Aligning Team Values During Organizational Change

When I joined Khan Academy, we were just four people in a small office, united by a vision of bringing free education to everyone, everywhere. Over the years, we grew to hundreds of employees, reaching over 100 million students worldwide. This exponential growth brought a significant challenge: how do you scale a team without losing the culture and values that made the organization special? The most crucial lesson I learned was that culture doesn't scale automatically - it demands constant attention and effort. The best way I found to attend to culture was to treat your culture like a product. You have to design it. As we grew, it became increasingly important to consider how to help team members learn about and carry the culture forward. Here are three strategies that helped us maintain our culture during rapid growth: 1. Over-communicate the Mission and the Principles that Guide it: As our team grew, we doubled down on ensuring everyone felt connected to our mission and understood our principles. Three of the most important principles were to focus on the student, Always be learning, and deliver exceptional ROI for donors. We regularly shared stories of how our work impacted students' lives, and what we learned from failures and successes, and calculated the number of learning minutes to keep the team aligned with our "why" and “how” and motivated by our shared purpose. 2. Create Rituals that Reinforce Values: We have meaningful rituals, such as starting meetings with student success stories and celebrating what teams learned, not just what they accomplished when we gave status updates. We also organized a yearly talent show and encouraged people to showcase new talents and skills. These practices served as constant reminders of our principles in action. 3. Adapt, but Stay True to Core Values: Growth necessitated changes in processes, tools, and communication methods. For example, we used to be able to share what we were learning during all-hands meetings, but at some point, it became impossible for each team to give an update. As part of our commitment to learning, we began to document our learnings and shared long-form asynchronous updates with everyone. We then shared summaries during all-hands meetings. Scaling a team while preserving its culture is challenging, and we weren’t always successful, either. But we were lucky that the team let us know when they thought we weren’t living up to the mission or principles and encouraged us to make changes.  It is achievable if you remain open to feedback and stay focused on core principles. What strategies have you employed to maintain culture as your team or organization grew?

Rebuilding a High-Performing Team in an RTO World: A Client’s Success Story When my executive client was tasked with bringing his 650-person department back to the office after four years of remote work, we knew the challenge wasn’t just logistical—it was strategic - and his concern wasn’t just about getting people back to their desks but ensuring he had the right people in the right roles to drive business success. Through our collaboration, we decided to develop a two-phase approach that allowed him to manage change effectively while restructuring his team for optimal performance. Phase 1: Managing the Change of RTO (Months 1-3) Rather than rushing into assessments and restructuring, we agreed that it was best to focus on re-acclimation first. 🔹 Gradual Reintegration: He implemented a structured return—starting with three days in-office before scaling up—giving employees time to adjust. 🔹 Listening Sessions: My client led discussions with teams to understand concerns, workflows, and career aspirations post-remote. 🔹 Cultural Reset: He modeled the company values, reinforced the why behind RTO, and reinforced the culture in every meeting. Phase 2: Assessing & Restructuring the Team (Months 3-6) Once stability was established, the next step was restructuring the team for the future. 🔹 Skills & Contribution Audit: Partnering with HR and others, my client assessed whether each role still aligned with business needs. He found that some functions were now redundant, while others required a new skill set after four years. 🔹 Team Effectiveness Review: He restructured teams to improve efficiency and positioned high performers in roles that leveraged their strengths. 🔹 Strategic Reassignment & Exits: Some employees transitioned into new, more fitting roles. Others, who struggled to adapt or no longer aligned with the business, were respectfully transitioned out. Still others were supported in their current roles with new training to equip them to succeed in the future. Messaging the Changes: Transparency & Stability 🔹 Communicating the Vision: Early on, we knew framing the restructuring as an opportunity was important. 🔹 One-on-One Conversations: My client ensured employees moving into new roles—or out of the company—had clear, respectful conversations about their next steps. 🔹 Rebuilding Trust: By reinforcing that changes were intentional and strategic, employees recognized the thoughtfulness that had been invested in the changes. The Outcome? He's rounding out his six month and says his department is performing at a higher level than pre-pandemic. It's not been easy and there have been a few surprises, but he knows his team is set up for long-term success. What my client learned was that returning to the office wasn't the real challenge - rebuilding the right team was. If you’re navigating RTO and need to reassess your team for long-term success, let’s connect.👇

Success leaves clues. So does business failure. The difference between thriving companies and failing ones? Implementing transformation in the wrong sequence. Leaders who struggle with a dysfunctional workplace often miss a fundamental truth: cultural transformation can follow a specific, predictable process. The 4 D's of Cultural Change are a game-changer: 1. DEMONSTRATE Culture change begins with what you DO, not what you SAY. Your team watches every move you make, especially during stress and conflict. I've coached founders with toxic cultures who transformed their companies by starting with their own behavior. One founder began openly acknowledging when he was wrong - within weeks, his team followed suit. No mandate needed. Your actions broadcast priorities louder than words. Want psychological safety? Publicly thank someone for challenging your idea. 2. DEFINE Only after consistently demonstrating behaviors should you name the behavior as a desired cultural value. You're not inventing culture – you're articulating what's already emerging. Founders I've coached only formalize values after weeks of modeling those behaviors. By then, the team understands what the words mean through experience. Words create powerful shortcuts once behaviors are established. 3. DEMAND This is where most leaders mistakenly start – with demands before demonstration. And this is why so many leaders get frustrated trying to change culture. I've seen countless founders demand "intellectual honesty" before modeling it themselves. They get compliance but not commitment. After months of sharing their own errors, demanding the same behavior actually sticks. Your demands gain moral authority when they match your behavior. 4. DELEGATE The final step is building systems that maintain culture without your constant presence. Culture becomes truly embedded when it runs without you. The most successful founders I coach implement: • "Learning from Failure" sessions in team meetings • Peer recognition systems tied to values • Performance evaluations based on cultural alignment, not just results The most powerful cultural systems allow team members to hold each other accountable. Most leaders want culture change without personal change. They follow frameworks without doing the inner work. Through coaching dozens of founders, I've observed this consistently: The leaders who create lasting culture embody the transformation first. This requires uncomfortable self-awareness: Seeing your own patterns clearly. Understanding how your behavior creates ripple effects. Being willing to change first. At Inside-Out Leadership, we help founders combine leadership development with deep inner work. The result? Leaders who transform their cultures sustainably by transforming themselves first. When you demonstrate change, define it clearly, set expectations, and build systems... You don't just change culture. You transform your company from the inside out.

Stop treating your Employee Value Prop like a tagline. Start using it to galvanize your entire workforce. Most companies say they have an EVP. Few know what to do with it. It’s not about career site copy or rebranded onboarding kits. A real Employee Value Proposition unlocks momentum, the kind that aligns 5,000 (or 80,000+) people around a shared purpose. I learned this firsthand leading culture transformation at one of the largest healthcare employers in the U.S. Here’s the truth: If your EVP lives in HR, you’ve already lost. It’s not a talent tool. It’s a business accelerator. The organization had scaled through acquisition. That meant fragmented cultures, legacy systems, and a “one company” message that didn’t match reality. Corporate strategy called for innovation and next-level care. But the culture wasn’t built for it - yet. So we started with the people. Thousands of conversations, not just surveys. We asked: What connects you to your work? What keeps you proud? We found a unifying force: the collective drive to deliver incredible care. That became our EVP. But the transformation came when we operationalized it. We built outcome-based pillars, not just values, but decision lenses. Not words on posters. Tools for action. They became: Hiring guides (we trained recruiters to assess for alignment, not just skills) Onboarding narratives Manager scorecards Performance criteria Bonus frameworks (yes, compensation tied to culture outcomes) Every function, not just HR used the EVP to guide decisions. It became the organization’s GPS. And we didn’t do it alone. We partnered with outsiders - not consultants, but provocateurs. People who pushed us beyond industry norms. Who asked the uncomfortable questions. Who helped us stop designing for now and start designing for what’s next. One of those partners now runs a venture called Fauna, a testament to what bold collaboration can spark. Here’s what I’ve learned: If your EVP isn’t designed to: 🔹 Align culture and strategy 🔹 Focus every team around shared outcomes 🔹 Make performance part of your values …then you’re missing the point. This isn’t about launching an internal brand. It’s about building a culture system that accelerates your business and turns people into believers. So ask yourself: → Does your EVP live in a slide deck… or in daily decisions? → Are your values just wall art… or linked to pay and performance? → Did HR build your EVP… or did the whole business? An EVP buried in HR is a missed opportunity. An EVP wired into your operating model? That’s how real transformation sticks.