How to Make Lasting Connections Through Networking

I landed back in Los Angeles after a 4-day legal convention in Vegas and realized something: People are great at networking in the moment, but struggle to follow-up and keep relationships after an event like a major convention. To make sure all of the connections you made are sustained long-term, here's a step-by-step guide to effectively follow up post-convention: 📝 Personalized Note Writing: Always begin with a personalized note. Thank your new contacts for their time and highlight specific topics or moments you shared. A handwritten note can make a deep impression in today's digital world, signaling thoughtfulness and genuine interest. 📲 Organize Contact Details: Compile a database of the addresses, emails, and other contact details you've gathered. Tools like Microsoft Excel or CRM platforms like Salesforce or HubSpot can be great for this. This not only helps with immediate follow-up but aids in long-term relationship management. 🤳🏻 Engage on Social Media:   Connect with your new contacts on platforms like LinkedIn, YouTube, IG, Facebook and TikTok. Engage with their posts to foster online rapport, but ensure your interactions are meaningful. 📩 Newsletters:   If you have a newsletter, consider adding your new contacts to the mailing list (with their consent). This keeps them updated on your activities, insights, and the latest happenings in the legal field. 🔄 Share Your Work: If you've written books, articles, or other publications, share them. It not only positions you as an expert but provides value to your contacts. ✅ Regular Check-ins:   Set reminders to touch base periodically. You could share relevant articles, wish them on holidays, or update them about significant milestones in your career. 👏🏼 Tips and Insights: Offer helpful tips or insights from the convention or from your experience. It’s a non-invasive way to remind them of the value you bring to the table. 🤝 Long-Term Relationship Building Relationships are not about transactions but genuine connections. Ensure your interactions are not always business-focused. Learn about their interests, congratulate them on personal achievements, and be there during challenging times. 📚 Recommend Books: If you've come across insightful books (including ones you've written), recommend them. It's a subtle way to showcase your expertise and share knowledge. 🎉 Events and Reunions: Consider organizing or attending reunion events for convention attendees. It's a way to rekindle connections and stay updated on each other’s progress. Remember: post-convention networking is an art. It requires genuine interest, persistence, and patience. By investing time and effort into nurturing these relationships, you'll not only grow your network but also enrich your professional journey. Remember, it's not about how many contacts you have, but the depth and quality of those connections. #networking #lawyer #success #relationshipbuilding

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

Pro tip if you want to get ahead in life: build your relationships through shared, purpose-driven activities. I’ve found that some of the most powerful relationships in my career, ones that have led to real revenue and meaningful opportunities, didn’t come from a “networking mixer.” They came from volunteering, or from being shoulder-to-shoulder with others at a philanthropic event. The FIRST article I ever read when I invented my own pasta sauce ten years ago was in the Harvard Business Review (linkedin in bio) that showed that shared activities, whether it’s volunteering, serving on a nonprofit board, or even something as simple as playing a weekly sport, create deeper and more diverse connections than traditional networking ever could. It's called the Shared Activities Principle. They unite people from different backgrounds around a common purpose, rather than clustering like-minded peers in the same echo chamber. At our dinners, we would get people to work together to create the meal, essentially inventing a container for shared activities for strangers to meet, to serve others. HBR wrote that if more than 65% of your network is made up of people you introduced yourself to, your network is probably too homogenous to bring you new ideas or opportunities. Shared activities break that pattern. When you volunteer, you’re meeting other people who also have a giving mentality. They’re givers by nature. Which means when life or business gets tough, those are the people most likely to show up for you. That’s not something you often find in a transactional cocktail-hour exchange of business cards. So here’s my invitation: Instead of another “networking event,” try joining a fundraiser, a Habitat for Humanity build, or a nonprofit board meeting. Invest your time in something that matters. You’ll not only serve a cause you care about, you’ll build a network rooted in generosity, trust, and shared purpose. For the leaders reading this, try sponsoring a volunteer day for your team. An entire day where your team still gets paid, but gets paid to do good. Bonus points if you can get folks from different teams that normally don't talk, to volunteer together. That's when cross-functional creativity, innovation, and mentorship occurs. P.S. If anybody has any ideas for volunteering in NYC, my DM's are always open. Me, Andy Ellwood, and John Vatalaro love volunteering on Saturday's at a Food Pantry in nyc, but would love so many more opportunities, please!

Networking changed my life. I made friends I wouldn't have met otherwise, built business partnerships that bring us millions, and landed book deals I never imagined. Here’s my 5-step system to network better: Step 1: Make Two Strategic Lists List 1: People you already know who you want to deepen relationships with: • Friends of friends you'd like to know better • The VIP in your office you see at holiday parties • That colleague you want to move from professional to friendship List 2: People you want to meet (can be specific names or types) • "The sales director at X company" • "Someone in renewable energy" • "A startup founder in my city" Being specific makes it infinitely easier to take action.  ____ 2. Schedule a “Connection Hour.” Every week, I block one hour just for relationships. For me, it’s Tuesday happy hour. I fill that time slot with: • A new contact • A coffee catch-up • A LinkedIn message to someone on my list Without time on the calendar, connection never happens. ____ Step 3: Ask Goal-Oriented Questions Stop asking "How's work?". Start asking questions that spark deeper conversations: • "What gets you up in the morning?" • "What goals are you working on this year?" • "What's the biggest project you're excited about?" These questions make people think deeper, give you something memorable to follow up on, and transform small talk into real connection. ____ Step 4: Adopt the "Offer Mentality" Flip the script from "What can I get?" to "What can I offer?". Simple ways to help: • Write a LinkedIn recommendation • Share a relevant article or opportunity • Introduce them to someone in their target industry • Send vacation recommendations if they're planning a trip The more I give, the more trust I build - and the more people want to stay connected. ____ Step 5: Follow Up Like Your Grandmother Remember when grandmothers used to mail newspaper clippings they thought you'd find interesting? Do the digital version. Powerful follow-up strategies: • Send relevant articles • Forward interesting links • Send birthday messages • Write LinkedIn recommendations • Share opportunities you think they'd love I’ve shared these 5 steps with hundreds of people, and they’ve seen real results. Now it’s your turn.