Why email marketing is still effective for remote professionals

Delete. Unsubscribe. Mark as spam. These are the reactions many assume email marketing elicits. Yet, while social media grabs headlines, email quietly outperforms, driving $36 for every $1 spent. It's the digital marketing channel that refuses to die – and for good reason. Many marketers overlook it, chasing the latest social media trends, but savvy businesses know its power. Here's why email marketing remains a cornerstone of effective digital communication: → Direct access to your audience: Unlike social platforms, your email list is yours. No algorithm changes can cut you off from your subscribers. → Personalization at scale: Modern email tools let you tailor content to individual preferences, increasing engagement and conversion rates. → Cost-effective: Compared to paid ads, email marketing often delivers a higher ROI. Some studies show returns as high as 4200%. → Measurable results: Open rates, click-through rates, and conversions are easily tracked, allowing for continuous optimization. → Builds long-term relationships: Regular, valuable emails keep your brand top-of-mind and foster customer loyalty. → Versatile content options: From newsletters to promotional offers, emails can serve various marketing goals. → Mobile-friendly: With most emails now read on smartphones, it's a perfect channel for reaching on-the-go consumers. Despite claims of its demise, email usage continues to grow. In fact, many Gen Z consumers prefer email for brand communications over social media messages. The key? Providing value, not spam. Businesses that master the art of helpful, engaging emails will continue to reap the benefits of this powerful marketing channel.

Email marketing is dead, right? Wrong. Let’s dive into why it works, especially in EdTech. First, it's the only thing you truly own. Even on LinkedIn, it's all about doing everything the algorithm wants so a small percentage of your audience sees your post. And surfacing your posts into your network's feed is getting harder and harder. Second, as long as you follow best practices, test and learn from your audience, you will improve open and click-through-rates Third, You can do things you can't do as well on social media. → It’s targeted. ↳ You can reach exactly who you want. → It’s personal. ↳ Nothing feels more direct than an email, and if you do it right, you'll integrate personalization using features from your email service provider. Pro tip: Include your target audience's personal challenges and goals. → It’s cost-effective. ↳ You can get a lot of bang for your buck if you streamline processes. Just don't cut corners -- triple-check your grammar and test on multiple devices (and think mobile-first!). But let’s get into why it’s especially important for reaching K-12 education administrators. Although they are incredibly busy, they still live in their inboxes. They may not have time during the day to check emails, but they do check them daily—even if it means checking in the evening. → It converts. ↳ Email is generally not the first touch with your audience. Typically, your audience has met you at a conference, downloaded a resource, or signed up voluntarily for your newsletter. Note: The exception to this is email list buys (which can also be effective). With that said, email is designed to convert (to download, reply, sign up, etc.), and since they're generally a "warm" contact, they have a higher chance of doing what your email is designed for them to do! Fourth, it can build community. Emails can create a sense of belonging by sharing stories, highlighting achievements, and fostering a community atmosphere. Fifth, you can track what works and what doesn’t. Open rates, click-through rates, and engagement metrics give you clear insights. Sixth, it can help build trust. When done right, they build trust and authority and can foster a direct line of communication. Remember, make all of your emails count. Do this by providing value. Offer something valuable—be it resources, insights, or tips. So....the next time someone tells you email marketing is dead, tell them they're just not doing it right. :) And remember, in the EdTech world, it's not just about sending emails. It’s about building relationships and providing as much value as possible. How are you using email marketing in your strategy? Share your tips and experiences below!

POV: Email might seem old-school, but data shows its effectiveness is surging. As an entrepreneur who's been in the game for over 5 years, I've seen trends come and go. But email? It's not just hanging on – it's thriving! Here's why email is still a powerhouse for businesses: 1. Direct access to your audience  - Bypasses social media algorithms  - Lands directly in personal inboxes  - Average open rates of 21.33% across industries 2. Higher conversion rates  - Email marketing ROI is $36 for every $1 spent  - 60% of consumers say they've made a purchase due to a marketing email 3. Cost-effective marketing  - No ad spend required  - Scalable to any size business  - Automation reduces time investment 4. Personalization at scale  - Use dynamic content to tailor messages  - Segment your list based on behavior, preferences  - 80% of customers are more likely to purchase from brands with personalized experiences 5. Measurable results  - Easily calculate ROI and adjust strategies  - Track opens, clicks, conversions in real time  - A/B test subject lines, content for optimization Are you leveraging email effectively? If not, you're leaving money on the table.  Want to learn how to supercharge your email strategy? Book a call with me. #emailmarketing #entrepreneurshiptips #businessgrowth

𝐈𝐬 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞, 𝐚𝐧𝐝 𝐬𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐢𝐭? This is one of the most common questions I get from clients and potential clients. 🤔 The answer is a resounding yes! Email marketing continues to offer an impressive ROI, with some sources citing a return of $44 for every dollar spent. In my experience, email campaigns generate 5%-25% of monthly eCommerce revenue, depending on the industry. What's your percentage of revenue from email campaigns? 💸📈 To achieve this remarkable ROI, personalization is key. Consumers need to feel that the email was crafted just for them. When was the last time you engaged with an email that felt personalized? Share those emails in the comments—I’d love to check them out! 📧✨ Modern email marketing solutions have made personalization incredibly easy. You can segment your audience based on various criteria and trigger specific emails to each segment. Here are a few segmentation suggestions: 1. 𝐍𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐎𝐫𝐝𝐞𝐫𝐬: Identify your zero customers and VIPs. 2. 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧-𝐁𝐚𝐬𝐞𝐝: Make emails more relatable by referencing local events. 3. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐝: Do they buy across categories? 📊 What about your email automation strategy? Many brands lack even simple automation flows. What percentage of your revenue comes from these flows? 🚀 Lastly, remember to design emails for mobile. Many CRM professionals design on desktops, but most consumers read emails on their phones. Always design with mobile in mind. 📱 What strategies have you found most effective in your email campaigns? Share your insights below! #EmerceConsulting #EmailMarketing #Ecommerce #DigitalMarketing #ROI #Personalization #EmailAutomation #MobileFirst

𝐓𝐡𝐢𝐧𝐤 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐨𝐥𝐝 𝐧𝐞𝐰𝐬? 𝑻𝒉𝒊𝒏𝒌 𝒂𝒈𝒂𝒊𝒏. Here's why it's still one of the most powerful tools in your marketing arsenal 5 Reasons Email Marketing Will Boost Your Business 1. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Email lands right in your customer’s inbox, No algorithms, no distractions. You have their full attention. 2. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐭 𝐒𝐜𝐚𝐥𝐞 Segment your list. Tailor your messages. Speak directly to your audience’s needs and watch your engagement rates jump. 3. 𝐇𝐢𝐠𝐡 𝐑𝐎𝐈 For every $1 spent on email marketing, the average ROI is $36. Yes, you read that right—$36! 4. 𝐁𝐮𝐢𝐥𝐝 𝐒𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 Regular, valuable content keeps your audience engaged and loyal. The more value you provide, The more they trust you. 5. 𝐄𝐚𝐬𝐲 𝐭𝐨 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 Open rates, Click-through rates, Conversions —you can track it all. This means you can refine your strategy for even better results. 𝐏𝐫𝐨 𝐭𝐢𝐩: 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐚 𝐤𝐢𝐥𝐥𝐞𝐫 𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐥𝐢𝐧𝐞. If they don’t open it, nothing else matters. Keep it short, intriguing, and make them want to know more. Don’t sleep on email marketing. It’s not just alive—it’s thriving. --- P.S. Want to see a 40% boost in your email open rates? Start A/B testing your subject lines today.

𝐖𝐡𝐲 𝐬𝐞𝐭𝐭𝐥𝐞 𝐟𝐨𝐫 𝐬𝐢𝐥𝐞𝐧𝐜𝐞 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐛𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐚𝐫𝐭𝐞𝐫? In the digital age, email marketing isn't just an option; it's the linchpin that could pivot your business from obscurity to market dominance. In the labyrinth of digital marketing strategies, where every path promises treasure, email marketing remains the true north. Miles Beckler, in his eye-opening eBook Email Marketing Secrets, illustrates not just the how but the why behind email marketing’s unmatched power. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐞𝐯𝐞𝐫𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐡𝐚𝐫𝐧𝐞𝐬𝐬 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐟 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 👉🏼 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩: Unlike social media followers, you own your email list. No algorithm change or platform update can take those leads away from you. 👉🏼 𝐃𝐢𝐫𝐞𝐜𝐭 𝐀𝐜𝐜𝐞𝐬𝐬: Email is personal. It allows you to land directly in a customer's inbox, creating a one-on-one conversation that social media can't replicate. 👉🏼 𝐇𝐢𝐠𝐡𝐞𝐫 𝐑𝐎𝐈: According to DMA, for every $1 spent, email marketing generates $42 in return. It's not just effective; it's efficient. 👉🏼 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Set up once, benefit forever. Welcome emails, follow-ups, seasonal offers—all can be automated, saving you time while engaging your audience at the perfect moment. 👉🏼 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Tailor your messages based on customer behaviour and preferences. This customization makes your audience feel understood, boosting engagement and conversions. Let me share a quick story to bring this home. A small bookshop owner was struggling to increase foot traffic. She started a monthly newsletter featuring new arrivals and staff picks, coupled with exclusive discounts for subscribers. Within six months, not only did her repeat customers increase, but she also saw a 30% uptick in new visits. Email brought her shop into people’s lives, not just their shopping routes. ✔️ 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Start building your list today. Even a simple "subscribe for updates" on your website can open new doors. And for those who already have a list—mail them! They subscribed because they want to hear from you. Don’t let that priceless interest fade away. If this sparked ideas, or you know someone pondering the leap into email marketing, why not share this post? Better yet, follow for more insights that turn digital noise into symphonies of engagement. Let’s make the digital space less daunting and more rewarding. #EmailMarketing #Marketing #Branding #DigitalMarketing

A few years ago, many marketers thought email marketing was on its way out, replaced by social media and other flashy channels. But here’s the twist—email marketing didn’t disappear. Instead, it made a comeback stronger than ever. Picture this: a small e-commerce store struggling to reach customers through social media algorithms. They decided to try something old-fashioned—email. With a little personalization and automation, they sent out tailored messages, and their sales skyrocketed. This isn’t an isolated story. Many businesses are rediscovering the power of email marketing, and here’s why: • High ROI: Compared to other methods, email offers a better return on investment. • Personalized communication: You can speak directly to your audience with customized messages. • Control: With email, you own the platform, and there are no surprise changes in algorithms. • Seamless integration: It fits well with all your other marketing strategies, making everything work better together. By leveraging your own data, you can better understand your audience, create personalized experiences, and ultimately drive better results. Email marketing hasn’t just survived—it has evolved into a smarter, data-driven tool for success. #EmailMarketing #DigitalMarketing #MarketingROI

𝗘𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗢𝗿 𝘀𝗼 𝘁𝗵𝗲𝘆 𝘀𝗮𝘆. 𝗕𝘂𝘁 𝗶𝘀 𝗶𝘁 𝗿𝗲𝗮𝗹𝗹𝘆? In a world dominated by flashy social media ads and AI-driven marketing tactics, email marketing often gets tossed aside. Many claim it's become irrelevant, ineffective, and outdated. Yet, the truth is far from this misconception. 𝗘𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘁𝗼𝗼𝗹𝘀 𝗶𝗻 𝗮𝗻𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿'𝘀 𝗮𝗿𝘀𝗲𝗻𝗮𝗹. Why? Because email is personal. It's direct. It's targeted. And most importantly, it's a platform where you control the message. So, how do we revive this so-called 'dead' strategy? Here are the steps to breathe life back into your email campaigns: 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗞𝗲𝘆 → Stop sending the same email to everyone. ↳ Understand your audience and tailor your content to fit their needs, interests, and behaviours. This increases relevance and engagement. 1️⃣ 𝗖𝗿𝗮𝗳𝘁 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲𝘀 → Your subject line is your first impression. ↳ Make it count. Use curiosity, urgency, or personalisation to entice recipients to open your email. 2️⃣ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗩𝗮𝗹𝘂𝗲, 𝗡𝗼𝘁 𝗦𝗮𝗹𝗲𝘀 → Shift your mindset from selling to serving. ↳ Provide value with each email, whether it's educational content, exclusive insights, or valuable resources. 3️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗳𝗼𝗿 𝗠𝗼𝗯𝗶𝗹𝗲 → With more people checking emails on their phones, ensure your emails are mobile-friendly. ↳ Use responsive design and keep the text concise. 4️⃣ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗪𝗶𝘀𝗲𝗹𝘆 → Use marketing automation to nurture leads without overwhelming them. ↳ Set up drip campaigns that provide value and guide subscribers through the buyer's journey. 5️⃣ 𝗔𝗻𝗮𝗹𝘆𝘀𝗲 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁 → Regularly track your email metrics. ↳ Open rates, clickthrough rates, and conversions will tell you what's working and what’s not. 𝗧𝗵𝗲 '𝗱𝗲𝗮𝘁𝗵' 𝗼𝗳 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗺𝘆𝘁𝗵. By understanding and implementing these strategies, you can turn your email campaigns into a powerful tool for building strong relationships and driving growth. 𝗪𝗵𝗮𝘁’𝘀 𝗯𝗲𝗲𝗻 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Share your thoughts below!👇 #EmailMarketing #DigitalMarketing #MarketingStrategy #CustomerEngagement #BusinessGrowth