Enhancing Team Performance with the Right Tools

AI isn't just a tool; it's becoming a teammate. A major field experiment with 776 professionals at Procter & Gamble, led by researchers from Harvard, Wharton, and Warwick, revealed something remarkable: Generative AI can replicate and even outperform human teamwork. Read the recently published paper here: In a real-world new product development challenge, professionals were assigned to one of four conditions: 1. Control Individuals without AI 2. Human Team R&D + Commercial without AI (+0.24 SD) 3. Individual + AI Working alone with GPT-4 (+0.37 SD) 4. AI-Augmented Team Human team + GPT-4 (+0.39 SD) Key findings: ⭐ Individuals with AI matched the output quality of traditional teams, with 16% less time spent. ⭐ AI helped non-experts perform like seasoned product developers. ⭐ It flattened functional silos: R&D and Commercial employees produced more balanced, cross-functional solutions. ⭐ It made work feel better: AI users reported higher excitement and energy and lower anxiety, even more so than many working in human-only teams. What does this mean for organizations? 💡 Rethink team structures. One AI-empowered individual can do the work of two and do it faster. 💡 Democratize expertise. AI is a boundary-spanning engine that reduces reliance on deep specialization. 💡 Invest in AI fluency. Prompting and AI collaboration skills are the new competitive edge. 💡 Double down on innovation. AI + team = highest chance of top-tier breakthrough ideas. This is not just productivity software. This is a redefinition of how work happens. AI is no longer the intern or the assistant. It’s showing up as a cybernetic teammate, enhancing performance, dissolving silos, and lifting morale. The future of work isn’t human vs. AI. The next step is human + AI + new ways of collaborating. Are you ready?

We just built a commercial grade RCT platform called MindMeld for humans and AI agents to collaborate in integrative workspaces. We then test drove it in a large-scale Marketing Field Experiment with surprising results. Notably, "Personality Pairing" between human and AI personalities improves output quality and Human-AI teams generate 60% greater productivity per worker. In the experiment: 🚩 2310 participants were randomly assigned to human-human and human-AI teams, with randomized AI personality traits. 🚩 The teams exchanged 183,691 messages, and created 63,656 image edits, 1,960,095 ad copy edits, and 10,375 AI-generated images while producing 11,138 ads for a large think tank. 🚩 Analysis of fine-grained communication, collaboration, and workflow logs revealed that collaborating with AI agents increased communication by 137% and allowed humans to focus 23% more on text and image content generation messaging and 20% less on direct text editing. Humans on Human-AI teams sent 23% fewer social messages, creating 60% greater productivity per worker and higher-quality ad copy. 🚩 In contrast, human-human teams produced higher-quality images, suggesting that AI agents require fine-tuning for multimodal workflows. 🚩 AI Personality Pairing Experiments revealed that AI traits can complement human personalities to enhance collaboration. For example, conscientious humans paired with open AI agents improved image quality, while extroverted humans paired with conscientious AI agents reduced the quality of text, images, and clicks. 🚩 In field tests of ad campaigns with ~5M impressions, ads with higher image quality produced by human collaborations and higher text quality produced by AI collaborations performed significantly better on click-through rate and cost per click metrics. As human collaborations produced better image quality and AI collaborations produced better text quality, ads created by human-AI teams performed similarly, overall, to those created by human-human teams. 🚩 Together, these results suggest AI agents can improve teamwork and productivity, especially when tuned to complement human traits. The paper, coauthored with Harang Ju, can be found in the link on the first comment below. We thank the MIT Initiative on the Digital Economy for institutional support! As always, thoughts and comments highly encouraged! Wondering especially what Erik Brynjolfsson Edward McFowland III Iavor Bojinov John Horton Karim Lakhani Azeem Azhar Sendhil Mullainathan Nicole Immorlica Alessandro Acquisti Ethan Mollick Katy Milkman and others think!

Most teams are underperforming. Not because of laziness. Not because of bad culture. But because the people are stuck doing work AI should be doing. Want better meetings? Want stronger collaboration? Want better performance? Then free your team from doing things they shouldn’t be doing. Here are 5 simple, powerful ways AI is already helping teams build better ⬇️ ↳ 1. Summarizing conversations and meetings Let AI generate transcripts, write summaries, and pull action items. Tools like Fireflies(dot)ai, Sembly, or Cluely let humans listen deeply instead of multitasking. 👉 Deep listening creates better decisions. ↳ 2. AI-powered dashboards and alerts Use AI to surface KPIs, anomalies, and early warning signals. When AI tells the team what’s changing, the team can focus on what to do about it. 👉 Conversations shift from data-gathering to decision-making. ↳ 3. Detecting tone and team sentiment AI can analyze Slack, Zoom, or email data to flag mood swings, overload, or risk of burnout. This gives managers a chance to step in before trust or morale break down. 👉 Tech reads the room, so humans can step up. ↳ 4. Automating low-EQ, repetitive tasks Inbox triage, calendar management, ticket routing, and basic reporting don’t need a human. AI frees up emotional bandwidth so people can do higher-order, higher-empathy work. 👉 Free your team from the robotic parts of their jobs. ↳ 5. Drafting the first version of everything Project plans, presentations, emails, proposals—let AI write the messy first version. Humans can then refine, adapt, and build something great together. 👉 Collaboration thrives when people start from something, not nothing. This isn’t about replacing people. It’s about amplifying them. AI isn’t just a productivity tool—it’s a team design tool. ✅ Start mapping tasks that are low EQ, high repetition, and ripe for automation ✅ Pick 1 AI tool to test across a core workflow next week ✅ Train your team to co-create with AI, not just delegate to it ♻️Repost & follow John Brewton for content that helps. ✅ Do. Fail. Learn. Grow. Win. ✅ Repeat. Forever. ⸻ 📬Subscribe to Operating by John Brewton for deep dives on the history and future of operating companies (🔗in profile).