝐈𝐒𝐓𝐄𝐍𝐓𝐋𝐘 Share your content on social media, in newsletters, and through other channels to attract new members of your target audience and keep it in circulation.   The key to developing successful evergreen content is its ability to withstand the test of time and always provide value.   It’s an investment in building lasting resonance with customers.     Illustration: Monday   Ring the 🔔 on my profile to follow Linda Goodman for marketing strategy and business development content.   #MarketingStrategy #Sales #BusinessDevelopment #CEO #Leadership #Entrepreneurship

Imagine creating a fully automated content posting machine for social media that is evergreen and 100% automated... Creating evergreen content is not just an art; it's a strategic science. As the CEO of Ajax Union our digital marketing agency for over a decade, I’ve spent years mastering the craft of digital marketing and content creation. Today, I’m excited to share insights that can transform your content strategy and ensure your work remains relevant and valuable over time. I put a step by step in the LinkedIn article attached to this post. But first let me explain what evergreen means! How do you qualify content as evergreen!? 1. Focus on Timeless Topics: Choose subjects that will always be in demand. Personal development, industry principles, and how-to guides are evergreen gold mines. 2. Thorough Research: Accuracy is key. Use reputable sources and include data that stands the test of time. 3. **Simple and Clear Language**: Avoid jargon. Make your content accessible to everyone. 4. Provide Actionable Insights: Empower your readers with practical steps they can implement immediately. 5. Structure for Readability: Use headings, subheadings, bullet points, and short paragraphs. Make it easy to navigate. 6. Update Regularly: Keep your content fresh by periodically reviewing and updating it. 7. Optimize for SEO: Use relevant keywords naturally. This ensures your content continues to attract traffic. 8. Include Internal and External Links: Enhance the depth of your content by linking to valuable resources. 9. Use Visuals: Incorporate images, infographics, and videos to aid understanding. 10. Comprehensive Coverage: Address common questions, provide examples, and explore different facets of your topic. Bonus Tip: Evergreen CTA: Use calls to action that remain relevant, like subscribing to a newsletter or downloading a resource. By following these tips, you can create content that not only informs but also empowers and engages your audience over the long term. This approach has been a game-changer for my clients at Ajax Union and what we teach our clients at Evyrgreen, helping them achieve sustained growth and engagement. Ready to transform your content strategy? Let’s discuss how we can help you create evergreen content that drives continuous ROI. Drop a comment below with your biggest content challenge, and let’s solve it together! If you found these tips helpful, please repost to share the knowledge. Keep in mind that we are building these automated content machines for people in our network, and teaching people how to build these too. Let me know if you want it done for you or you want to do it yourself. #EvergreenContent #ContentStrategy #DigitalMarketing

A while ago, I was stuck. I kept writing posts, but none of them were performing well. They'd get a few views… and disappear by the next day. That’s when I asked myself: What if I’m writing content that’s too temporary? Then I discovered something called evergreen content and it completely changed the way I write. 🗸 What is Evergreen Content? Evergreen content is content that stays relevant over time. It doesn’t expire or go out of trend. It keeps helping readers long after you’ve posted it. Think: ✔ “How to Start a Blog” ✔ “What Is SEO?” ✔ “Tips for Writing Great Headlines” These topics are always useful. And they keep driving traffic for months (even years). 🗸 Why Evergreen Content Matters I learned that creating timeless content has some serious benefits: ✅ Brings long-term traffic ✅ Improves your Google rankings ✅ Saves time (no need to keep posting every day) ✅ Builds trust with your audience Evergreen posts become digital assets, they keep working for you even while you sleep. 🗸 How to Create Evergreen Content Here’s what I started doing (and what I recommend to every creator now): Choose timeless topics → Think about questions people always ask in your niche. Write in a clear, simple way → Avoid trends or time-based references like “this year” or “this week.” Update it regularly → Refresh stats, fix links, and keep it useful. Optimize it for SEO → Use the right keywords so Google can find it. Add visuals or examples → Make it easier to read and more shareable. Since I made this shift, my content now gets seen again and again. And the best part? I no longer have to fight the algorithm daily. If you’re feeling stuck like I was, try building content that lasts. Create once. Let it work forever. Want my personal checklist for evergreen posts? Drop a “Evergreen Content” in the comments, and I’ll send it over. Let’s write smarter, not harder.