Strategies for Connecting with Influencers in Academia

𝗢𝗻𝗲 𝗗𝗠 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿. 𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗮𝘀 𝗷𝘂𝘀𝘁 𝘀𝗺𝗮𝗹𝗹 𝘁𝗮𝗹𝗸. That it was only for extroverts, salespeople, or those who knew the “right” people. I couldn’t have been more wrong. The truth? LinkedIn changed my career more than any job board ever could. From landing internships to publishing research and breaking into power & energy, the biggest opportunities in my career didn’t come from job boards—they came from building the right connections. Yet, so many professionals hesitate to network strategically because they: * Feel awkward reaching out to strangers * Don’t know what to say in a cold DM * Fear getting ignored or rejected I get it—I used to be the same way. But once I started using LinkedIn the right way, I landed mentors, internships, and research opportunities that shaped my entire career. Here’s How You Can Do It Today: ✅ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗪𝗶𝘁𝗵 * Look for professionals in your target field (engineers, hiring managers, senior leaders). * Use LinkedIn’s “People Also Viewed” section to find similar profiles. * Join industry groups to see who’s actively sharing insights. ✅ 𝗦𝗲𝗻𝗱 𝗮 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗧𝗵𝗮𝘁 𝗚𝗲𝘁𝘀 𝗮 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 Forget “Hi, can I pick your brain?” That doesn’t work. Instead, try this: 💡 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗗𝗠 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲: “Hi [Name], I came across your profile while learning about [topic]. I admire your work on [specific project]. I’d love to hear your thoughts on [question]. Would you be open to a quick chat?” ✅ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗪𝗶𝘁𝗵 𝗧𝗵𝗲𝗶𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗗𝗠 * Like and comment on their posts genuinely * Share their work and add your insights * Make your name familiar before sending a message ✅ 𝗢𝗳𝗳𝗲𝗿 𝗩𝗮𝗹𝘂𝗲 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗝𝘂𝘀𝘁 𝗔𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗛𝗲𝗹𝗽 People respond better when you bring something to the table: * Share an article or resource relevant to their work * Offer a fresh perspective on one of their posts * Ask a specific, thoughtful question instead of just “Can you help me?” The Outcome: I’ve used this exact strategy to build meaningful relationships that led to: ✔ Internship opportunities before I even applied ✔ Research collaborations that boosted my career ✔ Insights from industry leaders that I couldn’t find anywhere else If you’re not leveraging LinkedIn for strategic networking, you’re leaving opportunities on the table. 💡 Try this today: Pick ONE person you admire, craft a thoughtful DM, and hit send

Many students build relationships with their professors. But most of them make the same mistake: They connect only with THEIR professors. That's a good start. But you should also connect with those whose classes you haven't taken. From faculty to staff, there are hundreds of experts from various fields on your campus. Only connect with the ones whose classes you've taken? You're tapping into just a fraction of the collective knowledge, industry insights, connections, and other resources they can offer. So give this a try: → Google "[Your university] campus directory"* → Sort / filter / review the list of faculty (and staff) → Look for experts in your target industry / field → View their CV / professional background → Pick a few whose paths intrigue you → Email them to ask for a chat → Prep thoughtful questions (*You can also poke around on LinkedIn) More often than not, they will be happy to connect with any student from their institution (especially if you explain your interest in their field and work). — • Email addresses are found in their bios / profiles • Email outreach template is in the comments • ChatGPT can help you ideate questions — PS. Want to take it a step further? Don't limit your search to your institution alone. Find and reach out to professors at other institutions as well. Your student status is a VIP ticket to building connections. Use it to your advantage.

“I didn’t attend a single conference during my PhD. No travel, no funding, no PI support.  But I still built a strong professional network — from my laptop.” If you feel behind because you're not jetting off to conferences, you're not alone. Francesco Rugolo, PhD (a molecular biologist and postdoc) shares in this honest, practical video how he built his entire network online. Watch it here: https://lnkd.in/dq2KDWH4 Here’s 4 things from the video that worked for him (and can work for you too): 1. LinkedIn – Don’t just list your CV. Show up. – Like, comment, share your learning. – Avoid AI-generated fluff. Be real. – Think value: “How can I be useful to someone reading this?” 2. Cold emails + Zoom coffee chats – Reach out to people whose work you admire. – Keep it short and thoughtful. – Be curious, not transactional. – Respect their time. Prepare. 3. Webinars & Online Communities – Join free academic webinars via mailing lists and reach out to people afterwards. – Find Slack/Reddit/Discord communities in your field. (he recommends Alma.Me’s Slack community, you can join here --> alma.me/community-sign-up) 4. Mentorship programs – Many are free and open (even if you're not at that university). “It wasn’t fast. It wasn’t flashy. But it worked.” You don’t need a conference badge to start building meaningful connections. You just need to start. If you’re an academic hoping to build your network, I’d recommend watching Francesco’s video. And if you're setting up coffee chats like Francesco recommends (or nervous to start), check out my coffee chat guide to help break it down into easy steps: https://lnkd.in/dbsfxZac Have you tried any of these approaches? What’s worked (or not) for you in networking remotely? #PhDLife #Postdoc #Networking #GradSchoolTips