How to Build Connections Through Outreach

Struggling to turn networking into real, lasting connections? Here’s how you can start building powerful relationships in 7 simple steps! Most people network but fail to stay memorable. True connection isn’t just about exchanging business cards—it’s about creating mutual value. Strong networks open doors to new opportunities, partnerships, and friendships. We’ve all been there—attending an event, meeting great people, exchanging info, and then… silence. Days pass, and it feels awkward to reach out again. Sound familiar? I’ve used these 7 practical strategies throughout my 20+ year career in leadership, finance, and operations, and they’ve led to lasting, high-value relationships that have shaped my career. 7 Steps to Build Fruitful, Lasting Connections: 1. Ask Better Questions Forget small talk! Ask questions that show genuine interest. Instead of “What do you do?” try “What’s something exciting you’re working on right now?” 2. Find Ways to Add Value Immediately Did they mention a problem they’re trying to solve? Offer a helpful resource, introduction, or idea—without expecting anything in return. 3. Follow Up Within 24 Hours Send a quick, thoughtful follow-up message. Mention something specific from your conversation to stand out. Example: “I really enjoyed our chat about leadership development. Here’s the article I mentioned!” 4. Be Consistent Relationships fade without consistent communication. Reach out every few weeks with something valuable—a relevant article, an invite, or even just to check in. 5. Leverage Social Media Comment on their posts, share their work, and stay visible. People remember those who engage consistently. 6. Join Their Circle If they’re part of a group or community (in person or online), join in. Shared spaces strengthen relationships naturally. 7. Be Yourself Authenticity is key. People connect with real, relatable individuals, not perfect personas. Don’t be afraid to show your personality. According to a Harvard Business Review study, professionals with strong networks are 58% more likely to find new career opportunities and report 42% greater career satisfaction. Building lasting relationships takes time. Follow these steps consistently over 3-6 months, and you’ll notice a significant improvement in both the quality and depth of your network. I met a fellow executive at a leadership conference. Instead of just swapping LinkedIn profiles, I asked, “What’s one challenge you’re facing that keeps you up at night?” That question sparked a meaningful conversation, and I later sent a helpful resource. We stayed in touch, exchanged ideas, and, over time, became collaborators. Today, that connection is a trusted professional ally. Whether you’re in operations, finance, or leadership development, building a solid network is essential for long-term success. The right relationships don’t just help—they multiply your opportunities.

Aimless networking won’t get you an interview: If you’re reaching out to people with: ❌ “Hey, are you hiring?” ❌ “Can you refer me for a role?” ❌ “I need a job—can we chat?” Then, you’re doing it wrong. Networking isn’t about ASKING for a job. It’s about BUILDING RELATIONSHIPS that create opportunities. Here’s how to have networking conversations that actually lead to job interviews: 1️⃣ Start with Genuine Interest and Intention of Building the Relationship After some research on the connections, reach out with curiosity, not desperation. Example: “I admire your career path in [industry]. What are some challenges you’re seeing within this space?” 2️⃣ Focus on Their Experience People enjoy sharing their journey. Ask thoughtful questions: ✔ What expertise have you developed in this role? ✔ What are the 2 biggest challenges you’re working on now? ✔ What skills have been most valuable for finding workable solutions? 3️⃣ Share Your Value—Naturally Instead of asking for a job, share what you’ve been working on (or had success in) that is relatable. Example: “I’ve been leading [specific projects] and applying my expertise in [industry]. Sometimes that experience can be a solution to X (one of the challenges they mentioned). 4️⃣ End with a Soft Ask and offer to be a resource for them. Don’t force a referral—invite guidance. Example: “Based on what I’ve shared, who else in your network would be appropriate to be introduced to?” 5️⃣ Follow Up & Stay Visible Keep the relationship alive—send a thank-you note along with a resource for them. Engage with their content, and if you met with a person they referred,  update them on your progress. The best networking is an exchange. It’s strategic and relational. Networking can be challenging if you view it one way.  Make it mutual. Let me know in the comments if you agree that both parties need to benefit from networking conversations and how you prepare to make that happen.

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book